media pack 2015

A comprehensive collection of mArket-leAding events, glossy mAgAzines, websites, tAblet And mobile options, sociAl mediA And e-mArketing plAtforms

defining car culture...

audience prOfile

98% trust the Advice And recommendAtions mAde by our editoriAl teAms

overAll reAch

6.5 milliOn mAle Audience

97%

AverAge Age

30

our Affluent And influentiAl mAle Audience not only invest heAvily into their motoring hobby, they Also tAke A keen interest in heAlth, fAshion, entertAinment, grooming And trAvel.

AverAge income

£47,000

81% spend over £4,000 per Annum on modifying And mAintAining their vehicles

40%25%

35%Ab

c1

c2

men’s fashiOn and grOOmingfast car entertainment’s audience are 72% more likely than the national average to shop in department storesour audience use aftershave on average 20.5 times per months vs. the national average of 17.7the average amount spent by fast car entertainment’s audience on toiletries/skincare per year: £106.40Average annual spend on footwear: £180Annual spend on jeans: £120.69 (levi’s, diesel, g-star, lee, next & wrangler are the most bought denim)3.5X more likely than the national average to use hair styling products

76% own three or more cArs

Britain’s largest multimedia autOmOtive pOrtfOliO

reaching Over6.5 milliOn enthusiasts

Britain’s largest multimedia autOmOtive pOrtfOliO

reaching Over6.5 milliOn enthusiasts

Britain’s largest group of enthusiast readers pore over each and every printed page, and truly value the information and guidance provided by the editorial teams. Many collect their editions and refer back to articles of interest for many years to come.

Each title is also available in digital format and can be downloaded from the Apple iTunes Store and pocketmags.co.uk to desktop, mobile and tablet devices; providing the added opportunity of embedding website links, video content and supplements.

print

the uk’s largest grOup Of market-leading autOmOtive magazines

Music To Your EarsCheck out our technical Pull-Out guide to

speakers and what makes them sing!

Autosport ReportEight pages of awesomeness from The

Racing Car Show at the NEC

Essen Motor ShowWe bring you all the action from

Germany's biggest and best event!

Air-ride suspension

Gallardo rims

Flushed bodywork

Hexagon stitched Recaros

The limited-production Golf GTi that's taken modifying to another level

Air-ride suspension

Gallardo rims

Flushed bodywork

Hexagon stitched Recaros

MORE: PCD guide, tool test, product reviews and projects modifi ed

FEATURED: Juiced Fiesta, Slammed MINI GP, Wide-arched GT-R, 980bhp Chevelle

Since Nineteen Eighty-SevenISSUE 353 APRIL 2015 £4.80

EDITION 30

Extra

SPECIAL

GET INSIDE

#353

ORANGEY BOOMSuper-bright BMWE92 Audio Car

Extradefi ning car culture

FCR353.cover.indd 1 23/01/2015 14:18

circulAtion

45,000 fastcar.co.uk

circulAtion

23,000 retrocars.co.uk

Crazy 850 bhp drift project!

2JZ MK2 ESCORT

BUILD IT:

16-valve your 100E in 10 steps

ZETEC YOUR POP

FIT IT: BUY IT:

INSIDE: 21 REASONS WHY CLASSIC FORDS ARE HERE TO STAY

FOR THE ROAD: FIESTA XR2MODERN TECH: 16-VALVE ESCORT & ANGLIA CLASSIC STYLE: CORTINA GXL RACE-INSPIRED: ZEPHYR 6

PLUS: RS200 AT 30 + CRAIL FORD DAY + P100 PROJECT IDEAS OLD SKOOL FORD DYNO EVENT + RETRO RIDES GATHERING

AUSSIE DRAG MONSTERMAD MK1 CAPRI

www.classicfordmag.co.uk

Top tips to find the best

ESCORT RS1600i

Find your next

project inside!

See p124

FOR SALE

ESCORTCOSSIEHomebuilt Hero Mk1 turbo built to steer from the rear!

