fall / holiday 2012 trends€¦ · fall/holiday 2012 trendbook 5 get the look face: apply got the...

FALL / HOLIDAY 2012 TRENDS

it!

Avon Mark avm123846a01 Proof 3

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COLOR

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page

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avm123846a_02_03_split.indd 1 7/9/12 5:51 PM

04 BEAUTY TRENDS

10FASHION TRENDS

14 COMING SOON!

Tips, tricks and techniques from celebrity makeup artist and mark.

beauty expertMai Quynh.

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Our guide to the season’s best

trends—stunning color, fashionable

fi nds and expert tips that take you

from fall through the holidays in

supreme style.

see it. love it. mark. your favorites!

it!



1

“ This season is about powerful, deep lip colors that really pop against an effortless face; that’s why I love the soft, creamy texture of this pencil as well as the dense color it delivers.”—Mai Quynh

m“


FALL/HOLIDAY 2012 TRENDBOOK

5

GET THE LOOKFACE: Apply got the goods in a complementary shade all over the face to even out skin tone. EYES: Sweep i-mark in shade puff along the brow bones and lids. Apply shade tiki from the lash line to the crease of the eye. Line the outer corner and bottom lash line with no place to run in shade foxy brown. Brush two coats of lash act in shade blackest black onto lashes.CHEEKS: Dust just blushing in shade dollhouse on apples of the cheeks and blend upward. LIPS: Apply make it rich lip color crayon in shade royale.

VERY BERRY

BEAUTY TREND

Rich, fullcoveragein a singlesweep!

make it richlip color crayon

got the goodsmulti-benefi tfoundation lotion

Get Rich. Ripe, riveting colors

accentuate afl awless face.

A shadefor

everyskin tone

it!

Scan to getexclusive content!


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6

GET THE LOOKFACE: Apply got the goods in a complementary shade to even skin out tone. Dust bronze pro in shade pro glow all over the face.

EYES: Sweep i-mark in shade electra along the middle of the lids. Highlight the inner corner of the eye and eye socket with shade ice age. Run a blend of shades electra and nightly along the top and bottom lash line and into the crease, accentuating the outer corner. Finally, brush two coats of lash act in shade blackest black onto lashes.

CHEEKS: Dust just blushing in shade dollhouse on apples of the cheeks and blend upward.

LIPS: Apply glow baby glow luxe in shade fl irty luxe.

Don’t be afraid to color outside the lines—blue and green are meant to be seen—with fi erce full lashes, this trend is super sweet.

EYE

i-markwet/dry eye shadow

lash actbuild and defi nemascara

CANDY

The innovativebrush defi nes andthickenswith a quick twist

it!

BEAUTY TREND

Satinfi nish

Shimmerfi nish

Mattefi nish



“ Eye-catching color is a huge trend, which is why I love that the new i-mark formula is wet/dry! Wet your applicator and run it over the powder. The result is richer, more intense color and it’s great to line the eyes too.”—Mai Quynh

m“


7

“ When wearing a colored smoky eye, it’s important to leave your skin fresh and glowing. I love dusting light show onto the skin because it adds a beautiful highlight which is great during those fall/winter months.”—Mai Quynh

m“


GET THE LOOKFACE: Apply got the goods in a complementary shade all over the face. Lightly dust light show illuminating face powder on top for a subtle all-over glow.

EYES: Sweep i-mark in shade lotus along the brow bones and lids. Apply shade jazzy from the lash line to the crease of the eye and along the bottom lash line. Highlight the crease line with light show illuminating face powder. Line the upper and lower lashes with metal works liquid eyeliner in shade venus and create a slight wing at the outer corner of the eye. Apply no place to run longwear eyeliner in shade ultra violet to the inner lower waterline of the eye. Apply two coats of lash act in shade blackest black onto lashes.

CHEEKS: Using light show illuminating face powder, contour the cheekbones. Starting just below the apple of the cheek, dust and blend back and upward using the line of the cheekbone as a guide. LIPS: Apply in a whirl marbleized lip gloss in shade brown sugar.


9

STAR LIGHT,

Turn up the volume with heavy metal and serious shimmer—this party-perfect look shouts star quality.

light showilluminatingface powder

powder tool all-over powder brush

metal worksliquid eyeliner

it!

