fall 2012 apparel line epiphany ciers ashleigh blakes aubrie ellis april 25, 2012 mdse 1650- spring...
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FALL 2012 APPAREL LINE
E P I P H A N Y C I E R S
A S H L E I G H B L A K E S
A U B R I E E L L I S
A P R I L 2 5 , 2 0 1 2
M D S E 1 6 5 0 - S P R I N G 2 0 1 2 A P P A R E L L I N E P R O J E C T
MISSCHIC
ANALYSIS OF ASSIGNED GARMENTGarment Scenario:
• Upscale Department Store
• Women’s Knee Length Coat
• Department: Outwear
• Wool Blend
• Department Store Price Range $150-$200
• Mid Range Selling Item in 2011
• Carried only in Sangria Red
Strengths of Assigned Garment:
• The price is affordable for this customer
• Perfect for cold climates
• Casual and comfortable; versatile
• Classic Staple garment
Weaknesses of Assigned Garment:
• Limited color choice
• Requires Dry-cleaning
• The cost of wool has increased and may make the garment expensive for the customer
TARGET MARKET PROFILETarget Market:
• Upper middle class, fashion savvy, business woman between the ages of 30-40
Demographics: • College educated
• Annual income around $65,000+ {single} and $80,000-$150,000 {married}• Possibly married with dependent children
• Psychographics:• Enjoys wearing fashionable apparel with a busy lifestyle whether be at work or
tending to her family• This woman prefers quality over quantity in regards to apparel choices and is
willing to spend on the necessities• Also she is an active woman with a particular interest in art and the fashion
industry. Style is important for her daily upkeep and she expresses her attitude through her wardrobe.
Interests: • The target market shops at retailers like Neiman Marcus, Dillard’s, Nordstrom, Saks
5th Ave, etc. • Enjoys higher end retailers that provide optimal customer service and custom,
classic looks.
FALL 2012 SEASON ANALYSIS• According to Pantone Colors we will
be seeing very bold colors such as red, orange, yellow, pink, and turquoise.
• “Old Lady” handbags will be in for fall 2012. They will have framed construction with a top handle.
• Short trousers that have more room through the hips and taper toward the ankle.
• Ankle Booties, also known as Hybrid booties will be very popular. They will be updated with patterns and constructions.
• Leathers and furs will also remain very popular. The slouchy leather pant is a must have for fall 2012. Furs are used more for accessories.
Tango Red
Sheer
Medieval Blue
• Sheer Blouses
• Tapered Pants
• Matte Colors
FALL 2012 CONCEPT BOARD
Jet Set Black
White
FALL 2012 APPAREL LINE: MISSCHIC
• Medieval Blue• Tango Red• Leopard
• Black• Sheer• White
• Black and White Striped
• Black• White
SPEC SHEET: Coat
4 6 8 10 12 14
FIBER CONTENT 100% WOOLNONWOVEN
WEAVE TYPE N/ADYED OR PRINTED PRINTED (LEOPARD ONLY)
COUNTRY OF ORIGIN CHINA
100% BEMBERG RAYONWOVENPLAINACID DYEDJAPAN
60% POLYESTER 40% RAYONN/ADYEDINDONESIA
NOTCHEDTWO PIECE TAILOREDPRINCESS DARTSN/A
DOUBLE HEM- (Efa)STITCH STYPE 301 &514
N/ASTITCH STYPE N/A
TANGO RED 19 1761MEDIEVAL BLUE 19 3933LEOPARD PRINT
SEAM TYPE
COLOR / PRINT OPTIONSCOLOR / PRINT 1COLOR / PRINT 2COLOR / PRINT 3COLOR / PRINT 4