February 2015

CLF221.cover.sw.indd 1 16/12/2014 11:02

classicford.co.uk

circulAtion

35,000

400+BHP ESCORT MAXI

Mk1 FRS combines power with style

Genuine F2 kit car is race-ready

T H E U K ’ S N U M B E R O N E F O R D T U N I N G M A G A Z I N E

600BHP CLUB600BHP 600BHP CLUB600BHP TWO INSANE COSSIES, BOTH WITH OVER 600BHP!

IMMACULATE THREE-DOOR PACKING A WHOPPING 620BHP!

NUTTY NORWEGIAN ESCOS WITH

630BHP!

RALLY DAYFull report from Castle Combe...

Celebrating the S1 RST’s birthday in style

SHOW REPORT

INSIDE

30TH ANNIVERSARY

SERIES 1RS TURBO

RS-STYLED FIESTA MK7

CAR OF THE YEAR 2014END OF YEAR REVIEW

620BHP!

RS-STYLED

FEBRUARY 2015 ISSUE 353 £4.50

+PULL-OUT POSTER/WALLPANNER

ESCORT MAXIGenuine F2 kit car is race-ready

FEBRUARY 2015 ISSUE 353 £4.50

FAF353.cover.jk2.indd 1 15/12/2014 14:50

circulAtion

25,000 fastford.co.uk

reach an active, engaged and cOmitted audience

print audience237,000 enthusiastsprint audience237,000 enthusiasts

reach an active, engaged and cOmitted audience

Ad campaigns can be rolled out to our entire print portfolio which consists of nine magazines and 237,000 active readers, providing advertisers with a unique opportunity to run wide-

reaching, collaborative promotions across some of Britain’s most scrutinised publications

print

circulAtion

20,000 modernmini.co.uk

print ratessimultaneOusly target multiple titles fOr ultimate Brand impact

*cpm rates are based on campaigns across all nine publications i.e. the full audience of 237,000. separate rate cards are availablefor individual brands.series reductions: 3 inserts: 5%, 6 inserts: 10%, 12 inserts: 20% Agency commission: 10% commission available to ppA recognised agencies onlyvAt: All rates quoted are subject to standard rate vAt

£45 (£1,185 per mag)dps

full pAge

1/2 pAge

1/4 pAge

£25 (£658 per mag)

£13 (£342 per mag)

£7 (£184 per mag)

cOst per thOusand rates*

£30 (£790 per mag)inside front cover

£28 (£737 per mag)inside bAck cover

£30 (£790 per mag)outside bAck cover

£4 (£105 per mag)1/8 pAge

£3 (£79 per mag)1/16 pAge

classified

cOver pOsitiOnsTECH RETRO DASH UPGRADETECH CAM FOLLOWER ISSUES

PERIOD EXTRAS PERFECT MK3 COOPER SGO YOUR OWN WAY MODIFIED SPRITE BESPOKE BUILD BRILLIANT MKI RESTO

WORLD PHILOSOPHY

minim

ag.co.uk

DUTCH DELIGHTTRACKDAY TURBO

SHOWS & EVENTSAUTOSPORTWIRRAL TO LLANDUDNO RUNAND MORE...

FRESH MODIFIED MKI

DROPPED, CHOPPED, TARNISHED & VARNISHED

PLUSWIPER MOTOR FIXLATEST SCENE NEWSCALVER’S TECH Q&AMOTORSPORT UPDATEOUR MINI PROJECTS

CUSTOM CHOP

ARCHIVE

THE STORY OF THE

LATE MINIS 1996-2000

minimag.co.uk

circulAtion

25,000

circulAtion

22,000 customcarmag.co.uk

MAGAZINE

www.4x4i.com

4x4

Dec

embe

r 2

01

4 £

4.4

0

MA

RC

H2013

ADVENTUREDriving to Iceland

WORKSHOPToyota survival guide

December 2014 £4.40

DE

CE

MB

ER

2014 BUYING GUIDEGrab a Land Cruiser

The original Off-road and 4 Wheel Drive magazine

DRIVING ISSUE: ADVICE, COURSES, GREENLANING, TRIPS

JEE

P R

EN

EG

AD

E D

RIV

EN

: OF

F-R

OA

D D

RIV

ING

ISS

UE

WE TEST THE NEW BFGOODRICH ALL TERRAIN TYRE – in Baja Mexico!

