Women Are Leading the Way

in the 21st Century Economy

Women represent a larger growth market than China and India combined

Source: HBR 2009

Globally, women

now control $20

trillion in annual

consumer

spending

Women earn $13

trillion in yearly

earnings.

Delaying marriage and children creates more room for financial advancement

Using higher

education as

a path to a

career not

just a job

Urbanization

Educate a girl Give a

woman the right to vote

Provide access to capital

Take your equal rights

The fastest way to

grow your

economy?

The fastest way

to grow your

company?

Educate a woman about your business

Give her a vote in

the way your company operates

Support her

beyond what she can buy from you

Give her equal

status as a primary consumer

Pay attention to

her

Don’t think plum

Don’t think mom

Respect

Know

Understand

Women

feel…

underserved

in the

marketplace

underestimated in the

workforce.

In many developed

countries, working

women will soon

surpass the number

of working men

but overall women still

make 77 cents on the $1

to men

And while we

now have

economic

power around

the world…

Because of the

pay disparity, we

make $13 trillion

less than men

worldwide (men

make $23.4 trillion

worldwide)

Source: Newsweek

But all that is about to

change

Half a billion women have joined the world’s labor force in the past 30 years

Women now represent 40 percent of the global labor force

In developing

countries, girls now

outnumber boys in

secondary schools in

45 countries.

2011 World Bank Survey

Recognize

how far your

consumer

and citizen

has

come…and

how far she

still wants to

go…

Recognize her

values not her

demographics or

geographics…

and know they are

complementary

not in conflict

…8,000

women in 16

countries on

5

continents…

Family and Freedom

Fun and Respect

Financial independence and stable personal relationships

Source: G23

Join the conversation

and write the first draft of

the Female Century

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