farouk ferchichi - toyota financial services
TRANSCRIPT
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Chief Data Officer Forum
Financial Services
Farouk Ferchichi Chief Data Officer
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Toyota Financial Services
• Consumer Loan & Lease
• Dealer Financing
• Insurance Products
• 300+ Employees Nationwide
• $100+ Billion Managed Assets
• 5+ Million Active Customers
As an indirect lender we seek to provide exceptional
customer service and competitive financing to our vehicle
dealers and to their customers
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The right conversation
Cx Sales
CDO’s have an opportunity
to lead in a new way …
… by enabling a new
conversation @ the boardroom…
… from an “or” to an “and”
customer strategy …
… so how can the CDO lead
differently … ? … one way is …
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Elements of Success
Identify & act on the key elements of success
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Purpose & Mindset
Identify & shift the purpose & mindset from
customer activity to value-centric
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How To… Customer Value?
Value Chain 1
Data Foundation 2
KPI’s & KRI’s 3
Right Questions 4
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Team
Data and analytics can permeate the entire
enterprise
Specialized Resources
Data Science
Data Engineering
Data Controllership
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Infrastructure
Flexible, Standard & Comprehensive
Platform & Governance
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Change
Change Management is No Longer
“only” an HR issue…
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In Closing…
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Thank You!