EXCLUSIVE!

JEEP JUNIOROff-road in thehighly capablenew Renegade

ANING, TRRIIPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPS

LESSERSUVs

BEWARE!

circulAtion

20,000 4x4i.com

totalvauxhall.co.uk

circulAtion

22,000

In addition to display advertisements, our content creators are able to offer bespoke solutions such as; advertorials, belly bands, gatefolds, inserts, bagged giveaways and competitions etc

Fast Car Entertainment’s content is everywhere – in print, online, on mobile devices, and in social media. Our audience live digitally plugged-in lives, and we go where they go.

Our content hub is comprised of expert marketing and editorial professionals who are able to create genuinely unique advertising solutions for each client and deliver them in a relevant way to our audiences. They have the ability to get under the skin of a client’s brand strategy and employ integrated multi-channel promotions and content solutions. Campaigns are project managed and monitored throughout to ensure that results are maximised.

weB, e-marketing & sOcial media

uniQue weBsite visitOrs: 411,000 e-dataBase list vOlume: 100,000sOcial media fOllOwers: 5.6 milliOn

Send a dedicated e-newsletter to our digital database of over 100,000 opted-in subscribers – ideal for promoting product launches,

competitions and events! Website links and video content can be included for increased engagement.

It’s not all about buttons and banners! Employ our team to create effective, tailor-made web and social media content - combining

multiple advertising solutions which encourage the best-possible return on investment.

cOst per thOusand

weB (411,000 unique visitors)

leAderboArdmpubuttonwAllpAperAdvertoriAl (full page)

£10+ vAt£12+ vAt£8+ vAt£20+ vAt£40+ vAt£60+ vAtAdvertoriAl & video (full page)

digital mailing list (100,000 subscribers)

e-dAtAbAse hire(free in-house design)

bespoke one off promotion

from £70+ vAt

£400+ vAt£1,600+ vAtseven dAy promotion

sOcial media cOntent creatiOn(5.6 million followers) One Off cOst

an all-screenadvertisingeXperience

an all-screenadvertisingeXperience

take yOur message tO Our audience in persOn

Britain’s largest collection of market-leading performance automotive events offer unrivalled marketing opportunities, whether you’re a sole trader looking for a small stand from which to sell products, or a world-renowned brand that would like to gain mass exposure through sponsorship, we have tried and tested solutions to suit all.

Each event has a dedicated website, digital database and social media pages which provide year-round exposure. Each event also has a dedicated film crew so we can produce tailored promotional videos.

On average show goers spend £134 per head at each event

total estimated spend at all nine events in 2015: £11.7million

live shOwscOmBined attendees: 414,000

live shOws

castle cOmBe circuit:saturday 16th may 2015

ATTEndEd By MOrE ThAn 16,000 JApAnESE CAr EnThuSIASTS

now firmly established as Europe’s biggest Japanese car show, Japfest is the premier event for the

serious enthusiast. Experience non-stop high-speed performance Japanese track action plus spectacular

drifting displays, a huge retail village and over 3,500 of Europe’s best Japanese cars on display.

japfest.co.uk

rOckingham mOtOr speedway: sunday 16th august 2015

ATTEndEd By MOrE ThAn 5,000 JApAnESE CAr EnThuSIASTS

Japfest 2 is the ultimate high performance experience. With a mix of thrilling track action and adrenaline

pumping drifting displays and rides, this show is all about getting inside the cars and taking them to their

limits! not forgetting a diverse range of Japanese cars on display - from pristine classics to modified show

cars, track day cars and rare imports.

japfest2.co.uk

silverstOne circuitsunday 19th July 2015

ATTEndEd By MOrE ThAn 17,000 pErFOrMAnCE CAr EnThuSIASTS

TrAX is the ultimate performance car event; bringing together over 3,500 of the finest club cars from all marques, the biggest automotive brands, the most

engaging experiences and non-stop track action on the Silverstone Circuit. The quality and variety on display is unrivalled, so expect an incredible turnout featuring everything from striped out track weapons to the very

latest performance and tuned motors.

