How to Build Your Blog for Fashion and Beauty Business

Welcome!!! #FashionBlogBiz

#fashionblogbiz

@TerezBaskin and Dbabetta.com

• Your name is everything• Think wisely on what it means• Think in reverse

#fashionblogbiz

#fashionblogbiz

Why Social Media Matters?

• There are 750 tweets per second on Twitter• Pinterest has more referral traffic than

Google+, Linkedin, and Youtube• 2 new members join Linkedin every second• 3 million new blogs come online every month• There are 575 likes a second on Instagram YOUR Customers are already on Social Media!

#fashionblogbiz

THE BIG 7

Linkedin - InformationalFacebook - Engagement Twitter – EngagementYoutube - VisualPinterest - VisualInstagram – VisualGoogle+ - Informational

#fashionblogbiz

Engagement

#fashionblogbiz

KNOW YOUR COMMUNITY

#fashionblogbiz

Be a Media Company and a Concierge

Distribute your Content Share stuff you love from others

#fashionblogbiz

Social Strategy

Set specific Social media goals• I will update my fan page 3x

a day• I will use twitter 2x for 10

minutes• I will blog 3x a week• I will grow my e-mail list by

1500

Set Social Sharing Goals• I will read 3 posts a day and

share them• I will RT something I love• I will engage with an

influencer• Start tracking your influence

with Klout or Kred

#fashionblogbiz

Be Ready for ANYTHING! • Don’t think a opportunity is too big

to go out there and get it.• Don’t wish, Plan• Use social media responsibly • Hone your blog voice • Know your worth• Invest in your brand

#fashionblogbiz

Thank you!