Fame, Glory, and … Tech Comm??

flickr: theodorescott

Image: wallaceandgromit.com

Photos: wikipedia and jkrowling.com

Photo: qaronline.org

Source: Wikipedia

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Flickr: hmomoy

Tech comm’s place in the enterprise

Famous technical writers…

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Flickr: digitalwallpapers

What is the purpose of tech comm?

The Oxford comma?Two spaces or one space after a period?Page breaks? Line breaks?

No.

No.

No.

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Tech Comm.It’s all about the user.

WRONG

Support the organization’s

business goals using information and

information products.

Too often, technical communication

products do not support the organization’s business goals.

Flickr: brittanyg

Know your business.

Align your business goals with your tech comm efforts.

Increased focus on international markets

Style guides and terminology

Automated formatting

Reuse

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How should tech comm contribute to the business?

http://www.designboom.com/technology/audi-a3-car-manual-enhanced-by-augmented-reality-app/

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Flickr: lizhenry

1. Understand business objectives.

2. Develop content strategy that supports business objectives.

3. PROFIT.

Flickr: hmomoy

Focus on users and business.

Meets user needs

Meets business needs

Meets user needs

Meets business needs

Lovingly handcrafted

Meets user needs

Meets business needs

Cheap

Meets user needs

Meets business needs

Crap on a page

Meets user needs

Meets business needs

Effective tech comm

Meets user needs

Meets business needs

Effective tech comm

Crap on a page

Cheap

Lovingly handcrafted

Flickr: lorenjavier