fall 2012 apparel l i ne

FALL 2012 APPAREL LINE

E P I P H A N Y C I E R SA S H L E I G H B L A K E S

A U B R I E E L L I S

A P R I L 2 5 , 2 0 1 2

M D S E 1 6 5 0 - S P R I N G 2 0 1 2 A P P A R E L L I N E P R O J E C T

MISSCHIC

ANALYSIS OF ASSIGNED GARMENTGarment Scenario:

• Upscale Department Store• Women’s Knee Length Coat

• Department: Outwear• Wool Blend

• Department Store Price Range $150-$200• Mid Range Selling Item in 2011

• Carried only in Sangria RedStrengths of Assigned Garment:

• The price is affordable for this customer• Perfect for cold climates

• Casual and comfortable; versatile • Classic Staple garment

Weaknesses of Assigned Garment:• Limited color choice

• Requires Dry-cleaning• The cost of wool has increased and may make the garment expensive for the

customer

TARGET MARKET PROFILETarget Market:

• Upper middle class, fashion savvy, business woman between the ages of 30-40Demographics:

• College educated • Annual income around $65,000+ {single} and $80,000-$150,000 {married}

• Possibly married with dependent children • Psychographics:

• Enjoys wearing fashionable apparel with a busy lifestyle whether be at work or tending to her family

• This woman prefers quality over quantity in regards to apparel choices and is willing to spend on the necessities

• Also she is an active woman with a particular interest in art and the fashion industry. Style is important for her daily upkeep and she expresses her attitude through her

wardrobe. Interests:

• The target market shops at retailers like Neiman Marcus, Dillard’s, Nordstrom, Saks 5th Ave, etc.

• Enjoys higher end retailers that provide optimal customer service and custom, classic looks.

FALL 2012 SEASON ANALYSIS• According to Pantone Colors we will

be seeing very bold colors such as red, orange, yellow, pink, and turquoise.

• “Old Lady” handbags will be in for fall 2012. They will have framed construction with a top handle.

• Short trousers that have more room through the hips and taper toward the ankle.

• Ankle Booties, also known as Hybrid booties will be very popular. They will be updated with patterns and constructions.

• Leathers and furs will also remain very popular. The slouchy leather pant is a must have for fall 2012. Furs are used more for accessories.

Tango Red

Sheer

Medieval Blue

• Sheer Blouses

• Tapered Pants

• Matte Colors

FALL 2012 CONCEPT BOARD

Jet Set Black

White

FALL 2012 APPAREL LINE: MISSCHIC

• Medieval Blue• Tango Red• Leopard

• Black• Sheer• White

• Black and White Striped

• Black• White

SPEC SHEET: Coat4 6 8 10 12 14

FIBER CONTENT 100% WOOLNONWOVEN

WEAVE TYPE N/ADYED OR PRINTED PRINTED (LEOPARD ONLY)

COUNTRY OF ORIGIN CHINA

100% BEMBERG RAYONWOVENPLAINACID DYEDJAPAN

60% POLYESTER 40% RAYONN/ADYEDINDONESIA

NOTCHEDTWO PIECE TAILOREDPRINCESS DARTSN/A

DOUBLE HEM- (Efa)STITCH STYPE 301 &514

N/ASTITCH STYPE N/A

TANGO RED 19 1761MEDIEVAL BLUE 19 3933LEOPARD PRINT

SEAM TYPE

COLOR / PRINT OPTIONSCOLOR / PRINT 1COLOR / PRINT 2COLOR / PRINT 3COLOR / PRINT 4

SIZE INFORMATIONSIZE RANGE

FABRIC INFORMATIONMAIN FABRIC

FABRIC CONSTRUCTION

LINING FABRICFIBER CONTENT

LINING CONSTRUCTIONWEAVE TYPE

DYED OR PRINTEDCOUNTRY OF ORIGIN

INTERFACING OR FILL FABRICFIBER CONTENT

FABRIC CONSTRUCTIONDYED OR PRINTED

COUNTRY OF ORIGINFINDINGS/ TRIMS / DECORATIVE DETAILS

CLOSEURE TYPE - 1 22" BLACK METAL ZIPPERCLOSEURE TYPE - 2 N/A

THREAD - FIBER CONTENT 100% POLYESTER

DRY CLEAN ONLY

DECORATIVE DETAILS LARGE GOLD HOOK BUTTONS (9)CONSTRUCTION & SILHOUETTE

COLLAR / NECKLINE TYPESLEEVE TYPE

STITCH & SEAM INFORMATIONBOTTOM HEM

SEAM TYPE

ARMSCYE

SHAPING DEVICES USED IF ANYSILHOUETTE (DRESSES ONLY)

ADDITIONAL LABEL INFORMATION

CARE INSTRUCTIONS

GARMENT 1 - SPEC SHEETWomen's Knee Length Dress CoatDivision :WOMEN'S STYLE# CO5500FALL 2012 Dept: OUTERWEAR

SPEC SHEET: Pants4 6 8 10 12

FIBER CONTENT 100% POLYESTERWOVEN

WEAVE TYPE PLAINDYED OR PRINTED DYED/ STR PRINT

COUNTRY OF ORIGIN CHINA

N/AN/AN/AN/AN/A

60% POLYESTER 40 %RAYONWOVENPLAINN/AINDONESIA

N/AN/AN/AN/A

DOUBLE-HEM (EF)STITCH STYPE 500

N/ASTITCH STYPE N/A

BLACK 19 0303WHITE 11 0601BLACK AND WHIT STRIPE



FABRIC CONSTRUCTION







FINDINGS/ TRIMS / DECORATIVE DETAILS CLOSEURE TYPE - 1 7"ZIPPERCLOSEURE TYPE - 2 HOOK & EYE CLOSURE


DECORATIVE DETAILS BLACK BUTTONS (2)CONSTRUCTION & SILHOUETTE




CARE INSTRUCTIONS MACHINE WASH COOL, DELICATE, NO CHLORINE BLEACH, TUMBLE DRY LOW, COOL IRON


SEAM TYPE

ARMSCYESEAM TYPE


GARMENT #3 - SPEC SHEETWomen's Dress PantsDivision : WOMEN'S STYLE # PT6633FALL 2012 Dept: DRESS PANTS