traxshows.co.uk

live shOwslive shOws

live shOws

rOckingham mOtOr speedway: sunday 5th July 2015

ESTIMATEd ATTEndAnCE: MOrE ThAn 3,000 MInI/MInI EnThuSIASTS

A brand new event for 2015, Mini World Live brings together the best examples of classic and modern Minis

from around the uK and Europe. Featuring non-stop track action, hundreds of club cars on display, trade

stands, live features and stunts, plus the support of the uK’s three biggest Mini magazines. The show promises

to be a true celebration of all things Mini.

miniworldlive.co.uk

santa pOd raceway:sunday 31st may 2015

ATTEndEd By MOrE ThAn 12,000 BLuE OvAL EnThuSIASTS

Britain’s premier classic Ford event for dedicated enthusiasts passionate about restoring, maintaining, tuning and driving. Expect a whole day of Ford only

rWyB on the famous Santa pod drag strip, toe curling stunts from the best in the business plus thousands of

Britain’s best club cars on display.

classicfordshow.co.uk

santa pOd raceway:friday 13th septemBer 2015

ESTIMATEd ATTEndAnCE: 4,500 EnThuSIASTSFordFest is a brand new event for 2015 bringing

together the best examples of classic and modern models in the ultimate season finale for Ford fans. Featuring high-speed drag strip action, thousands of the uK’s best Fords on display, and spectacular

demos and stunts, you won’t want to miss the launch of FordFest this summer!

fordfestshow.co.uk

silverstOne circuit:sunday 2nd august 2015

ATTEndEd By MOrE ThAn 17,000 BLuE OvAL EnThuSIASTS

no other single marque show dominates the market place like Ford Fair - it’s the biggest of its kind in

Europe! With over 3,600 cars packed into the iconic Silverstone circuit - everything from immaculate

restored classics to the very latest performance and modified motors. This year will be its 30th anniversary

so expect the show to be the biggest and best yet.

fordfair.co.uk

rOckingham mOtOr speedway:9th august 2015

ESTIMATEd ATTEndAnCE: 3,000 rETrO EnThuSIASTS

Celebrating the most iconic modified classic cars in the country – retro Cars Live will see the finest club displays and action on track, celebrating some of the

uK’s ultimate performance classics – covering all makes from Ford, vauxhall, vW, BMW, Mercedes

and many more – at this fantastic northamptonshire race circuit.

retrocarslive.co.uk

santa pOd raceway: sunday 7th June 2015

ATTEndEd By MOrE ThAn 10,000 pErFOrMAnCE vAuXhALL EnThuSIASTS

The performance vauxhall Show is Britain’s biggest show celebrating everything that surrounds the vauxhall

marque. Featuring tyre-smoking action on the Santa pod drag strip, over 1,600 of Europe’s finest vauxhalls

on display and a full day of live action.

performancevauxhallshow.co.uk

live shOwslive shOws

We have various sponsorship opportunities at each of our shows which cater for all marketing budgets and objectives. packages range from Full Brand Awareness, ie we make sure that everyone attending the event knows about a brand as soon as they walk through the gates, to one off banner placements and feature sponsorship and show content initiatives, such as: Show and Shine, Winner’s podium, Track Time and Live Action Arena.

BecOme an event spOnsOr

BecOme an event spOnsOr

advertisers are able to fully align their brands with single or multiple shows by becoming event headline, auto series or Official product partners.

promotional material will be produced and strategically positioned around the events to ensure that your message is heard.

Brands could also feature on the following platforms:

event websites

event show guide

leaflets and goody bags

dedicated magazine features

advertisements promoting each event on various media platforms

social media posts

e-marketing campaigns

please contact a member of our teamfor a full list of opportunities

print artwOrk deadlines & On sale dates

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For information relating to any of Fast Car Entertainment’s platforms, and for bespoke multichannel proposals tailored

to meet specific briefs, please contact:

Commercial Manager: Jeff Blackmore direct line: 01733 353 357

Mobile: 07896 678 130Email: jeff.blackmore@kelsey.co.uk

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Kelsey Publishing LtdCudham Tithe Barn

Berry’s HillCudham

Kent TN16 3AG

01959 541444kelsey.co.uk