STAR BRIGHTBEAUTY TREND

TBRIGHTBRIGHTBRIGHTBBBRIGHTBRIGHTBRIGHTBRIGHTSTARSTARSTARSSTAR STAR STARSTARSTARSTAR

This super-shimmery

long-wearing formula won’t

smudge or fl ake!



ect

This super-shimmery

lonng-wearingmmula wosmud

COLOR CODING

10

It’s a clutch and tablet case all in one!

Express your style in vivid detail with bright, bold pops of color on everything from accessories to the most fashionable essentials.

On model: great details pants, call it a tie blouse, jacket required blazer, modern square bag, great timing watch, straight up sassy heels. Top to bottom: tech savvy clutch, all wrapped up scarf, lock it up wallet, it’s a cinch belts, glove story gloves.

it!

it!

Set of3 belts!

FASHION TREND


1010

avm123846a_10_11.indd 1 7/9/12 6:12 PM


11

Layers loaded with texture and accessories with an eclectic edge—mix these up and make them your own!

TTTheperfectstackedheels!

Top to bottom: this just in top, talk is chic phone case and lip gloss, hoop for the best earrings, zipping around bag. On model: alpine style sweater, take it on bag, gimme the boot boots.

re

it!

The subtle shine goes from

day to night

MIX MASTERS


avm123846a_10_11.indd 2 7/9/12 6:12 PM

12

These conversation pieces will get noticed with their retro-chic vibe and ladylike appeal.

GOODvintageFloral designed enamel in rich standout shades

Oe

T

b

it!

Top off the look with 70s

chic

On model: head fi rst hat, retro right dress, chain glam necklace, do the tight thing tights,vintage violet stretch ring, gimme the boot

boots. Top to bottom: petal power earrings, great timing watch, cross over bag, great

ring tones.

FASHION TREND



13

c

13

Embellish your story withintricate deco-inspired designs that channel your inner starlet.

Perfectholidaydress

e

DECO-ED

out

On Ashley: deco elegance earrings,

wish me luxe sweater. Top to bottom:

hit the deco necklace, nice accent scarf, midnight maxi dress, star studded earrings, glamorous life

bracelet.

Shimmering rhinestones,sleek andsophisticatedlines

it!

ts,


l yo

Unique and unexpected—another

season of fab fashion and beauty

hits the mark. Turn the page for

everything on your it list and more...

Mix it up and make it your own.

it!

On model: smoke and mirrors earrings, twist and shine ring.


14


Want it!Fabulous

fallessentials

ALWAYS PERFECT BAG $38 Faux leather with rose goldtone

turnlock closure. 4¼" L x 13" W x 15¼" H. LOCK IT UP WALLET $24 Faux leather with rose goldtone turnlock closure. 7¼" W x 4" H.

HIGH DRAMA PUMPS $42 Faux suede. ¾" platform, 4½" heel.

Sizes 6–10 (half sizes order up to next full size). GREAT SCORE JACKET $32 100% polyester. TANKS FOR EVERYTHING $26 Set of 2 tanks: black with silver sparkle and solid fuchsia. GREAT DETAILS PANTS $36 Small slits at the ankles. 97% cotton, 3%

spandex. 27" L inseam. NICE ACCENT SCARF $16 Lurex woven

through for shimmering champagne effect. 83% rayon, 12% metallic.

68" L x 7½" W (with 4½" fringe).

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MAGALOG 9/2012CAMPAIGNS 18 & 19

ES

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EXCITINGNEW BEAUTY!GORGEOUSNEW ACCESSORIES!

MAGALOG 9

AUGUST2012

great score jacket tanks for everything

loe

add sparkle headbands

sweet studs

great ring tones

cuff link bracelet

sweet studs great ring tones

great details pants

nice accent scarf

always perfect bag

lock it up wallet

high drama pumps



17

Buildand defi ne

with a twist

T " H.

6 T

n

allic.

Opposite page: CUFF LINK BRACELET $28 Hematite with clear faux stones. Stretch band. ADD SPARKLE HEADBANDS $14 Set of 2.

SWEET STUDS EARRINGS $18 Set of 3 pairs: goldtone bows, faceted clear glass stones set in hematite and rose goldtone love knots.

GREAT RING TONES $16 Set of 3 stackable rings: a twisted silvertone band, a rose goldtone rhinestone-studded band and a twisted

goldtone band with rhinestone accents. This page: GREEN PIECE EARRINGS $18 Faux jade earrings. Goldtone chain trim. 2" L. LONG AND THE SHORT OF IT NECKLACE $20 Hematite with rhinestones. 33" L (including 4" pendant). MAKE IT RICH lip color crayon $11 Full coverage color. 6 shades. 0.075 oz. net wt. each. LONGING FOR IT EARRINGS $20 Faceted black faux stones with silvertone chain

fringe. 3¼" L. FLOWER SHOW RING $20 Genuine agate. Stretch band. I-MARK wet/dry eye shadow $7 22 new shades, 3 fi nishes.

