Fall 11

IN THIS ISSUE 80 years and growing page 2

This Halloween shop with imaginationpage 4

Project GIVE page 5

Program participants take “Best in Show” page 6

Congressman Griffith tours Radford Jobs Campus page 6

SECOND RUNWaY raises funds to support mission page 7

Goodwill Industries of the Valleys Headquarters2502 Melrose Avenue NW, Suite A, PO Box 6159, Roanoke, VA 24017Phone (540) 581.0620 | Fax 540.581.0629 | www.goodwillvalleys.com

Helping people and families in our community achieve a better life through work and independence.

For years Goodwill Industries of the Valleys had marked 1934 as the year that the organization was founded. Recently, documents were discovered, including old newspaper articles, which state that date is actually October 10, 1931.

President and CEO, Bruce Phipps gives a brief history of the organization’s beginnings in his President’s letter on page 2. Much of the information was gleaned from a scrapbook of newspaper clippings and old photographs. advertising materials from 1943, including cards that read, “In

WaR or PEaCE, Your filled GOODWIll BaG is a ‘Hopechest for the Handicapped’. Conserve - Convert - Cooperate for Victory”, were also found. Billboards during this same time included advertising not so different from what is used today. The headline reads, “THEY lIVE aGaIN”,

followed by “Your old Clothes, Shoes, Furniture Provide Work and Wages.”. all advertising during the time was tagged “GOODWIll MISSION dial 7841 for TRUCK.”

The scrapbook is evidence that for 80 years, this Goodwill organization has been committed to helping individuals in our community get back to work. In a newspaper article from the Roanoke Times, marking the 35th anniversary on October 10, 1966 the executive director at the time, Reverend lewis Ovenshire, states, “since 1931 Goodwill has paid $1,748,123 in wages, and has given jobs to 3,991 persons.” He goes on to say “We put emphasis on placement, and so far this year, we have placed 40 persons.”

80 years later, wages, benefits, and taxes total over $28 million, more than 60,000 people received services through Goodwill training and employment programs, and

A Glimpse at the Past as Goodwill Celebrates 80 Years of Service to Virginia Communities

The scrapbook is evidence that for 80

years, this Goodwill has been committed to

helping individuals in our community get back to

work.

Goodwill®A quarterly newsletter

from Goodwill Industries®

of the Valleys.WORKS®

A billboard in Downtown Roanoke during the 1940’s shows an advertising message not so different from the messaging of today.

80th Anniversary continued on page 3

BOaRD OF DIRECTORS

OFFICERS

Jeffrey Glenn, ChairSyCom TechnologiesJohn Coker, Vice-ChairRetired, SunTrust Investment ServicesMelinda Payne, SecretaryCity of SalemHoward Lyon, TreasurerRGC Resources, Inc.Bruce Phipps, President & CEO

DIRECTORS

Robert A. ArcherBlue Ridge Beverage Company, Inc.Neil BirkhoffWoods Rogers, PlCLew BishopNational CollegeHarvey BrookinsWachovia: a Wells Fargo CompanyJane R. ConlinCity of RoanokeEd GarnerRetired, Norfolk Southern CorporationKhaled Hassounalegacy InternationalLisa IsonIncubation Operations, Training & applicationsSharon JohnsonShenandoah Valley Partnership, Inc.Dharmendra PatelSamip ManagementRhonda ShannonCarilion ClinicJeffrey Van DorenPoarch Van Doren law FirmMatt WebbScott InsuranceWilliam WhiteWilliam White Sr. CPaRandall A. Youngadvance auto Parts

On October 10, 1931 the Goodwill Industry and Gospel Mission of Roanoke was established through an affiliation of the Roanoke Union Mission and Goodwill Cooperative Industries, now known as Goodwill Industries International. The Roanoke based organization was a small struggling entity that relied heavily on financial donations from individuals, churches, and area businesses. The work programs centered on recycling efforts from community cast-offs, as well as a paper plant which it operated.

The new association was provided leadership by the national organization in such areas as training and development and also created a sense of unity through a shared mission. The union of the two groups broadened local support as the Goodwill brand began gaining national acclaim in the era of the Great Depression. Goodwill’s business model was centered on developing a caring community enterprise; addressing the needs of the poor and those with physical disabilities. The wisdom of our founders and early leaders continue to pay dividends now 80 years later.

Mergers continued to shape our Goodwill as the years progressed; in the 1990’s with the local Tinker Mountain Work Center and

later in 2000 with Roanoke aRC and work centers in Rocky Mount and Radford. Each merger expanded our reach into Western Virginia and strengthened our professional talent. The larger size gave Goodwill a capacity to develop new services to new populations. The history of our organization

has been one of seizing opportunities to enhance our ability to develop our workforce, which in turn strengthens our community.

all the while, Goodwill has been creating jobs through our Donated Goods business segment, while recycling household donations and reducing our impact on the environment. The organization has leveraged resources

from federal, state, and local governments to support job training, education, and self-sufficiency to our neighbors and those struggling to become independent. Goodwill has worked with area businesses to provide job ready employees and value added outsourcing operations.

