The Beauty of Fashion

FashionWhat is fashion?a popular way of dressing during a particular time

any item or behaviour that is considered the most popular during a certain time a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furnitureWhy people want to wear fashionable clothes?Psychological NeedsIdentityCultural identity For adornmentSocial NeedsAffiliation/ fitting instandardsOriginally: protectionGood fashion = .A harmonised combination of:LineShapeColorTexturePattern

Where did fashion began?At the beginning of the 17th century:Paris, France became the center of fashion (French royalty and affluent nobility used designers to outfit them)

5Recent history

until 1920s:

US magazine Vogue (published from 1909) helped spread the word in fashionnew materials (e.g. nylon)Rather functional clothes, looser fitting, especially for workforceWomen: corsets

6/ren/ = uml hedvb;/naln/ = nyloncorset /ko: st/word = zde: zprvy, informace1920s and Chanel Chanel liberated women from corsetspopularized sportive and casual clothes=> sportive and casual fashion was accepted as the feminine standard. Her influence went beyond clothing (e.g. into jewelry, handbags, parfumes - Chanel No. 5)

Colourful 1950s

Colourful cotton print dressesTightly belted at the waistBig full skirts with petticoats underneath great for rocknroll dancing

Petticoat spodnika81960s

Twiggy (Lesley Hornby) made fashion history in 1960s with her thin figure and big eyes

fashion of false eye-lashes

very black eye make-up

1960sMiniskirts and dresses often worn with knee length white bootsBLUE JEANS worn everywhere (not just in the factory)

Late 1960sHippie style liberal fashion with influence from the east, using bright colours

Romantic 1970sRomantic look|:long dresses often in SATINfloppy hatsfeather boasThe look also influenced by disco, punk, and feminist movement:torn clothingpants suits for women

Pants suit = kalhotov kostmFloppy hat = irk (klobouk se irokou krempou)12Padded 1980sBusiness-like smart suits with big SHOULDER PADSUse of easy to care synthetic fibersBesides, also rebellious, colorful fashion.

Free-style / street-style 1990sNineties fashion is hard to define (a mixture of styles):Informal and athletic look;Messy / untidy look (so called GRUNGE style (goal: not to make too much effort influenced by hip-hop)Goth lookRetro styles (from the past)

Grunge /grand/ - neupraven vzhled (styl; do etiny se nepekld)14From 2000s up to the present Street fashion continues to be strongDifferent styles: punk, grunge, hippielarge sunglasses, high boots, platform shoes / boots, loose jumpers.Different styles of jeans(especially HIPSTER jeans)

Which cities are considered to be fashion capitals?4 Fashion capitals

Chic and stylishDior ,Chanel, Yves Saint LaurentCasual eleganceValentino, Milan Fair Unorthodox clothes Vivienne Westwood

Clean-cut & casual Calvin Klein, Ralph LaurenPARISMILANLONDONNEW YORKFashion terminologyDESIGNER LABEL

A famous and prestigious fashion brand

Collocation: designer-label clothing (also: branded clothes)

manufacturing of large quantities of products(using assmebly line technology)mass-produced clothesMASS PRODUCTION

fad/crazeA fashion with a sudden burst of popularity or novelty that catches on.

Fashion terminologystyleYour own defining form of dress that may or may not incorporate what is the fashion trend.

classicStays in fashion over time.