Apply dry or wet for extra intense washes of color. Pans fi t inside snap to it custom color palettes. 0.08 oz. net. wt. LASH ACT build & defi ne mascara $12 Thickens and separates lashes with a turn without clumping or smudging. 0.25 oz. net wt.

Apparel imported and available in sizes S-XXL unless otherwise noted.

fl ower show ring

green pieceearrings

pipieiepieieieiepiepieppp eeepipp cecececececeeeceeeccerrrrriririnrinnnnnnnrir nnnnninnnnnnnnnnnninnr nggggggsgsgsgsgsgsgsgsggssgsgsggsggggggssgsgssgsgssg

long and the short of it necklace

longing for itearrings

3 new fi nishes:shimmer,

satin& matte

make it rich lip colorcrayon

i–mark wet/dry shadow

Buildslashes!

Defi neslashes!


1

Love it!Retro–rightstyle

it’s a cinch belts

MAGALOG 10

SEPTEMBER 2012

head fi rst hat

take it on bag

gimme the boot

a

this just in top

head fi rst hat

retro right dress

do the tight thing

gimme the boot

chain glam necklace


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SEASON’S MOSTFABULOUSFASHION

ALsho

$18STbeJUcus

App

HEAD FIRST HAT $24 Wool with grosgrain ribbon trim. One size fi ts

most. Opening: 7½" circumference, brim width: 15". RETRO RIGHT DRESS $34 100% polyester. 37" from center back to hem (on medium).

DO THE TIGHT THING $18 2 pairs: black and bright purple. S/M, L/XL.

GIMME THE BOOT $50 Faux leather upper, faux stacked wood heel. 4"

heel. Sizes 6–10 (half sizes order down to next full size). TAKE IT ON BAG $36 Faux leather in teal. Adjustable strap. 9½" L x 6½" W x 11" H. THIS JUST IN TOP $28 Black and bronze lurex knit. 20" from top to bottom

hem (on medium). IT’S A CINCH BELTS $18 Set of 3 belts: black, snake

print and tangerine. Faux leather. S/M measures 40½", L/XL measures

43½". CHAIN GLAM NECKLACE $24 Burnished brass. 10" drop (with

2½" extender).


vintage violet stretch ring

petal power earringsalpine style sweater

Want it!Every shadefor a

fl awlessface

just blushing

got the goodsmulti-benefi t

foundation lotion


19

ALPINE STYLE SWEATER $44 100% acrylic. 31" from

shoulder to hem (on medium). PETAL POWER EARRINGS $18 Goldtone, fi sh hook ear wires. 5" L. VINTAGE VIOLET STRETCH RING $18 1½" H. GOT THE GOODS multi-benefi t foundation lotion $18 Available in 14 shades. 1.7 fl . oz.

JUST BLUSHING powder blush $9 Pans fi t inside snap to it custom color palettes. 8 shades. 0.19 oz. net wt.


.

L.

4"

AG S

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20

LIGHT SHOW illuminating face powder $16 A shimmering combination of gold,

peach and pink. 0.26 oz. net wt. POWDER TOOL all-over powder brush $14 7" L.

PRETTY HANDY hand creams trio $8 Set of 3 hand it over super moisture hand

creams in jasmine petal, plum berry and vanilla cream scents. 1.5 fl . oz. each.

ALL LIT UP lemon sugar scented candle $14 Approx. 32-hour burn time. 5%

fragrance. Glass jar. 7.5 oz. IN A WHIRL marbleized lip gloss $8 In 3 ultra-high-

shine shades. 0.1 oz. net wt. STAR STATUS eye shadow palette $14 in 2 color

stories, each with 3 pearlized shades. Built-in mirror and dual-ended brush applicator

included. 0.02 oz. net wt. METAL WORKS liquid eyeliner $8 In 4 super-shimmery

shades. 0.14 fl . oz. LASH ALL YOU WANT high-volume mascara $12 In 2 holiday-

exclusive shades: evergreen and electric blue. 0.28 oz. net wt. TALK IS CHIC phone case and lip gloss $16 Part wallet, part phone case, with 2 mini glow baby glow lip

gloss shades. Faux leather. 4¾" W x 2¾" H. mark. VERY SASSY eau de parfum spray $30 1.7 fl . oz. mark. VERY SASSY body lotion $14 5 fl . oz.