SIZE INFORMATIONSIZE RANGE
FABRIC INFORMATIONMAIN FABRIC
FABRIC CONSTRUCTION
LINING FABRICFIBER CONTENT
LINING CONSTRUCTIONWEAVE TYPE
DYED OR PRINTEDCOUNTRY OF ORIGIN
INTERFACING OR FILL FABRICFIBER CONTENT
FABRIC CONSTRUCTIONDYED OR PRINTED
COUNTRY OF ORIGINFINDINGS/ TRIMS / DECORATIVE DETAILS
CLOSEURE TYPE - 1 22" BLACK METAL ZIPPERCLOSEURE TYPE - 2 N/A
THREAD - FIBER CONTENT 100% POLYESTER
DRY CLEAN ONLY
DECORATIVE DETAILS LARGE GOLD HOOK BUTTONS (9)CONSTRUCTION & SILHOUETTE
COLLAR / NECKLINE TYPESLEEVE TYPE
STITCH & SEAM INFORMATIONBOTTOM HEM
SEAM TYPE
ARMSCYE
SHAPING DEVICES USED IF ANYSILHOUETTE (DRESSES ONLY)
ADDITIONAL LABEL INFORMATION
CARE INSTRUCTIONS
GARMENT 1 - SPEC SHEETWomen's Knee Length Dress CoatDivision :WOMEN'S STYLE # CO5500FALL 2012 Dept: OUTERWEAR
SPEC SHEET: Pants
4 6 8 10 12
FIBER CONTENT 100% POLYESTERWOVEN
WEAVE TYPE PLAINDYED OR PRINTED DYED/ STR PRINT
COUNTRY OF ORIGIN CHINA
N/AN/AN/AN/AN/A
60% POLYESTER 40 %RAYONWOVENPLAINN/AINDONESIA
N/AN/AN/AN/A
DOUBLE-HEM (EF)STITCH STYPE 500
N/ASTITCH STYPE N/A
BLACK 19 0303WHITE 11 0601BLACK AND WHIT STRIPE
SIZE INFORMATIONSIZE RANGE
FABRIC INFORMATIONMAIN FABRIC
FABRIC CONSTRUCTION
LINING FABRICFIBER CONTENT
LINING CONSTRUCTIONWEAVE TYPE
DYED OR PRINTEDCOUNTRY OF ORIGIN
INTERFACING OR FILL FABRICFIBER CONTENT
LINING CONSTRUCTIONWEAVE TYPE
DYED OR PRINTEDCOUNTRY OF ORIGIN
FINDINGS/ TRIMS / DECORATIVE DETAILS CLOSEURE TYPE - 1 7"ZIPPERCLOSEURE TYPE - 2 HOOK & EYE CLOSURE
THREAD - FIBER CONTENT 100% POLYESTER
DECORATIVE DETAILS BLACK BUTTONS (2)CONSTRUCTION & SILHOUETTE
COLLAR / NECKLINE TYPESLEEVE TYPE
SHAPING DEVICES USED IF ANYSILHOUETTE (DRESSES ONLY)
ADDITIONAL LABEL INFORMATION
CARE INSTRUCTIONSMACHINE WASH COOL, DELICATE, NO CHLORINE BLEACH, TUMBLE DRY LOW, COOL IRON
STITCH & SEAM INFORMATIONBOTTOM HEM
SEAM TYPE
ARMSCYESEAM TYPE
COLOR / PRINT OPTIONSCOLOR / PRINT 1COLOR / PRINT 2COLOR / PRINT 3COLOR / PRINT 4
GARMENT #3 - SPEC SHEETWomen's Dress PantsDivision : WOMEN'S STYLE # PT6633FALL 2012 Dept: DRESS PANTS
SPEC SHEET: Top
XS S M L XL
FIBER CONTENT 100% ACETATEWOVEN
WEAVE TYPE PLAINDYED OR PRINTED DYED
COUNTRY OF ORIGIN KOREA
N/AN/AN/AN/AN/A
N/AN/AN/AN/AN/A
SHIFT COLLAR/ ASCOT NECKLINE TIESET-INPRINCESS DARTSN/A
SINGLE-HEM (EFb)STITCH STYPE 503
N/ASTITCH STYPE N/A
BLACK 19 0303WHITE 11 0601SHEER
SIZE INFORMATIONSIZE RANGE
FABRIC INFORMATIONMAIN FABRIC
FABRIC CONSTRUCTION
LINING FABRICFIBER CONTENT
LINING CONSTRUCTIONWEAVE TYPE
DYED OR PRINTEDCOUNTRY OF ORIGIN
INTERFACING OR FILL FABRICFIBER CONTENT
LINING CONSTRUCTIONWEAVE TYPE
DYED OR PRINTEDCOUNTRY OF ORIGIN
FINDINGS/ TRIMS / DECORATIVE DETAILS CLOSEURE TYPE - 1 BLACK HOOK BUTTONS (8)CLOSEURE TYPE - 2 N/A
THREAD - FIBER CONTENT 100% POLYESTER
DECORATIVE DETAILS ASCOT TIECONSTRUCTION & SILHOUETTE
COLLAR / NECKLINE TYPESLEEVE TYPE
SHAPING DEVICES USED IF ANYSILHOUETTE (DRESSES ONLY)
ADDITIONAL LABEL INFORMATION
CARE INSTRUCTIONS DRY CLEAN ONLY
STITCH & SEAM INFORMATIONBOTTOM HEM
SEAM TYPE
ARMSCYESEAM TYPE
COLOR / PRINT OPTIONSCOLOR / PRINT 1COLOR / PRINT 2COLOR / PRINT 3COLOR / PRINT 4
