the detroit pistons og 1
DESCRIPTION
Olivia Gardner Final Exam Sports MarketingTRANSCRIPT
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Olivia Gardner
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NBA Eastern ConferenceCentral DivisionDetroit Pistons, Atlanta Hawks, Boston
Celtics, Charlotte Bobcats, Chicago Bulls, Cleveland Cavaliers, Indiana Pacers, Miami Heat, Milwaukee Bucks, New Jersey Nets, New York Knicks, Orlando Magic, Philadelphia 76ers, Toronto Raptors and Washington Wizards play in the Eastern Conference.
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Coaching StaffAfter the fail of Michael Curry as a coach, Joe
Dumars will keep John Kuester as a coach despite being eliminated from playoffs last year after losing to the Indiana Pacers.
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Current logo
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RebrandingMarket around key players such as Tayshaun
Prince and Will Bynum.Increase fan size and bring new life to the
program.Well known players that have brought
success to the program.
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RevenueDrop prices at novelty shops in the palace
and decrease ticket prices. Also, make more sales and advertisements to bring more people in.
More half times deals. EX: Buy one hot and ready Little Ceaser’s Pizza, get a free large Pepsi.
More ticket deals, EX: buy three tickets, get one half off.
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Pistons Tickets
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New BeginningsNew team logoNew uniforms
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Mission StatementTo bring inspiration and innovation to every
Piston fan in the world.
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Target MarketThe Pistons target market is young to middle
aged males and females in the Metro Detroit area.
Low to medium level income.
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Sponsors
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Winning Championships
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