MAGALOG 11 BEAUTY

OCTOBER 2012

Love it!Shimmer’n’ spice

and everything

nice

light show illuminating face powder

powder tool all-over powder brush

metal works liquid eyeliner

all lit up candle

in a whirl marbleizedlip gloss

talk is chic phone case

and lip gloss

pretty handy hand creams trio

metal works liquid eyeliner



veryGLAM LUXEBOLDSASSYmark.

gifts inside!

we’re

HOLIDAY READY

star status eye shadow palette


2

Ashley gets Very Sassy—scan for the Exclusive.

mark. VERY SASSY EAU DE PARFUM SPRAY

1.7 fl . oz. $30.00 mark. VERY SASSY BODY LOTION 5 fl . oz. $14.00


CREATE A STIRA fragrance to be reckoned with, amped up for lasting impact. mark. Very Sassy lets fruity black currant, fl oral yellow jasmine and earthy musk all have their say. Stir things up with a single spritz.

VERYSASSY

INTRODUCING

twist and shine ring

Want it!Get

deco-edout

Love it!The

secret to sophisticated

chic

MAGALOG 11 FASHION

good hair dayhair clip

cap

gre

gla

jacket required blazer

call it a tie blouse

modern square bag

great timing watch

snap, sparkle and go

smoke and mirrors earrings

hoop for the best earrings

hit the deco necklace

tech savvy clutch


veryGLAM LUXEBOLDSASSYmark.

gifts inside!

we’re

HOLIDAY READY

OCTOBER 2012

HIT THE DECO NECKLACE $26 Burnished silvertone

chain and setting. Black/clear rhinestones. 18½" L including

pendant (with 2¼" L extender). GOOD HAIR DAY CLIP $12 rhinestone-covered fabric. 3" L. MODERN SQUARE BAG $34 Faux leather/suede. 9" L x 3½" W x 9" H (50" strap). JACKET REQUIRED BLAZER $40 100% rayon; lining: 100% polyester.

18" L from center back to hem (on medium). CALL IT A TIE BLOUSE $28 100% polyester chiffon. 18" L from center back

to hem (on medium). TWIST AND SHINE RING $20 Black and

smoky gray rhinestones. Stretch band.

Opfab

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22


d

cap it off hat

great timing watch

glamorous life bracelet

wrap star dress

glamorous life bracelet

twist and shine ring

do the tight thing

d

Opposite page: SNAP, SPARKLE AND GO $12 Lined in gray

fabric; built-in mirror. 6" L x 3¼" W x 3" H. SMOKE AND MIRRORS EARRINGS $20 Clear and smoky faux stones. Hematite setting.

Fish hook ear wires. 3½" L. TECH SAVVY CLUTCH $20 Clutch and

tablet case in one! In kelly green faux pebbled leather with sapphire

blue lining. Rose goldtone turnlock closure. 11½" L x 9" H. Fits

tablets measuring 10½" L x 8¼" W and smaller. HOOP FOR THE BEST EARRINGS $18 In goldtone. French clip ear wires. 3½" L.

This page: CAP IT OFF HAT $22 50% wool, 50% polyester.

One size fi ts most. GREAT TIMING WATCH $40 7" L (with 1¼"

extender). GLAMOROUS LIFE BRACELET $24 Clear rhinestones.

Silvertone setting. Stretches to fi t range of wrist sizes. 1½" H.

STRAIGHT UP SASSY HEELS $40 Black faux patent leather.

Purple snake print heels. 1" platform, 4¾" heel. Sizes 6–10 (half

sizes order down to next full size). WRAP STAR DRESS $36 95%

viscose, 5% spandex. 37" L from center back to hem (on medium).


straight up sassy heels

23


MIDNIGHT MAXI DRESS $38 95% viscose, 5% spandex. 60" L

from center back to hem (on medium). FRINGE BENEFITS NECKLACE $24 Beads in purple. Goldtone fi xture. 40" L (including

4" tassel). WISH ME LUXE SWEATER $34 63% polyester, 31%

acrylic. 17¾" L from center back to hem (on medium). FIRED UP BRACELET $22 Smoky, clear and bronze beads with rhinestone-

encrusted “fi reball.” Stretches to fi t a range of wrist sizes. WARM AND FUZZY HAT $24 100% acrylic. ALL WRAPPED UP SCARF $26 100 % acrylic. 82" L (including 7" fringe) x 7" W.