GARMENT #2 - SPEC SHEETWomen's Long Sleeved Dress TopDivision : WOMEN'S STYLE # SH1256FALL 2012 Dept: DRESS TOPS
COST SHEET: CoatCost Sheet
Item Description : Women's Knee Length CoatStyle # : CO5500Season : Fall 2012
A. Fabrics & Linings
Item Price per
Yard or Item Qty
Needed Retail Price
Cost Price
Garment Fabric #1 100% Wool 13.49$ 2 3/4 37.10$ 18.55$ Garment Fabric #2 (if any) N/A -$ -$ Lining #1 100% Bemberg Rayon 9.99$ 2 19.98$ 9.99$ Lining #2 (if any) N/A -$ -$ Interfacing (if any) 60% Polyseter and 40% Rayon 4.99$ 5 24.95$ 12.48$
Total Fabrics & Linings: 41.01$
B. Findings & Trim
Item Price per
Yard or Item Qty
Needed Retail Price
Cost Price
Thread #1 100% Polyester 3.99$ 1 3.99$ 2.00$ Thread #2 (if any) N/A -$ -$ Buttons Gold La Mode Hook Buttons 1.75$ 9 15.75$ 7.88$ Zipper 22 Inch Zipper 5.49$ 1 5.49$ 2.75$ Elastic N/A -$ -$ Accessories Shoulder Pads 3.66$ 2 7.32$ 3.66$
Total Findings & Trim : 16.28$
C. Labor CostsCutting Cost per item (Do not delete) 3.00$ Sewing cost per item (Do not delete) 3.00$
Total Labor : 6.00$
D. Final Wholesale Cost Total A, B, & C 63.29$
E. Suggested Retail 175.00$
F. Markup% on Retail (Must be AT LEAST 50%) 64%
Image of Garment
COST SHEET: Pants
Cost Sheet
Item Description : Women's Dress PantsStyle # : PT6633Season : Fall 2012
A. Fabrics & Linings
Item Price per
Yard or Item Qty
Needed Retail Price
Cost Price
Garment Fabric #1 100% Polyester 9.99$ 2 1/8 21.23$ 10.61$ Garment Fabric #2 (if any) N/A -$ -$ Lining #1 N/A -$ -$ Lining #2 (if any) N/A -$ -$ Interfacing (if any) 60% Polyester 40% Rayon 4.99$ 1 4.99$ 2.50$
Total Fabrics & Linings: 13.11$
B. Findings & Trim
Item Price per
Yard or Item Qty
Needed Retail Price
Cost Price
Thread #1 100% Polyester 3.99$ 1 3.99$ 2.00$ Thread #2 (if any) N/A -$ -$ Buttons Black La Mode Hook Buttons 1.50$ 2 3.00$ 1.50$ Zipper 7 Inches 100% Polyester 1.99$ 1 1.99$ 1.00$ Elastic N/A -$ -$ Accessories Hook and Eye Closure 0.69$ 1 0.69$ 0.35$
Total Findings & Trim : 4.84$
C. Labor CostsCutting Cost per item (Do not delete) 3.00$ Sewing cost per item (Do not delete) 3.00$
Total Labor : 6.00$
D. Final Wholesale Cost Total A, B, & C 23.94$
E. Suggested Retail 120.00$
F. Markup% on Retail (Must be AT LEAST 50%) 80%
COST SHEET: TopCost Sheet
Item Description : Women's Dress TopsStyle # : SH1256Season : Fall 2012
A. Fabrics & Linings
Item Price per
Yard or Item Qty
Needed Retail Price
Cost Price
Garment Fabric #1 100% Acetate 5.99$ 2 1/2 14.98$ 7.49$ Garment Fabric #2 (if any) N/A -$ -$ Lining #1 N/A -$ -$ Lining #2 (if any) N/A -$ -$ Interfacing (if any) N/A -$ -$
Total Fabrics & Linings: 7.49$
B. Findings & Trim
Item Price per
Yard or Item Qty
Needed Retail Price
Cost Price
Thread #1 100% Polyester 3.99$ 1 3.99$ 2.00$ Thread #2 (if any) N/A -$ -$ Buttons Black La Mode Hook Buttons 1.50$ 8 12.00$ 6.00$ Zipper N/A -$ -$ Elastic N/A -$ -$ Accessories N/A -$ -$
Total Findings & Trim : 8.00$
C. Labor CostsCutting Cost per item (Do not delete) 3.00$ Sewing cost per item (Do not delete) 3.00$
Total Labor : 6.00$
D. Final Wholesale Cost Total A, B, & C 21.48$
E. Suggested Retail 100.00$
F. Markup% on Retail (Must be AT LEAST 50%) 79%