FashnConnectBrands, Style Influencers, Conversations

Advertising is going online

As per Zenith Optimedia

India is going Online

Facebook – 57 mn

YouTube – 42 mn

Google + - 14 mn

Linkedin – 12 mn

Twitter – 3.5 mn

Blogger Score – ComScore

Influencer Earnings

Top Tech bloggers in India made 4 digit $ per month

Top International Fashion Bloggers made 5 digit $ per month

Top Iindian Fashion Bloggers made ?

Indian Brands are Engaging Influencers

Talenthouse(Reliance)–CreativesCrowdsourcing

LimeRoad.com - Scrapbook

Engagement is sporadic and limited by ad agencies

Potential for such engagement is hampered by Absence of Meeting GroundAbsence of influencer stats/metricsOpaqueness of costs

FashnConnect

Platform for Brands and Style Influencers to engage in conversations

Simplify Influencer Marketing

Empower brand listening

Across Blogs, Social Networks, and Mobile

#fc

Brands can engage Influencers

Dashboard for brands would enable◦ Search for Influencers

◦ Review Influencer Stats/Rates

◦ Select Service

◦ Manage Campaigns

◦ ROI metrics

Style Influencer stats like◦ Profiles including followers, Klout◦ Rate Card◦ History

Style Influencers can select options

Dashboard for Influencers would enable◦ Manage Profile

◦ Build a Rate Card

◦ Manage Campaigns

◦ Collaborate with Influencers

◦ Virtual Closets/ Lines

State of Venture Immediate Needs

Platform

UI/UX

Analytics Discovery

Stakeholders Engagement

www.FashnConnect.com

Fashion Bloggers @ Mumbai Meetups

Competitors

Blog platforms

Social Media Agencies

International – stylecoalition.com etc.

Requirements

Revenue

% value of Campaigns

Analytics

Affiliate/Ads

Team

Pranav Khanna

Apparel Manufacturer, Exporter,

MBA, Garment Technologist, Computer Engg

http://in.linkedin.com/in/khannapranav/

Mohd Faizan

Runs a Web Solutions Company in Mumbai and is an avid tech Blogger

http://in.linkedin.com/in/faizanansari1