fashion 2.0 + chinese social network
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China Social Network
Jessie Qi Xie
The Leading Social Media China
● Renren● Kaixin001● Weibo● QQ● Tudou
Renrenwww.renren.com
Renren, is a Chinese real-name SNS, a faithful copy of Facebook. It was Chinese social media leader and has done the IPO on NYSE on May, 2011. This is the first Chinese SNS on the stock exchange market.
User Demographics: 16~24years old high school and universitystudents with low-medium purchasing power.
User Quantities: 170millions registered, 95million active
Kaixin001www.kaixin001.com
Kaixin is a Chinese SNS targeted at general public, and a majorcompetitor of Renren.
User Demographics: 22~35years old white collars, office workers andgeneral public with medium to high purchasing power.
User Quantities:
95millions registered
40million active
Weibowww.weibo.com
Weibo is a Chinese microblogging site, is the most popular socialmedia site in China. It is like a hybrid of Twitter and Facebook, with90% of the market.
User Demographics: Wide range of different social classes of Chinamainland and Hongkong, Macau, Taiwan also Malaysia. Consisting offashion bloggers, celebrities, sports stars and other VIPs.
User Quantities: 140 millions
QQ is the most popular free instant messagingcomputer program in Mainland China. Since itsentrance into Chinese households, QQ quicklyemerged as a modern cultural phenomenon, now being portrayed in popular culture. Aside from the chat program, QQ has also developed manysubfeatures including games, virtual pets, blogs,social network site etc.
User Demographics: Wide range of different social classes of China mainland and Hongkong,Macau, Taiwan. Now it has expanded the serviceto world wide such as USA, India. The Italianversion has released at the beginning of 2011.
User Quantities: 637 millions
QzoneQzone is a social networking website, which was created by Tencent QQ in 2005. It permits users to write blogs, keep diaries, send photos, and listen to music. Users can set their Qzone background and select accessories based on their preferences so that every Qzone is customized to the individual member's taste. However, most Qzone services are not free; only after buying the "Canary Diamond" can users access every service without paying extra. A mobile version is available at extra cost.
User Quantities: 480 millions
Video
Latest News
Brand InfoCollections
Message BoardFeed back
Comments
QQ Fashion Channelhttp://luxury.qq.com
Brand infoOfficial site linkStore location
Latest news
Brand story & history
Tudouwww.tudou.com
Tudou is one of the largest Chinese video websites, where users canupload, view and share video clips. Tudou served over 520 millionvideos with an additional 20,000 new videos uploaded every 24 hours. Tudou has over 50% of the Chinese online video market.
• Video Blogging
• Original Videos
• Movie & TV Clips
• Music Videos
Conclusion
l Renren and Kaixin001 is dying, stuck betweenthe decline of its social games and rise of Weibo
l Focus on Weibo and Qzone● Big user number base (include fashion bloggers, fashion magazine
editors, celebrities, movie stars and singers etc.)● Brief information and Simplified way of reading is more acceptable
to Chinese● Information can be spread widely and rapidly
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