SPEC SHEET: TopXS S M L XL

FIBER CONTENT 100% ACETATEWOVEN

WEAVE TYPE PLAINDYED OR PRINTED DYED

COUNTRY OF ORIGIN KOREA

N/AN/AN/AN/AN/A

N/AN/AN/AN/AN/A

SHIFT COLLAR/ ASCOT NECKLINE TIESET-INPRINCESS DARTSN/A

SINGLE-HEM (EFb)STITCH STYPE 503

N/ASTITCH STYPE N/A

BLACK 19 0303WHITE 11 0601SHEER



FABRIC CONSTRUCTION







FINDINGS/ TRIMS / DECORATIVE DETAILS CLOSEURE TYPE - 1 BLACK HOOK BUTTONS (8)CLOSEURE TYPE - 2 N/A


DECORATIVE DETAILS ASCOT TIECONSTRUCTION & SILHOUETTE




CARE INSTRUCTIONS DRY CLEAN ONLY


SEAM TYPE

ARMSCYESEAM TYPE


GARMENT #2 - SPEC SHEETWomen's Long Sleeved Dress TopDivision : WOMEN'S STYLE # SH1256FALL 2012 Dept: DRESS TOPS

COST SHEET: CoatCost Sheet

Item Description : Women's Knee Length CoatStyle # : CO5500Season : Fall 2012

A. Fabrics & Linings

Item Price per

Yard or Item Qty

Needed Retail Price

Cost Price

Garment Fabric #1 100% Wool 13.49$ 2 3/4 37.10$ 18.55$ Garment Fabric #2 (if any) N/A -$ -$ Lining #1 100% Bemberg Rayon 9.99$ 2 19.98$ 9.99$ Lining #2 (if any) N/A -$ -$ Interfacing (if any) 60% Polyseter and 40% Rayon 4.99$ 5 24.95$ 12.48$

Total Fabrics & Linings: 41.01$

B. Findings & Trim

Item Price per

Yard or Item Qty

Needed Retail Price

Cost Price

Thread #1 100% Polyester 3.99$ 1 3.99$ 2.00$ Thread #2 (if any) N/A -$ -$ Buttons Gold La Mode Hook Buttons 1.75$ 9 15.75$ 7.88$ Zipper 22 Inch Zipper 5.49$ 1 5.49$ 2.75$ Elastic N/A -$ -$ Accessories Shoulder Pads 3.66$ 2 7.32$ 3.66$

Total Findings & Trim : 16.28$

C. Labor CostsCutting Cost per item (Do not delete) 3.00$ Sewing cost per item (Do not delete) 3.00$

Total Labor : 6.00$

D. Final Wholesale Cost Total A, B, & C 63.29$

E. Suggested Retail 175.00$

F. Markup% on Retail (Must be AT LEAST 50%) 64%

Image of Garment

COST SHEET: PantsCost Sheet

Item Description : Women's Dress PantsStyle # : PT6633Season : Fall 2012


Item Price per

Yard or Item Qty

Needed Retail Price

Cost Price

Garment Fabric #1 100% Polyester 9.99$ 2 1/8 21.23$ 10.61$ Garment Fabric #2 (if any) N/A -$ -$ Lining #1 N/A -$ -$ Lining #2 (if any) N/A -$ -$ Interfacing (if any) 60% Polyester 40% Rayon 4.99$ 1 4.99$ 2.50$


B. Findings & Trim

Item Price per

Yard or Item Qty

Needed Retail Price

Cost Price

Thread #1 100% Polyester 3.99$ 1 3.99$ 2.00$ Thread #2 (if any) N/A -$ -$ Buttons Black La Mode Hook Buttons 1.50$ 2 3.00$ 1.50$ Zipper 7 Inches 100% Polyester 1.99$ 1 1.99$ 1.00$ Elastic N/A -$ -$ Accessories Hook and Eye Closure 0.69$ 1 0.69$ 0.35$



Total Labor : 6.00$




COST SHEET: TopCost Sheet

Item Description : Women's Dress TopsStyle # : SH1256Season : Fall 2012


Item Price per

Yard or Item Qty

Needed Retail Price

Cost Price

Garment Fabric #1 100% Acetate 5.99$ 2 1/2 14.98$ 7.49$ Garment Fabric #2 (if any) N/A -$ -$ Lining #1 N/A -$ -$ Lining #2 (if any) N/A -$ -$ Interfacing (if any) N/A -$ -$


B. Findings & Trim

Item Price per

Yard or Item Qty

Needed Retail Price

Cost Price

Thread #1 100% Polyester 3.99$ 1 3.99$ 2.00$ Thread #2 (if any) N/A -$ -$ Buttons Black La Mode Hook Buttons 1.50$ 8 12.00$ 6.00$ Zipper N/A -$ -$ Elastic N/A -$ -$ Accessories N/A -$ -$



Total Labor : 6.00$




fall 2012 apparel l i ne

Documents

pants cost sheet

pants spec sheet

coat cost sheet

coat spec sheet

fashionable apparel

apparel choices

target market shops

garment expensive