MAGALOG 12

NOVEMBER2012

zipping around bag

deco elegance earrings

fi red up bracelet

star studdedearrings

wish me luxe sweater

just your luxering

Want it!Get

partyready

glove story

CAMPAIGNS 24 & 25

GORGEOUS gifts

PLUS:OUR MOST

EN-DEER-ING GIFT GUIDE EVER!

midnightmaxi dress

fringe benefi ts necklace

fi red up bracelet

just your luxe ring

24


warm andfuzzy hat

all wrapped up scarf


vanilla cream

get misty body mist

three’s a charm 3-in-1 cleanser

whipped up body butter

drama case eye shadow and liner palette lipclick luxe lipstick

fragrance hits

over ice necklace

Love it!The

sweetscent ofvanilla

i’m going lacy top

slide horizontally for 6 shadows

slide vertically for 4 eyeliners

25


hits

Opposite page: ZIPPING AROUND BAG $42 Faux leather. 16½" L x 13" W x 4½" H (8" handle drop). GLOVE STORY $24 100%

leather. One size fi ts most. DECO ELEGANCE EARRINGS $18 Burnished silvertone with black faceted stones and rhinestones. Fish hook

ear wires. 3" L. JUST YOUR LUXE RING $20 Burnished silvertone setting with clear rhinestones. 1¾" H on fi nger. STAR STUDDED EARRINGS $14 Clear rhinestones set in hematite. ¾" D. This page: OVER ICE NECKLACE $30 Hematite, clear faux stones. 18" L

(with 3" extender). FRAGRANCE HITS fragrance pencils $16 3 scents (mark. Celebrate, mark. Jewel and new mark. Very Sassy)

2.5g net wt. VANILLA CREAM GET MISTY body mist $12 Refreshing mist. 4.9 fl . oz. VANILLA CREAM THREE’S A CHARM 3-in-1 cleanser $8 Multi-tasking foaming cleanser. 6 fl . oz. VANILLA CREAM WHIPPED UP body butter $10 Holds in moisture all day. 6.75

fl . oz. DRAMA CASE eye shadow and liner palette $18 6 shadows, 4 liners. Dual-ended brush applicator included. 0.024 oz. net wt.

each shade. LIPCLICK LUXE lipstick $12 In 3 holiday-perfect shades, dressed up in an icy pink tube. Magnetic case “clicks” closed.

0.106 oz. net wt. I’M GOING LACY $28 92% polyester, 8% spandex. 20" L from center back to hem (on medium).


Want it!Jewel tones that add an unexpected

element

MAGALOG 13

DECEMBER2012

it!

WEAR WITH ALL DRESS $34 95% cotton, 5% spandex. 34" L from center back to hem (on medium). SERIOUS ROCK RING $18 Glass center stone. Goldtone setting with clear pavé faux stone details. 1" H. CROSS OVER BAG $34 Silvertone

studs, navy faux leather, detachable tassel. 7½" H x 10½" H (42" strap). SPARKS FLY BRACELET $20 Faux emerald, clear

and hematite faceted stones. Glass and plastic beads. Bracelets stretch to accommodate a range of wrist sizes.


sparks fl y bracelet

wear with all dress

cross over bag

Continue to mix it up and make it your own at meetmark.com.

serious rock ring


26



2

Dedicated to breaking the cycle of dating abuse and partner violence

by mark.m.powerment

ASHLEY GREENE supports

AVAILABLE MAGALOG 10

Brand AmbassadorAshley Greeneis wearing great score jacket withpower of changenecklace and linked to my heart bracelet.

M.POWERMENT GIFT SET $24 Features the new lipclick shade, m.powerment petal, with a rhinestone-encrusted silvertone purse mirror.


Scan the code with your smartphone

to see our m.powerment by mark. anti-dating violence PSA featuring

Ashley Greene! Data rates may apply.


FALL / HOLIDAY 2012 TRENDSmeetmark.com

75655-9

Avon Mark avm123846a28_alt Proof 2

FALL / HOLIDAY 2012 TRENDS


CONTACTJessica Goon, mark. Public [email protected] | 212-282-8082

Jee Nah Chang. Kaplow [email protected] | 646-747-3547

meetmark.com

777 THIRD AVENUE | NEW YORK, NY 10017

75140-9

fall / holiday 2012 trends€¦ · fall/holiday 2012 trendbook 5 get the look face: apply got the...

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