fashion vs. data - who has the authority? - catherine nygaard | interact london 2017
TRANSCRIPT
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Fashion vs DataWho has the authority?
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ABOUT WHAT I DO
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EXCEPTIONALSERVICE
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1 order every 4 seconds
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FASHION WAS ALWAYS DRIVEN BY EMOTION AND INTUITION BY
A SELECT FEW
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LEVELLING THE PLAYING FIELD
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Fashion vs Data
FASHION VS DATA
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MORE COMPETITION
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AND EVEN BIGGER THREATS
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"I believe that it’s simply to give customers exactly what they are
looking for.”
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Echo Look
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Epytom
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SO CAN WE STILL RELY ON OUR FASHION AUTHORITY?
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Whoever will be leading fashion trends will need to match our changing
expectations.
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HOW ARE WE ADAPTING?
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From basic recommendations
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A style assistantusing neural networks.
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Better insights for brands and designers
From personal relationships with brands and designers.
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From basic editorial
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Editorialising data and personalised content journeys.
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Exceptional Delivery and Service
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Optimising the supply chain using advanced learning systems.
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IF DATA CAN OPTIMISE THE SUPPLY CHAIN, IT CAN OPTIMISE
THE PRODUCT LIFECYCLE
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IF DATA CAN OPTIMISE THE SUPPLY CHAIN, IT CAN OPTIMISE
THE PRODUCT LIFECYCLESO, DOES DATA WIN?
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THANK YOU!