In total, our 80 year history has had an economic and fiscal impact so large it would be difficult to measure. Yet I suggest that it could be better measured in what we have done to provide hope, dignity, and a greater sense of self-worth. at Goodwill, we take great pride in our efforts to grow “goodwill” and offer our promise to keep the future in focus for years to come. n

Letter from the President

80 Years and Growing Goodwillby Bruce Phipps, President & CEO

“In total, our 80 year history has had an economic

and fiscal impact so large it would be difficult to measure. Yet I suggest that it could be better

measured in what we have done to provide hope,

dignity, and a greater sense of self-worth.”

nearly 1,800 people were placed into jobs in the community, all in 2010. an economic development engine for the communities served, Goodwill has not forgotten the humble beginnings or lost sight of the mission.

In an article from 1946, when Rev.

Ovenshire was appointed executive director, he remarks, “Goodwill work is barely beginning here in Roanoke. There is a great future for its work in the Magic City. With the help of the board, our plan is to triple the work performed by the Roanoke Goodwill Industry and Gospel

Mission during the next few years.” little did he know that 65 years later the territory would not only include the “Star City”, but additional 13 cities and 31 counties and services would reach not only the disabled, but those who suffer socioeconomic disadvantages, have lost their job due to company closing or layoff, senior citizens on a low income, and at risk youth.

Goodwill stands the test of time. Through the Great Depression, multiple wars, economic downturns of the past and today, Goodwill is ready to serve those who need assistance getting back to work or gaining greater independence. It’s a “hand up, not a hand out” as Goodwill helps individuals and families in our community achieve a better life through work and independence.

Join us as we celebrate our 80th anniversary on November 10th. The “Thanks for Giving” Reception will be 11am - 1pm at the Melrose Jobs Campus. n

80th Anniversary . . . continued from page 1

GOODWIll WORKS 3

A 1948 newspaper caption read, “Lionel Cadd and his helper Theodore McFarland are shown loading a bundle of used clothing into the new Goodwill Industries truck that will be used in the expanded collection area. “

Halloween isn’t just about candy and kids. It is a great time to get together, show off your creativity, and jump start the holiday get-together season. But don’t just go for the cookie cutter costume that you will see on everyone; this Halloween shop with imagination at Goodwill.

Each Goodwill store will have available this year a Halloween costume idea book that you can use for inspiration. You will find suggestions like:

Scarecrow: Pair overalls or jeans •with a flannel shirt and a straw hat. Holes and patches add a nice touch. affix straw to cuffs of pants and shirt, and put some in the pockets of the overall/jeans.Inspector Gadget: For a costume •just like the detective’s, start with a light-khaki trench coat, collared white shirt, blue tie, and blue jeans. add a light-khaki fedora, brown loafers, and brown work gloves. You will also need a tool belt holding a magnifying glass, tape measure, and a flashlight.50’s Housewife: Choose either •a long skirt, a long dress, or fitted capris. Pair with white socks and white tennis shoes or a peep-toe heel. add a conservative sweater or cardigan. accessorize with an apron, pearl necklace, hand bag, and household items like a bowl and spoon.lady GaGa: Start by finding a solid-•colored pantsuit or short dress. Then get creative and embellish using elbow length gloves, wrapped fabric, huge belt, crystals, sequin, etc. Don’t forget sunglasses, a platinum wig, and flashy make-up. Complete your costume with high heels, ankle boots, or anything outrageous!Clown: The bigger and louder the •clothes, the better! Think over-sized and colorful. attach patches, sew on giant buttons, and fuzzy pom-poms. Use face paint to create a happy or sad clown. Don’t forget the red nose!

Buy one or simply paint the tip of your nose red. accessorize with large shoes, an over-sized tie, and a fake flower. Buy a red clown wig, color your hair, or put on a funny hat.

The ideas are endless! Be on the look out for Goodwill television advertisements, print ads, and billboards to give you more ideas.

Don’t forget to “like” us on Facebook

(www.facebook.com/goodwillvalleys) to once again enjoy “a Costume a Day the Goodwill Way”. Kicking off October 1st, each day in October will feature a different costume created by the staff of Goodwill retail stores.

So Shop with Imagination this year at Goodwill! Your affordable Halloween Headquarters! n

This Halloween “Shop with Imagination” at Goodwill

A simple white tee, hat, bathing suit, and a boogie board decorated with Lifeguard markings, easily transforms you into a lifeguard!

Goodwill Store employees used their imagination and transformed themselves into Minnie Mouse and a Witch!

Supporting non-profit organizations in our community has never been easier. Project GIVE brings together four local non-profits on one day and in one location. Goodwill Industries of the Valleys, Habitat for Humanity in the Roanoke Valley, Roanoke Valley SCPa, and Feeding america Southwest Virginia are once again partnering to collect donations to support their missions. People in our community are encouraged to help their neighbors in need by donating:

clothing & accessories•furniture & housewares•computers & small electronics •toys & games•canned & other non-perishable food items•

dry or canned pet food•building supplies & fixtures•

The event is set for Saturday, November 12th from 10am – 2pm in the parking lot of Tanglewood Mall.last year, despite cold temperatures and

winter weather, the event was a great success. “We

are expecting another great turnout this year and with moving

the event from December to November the weather should be nicer, too,” says lucie Touchton, marketing manager for Goodwill.

Donations from the event

will help the participating non-profits assist people and animals in need. For more information about Project GIVE, visit the events page at www.goodwillvalleys.com. n

Project GIVE . . . a collaborative, community donation drive

GOODWIll WORKS 5

SaVE THE DaTES

Holiday Store Hours Thanksgiving Day: Nov. 25th ClOSEDChristmas Eve : Dec. 24th 9am - 5pmChristmas Day : Dec. 25th ClOSEDNew Year’s Day: Jan. 1st Noon - 6pm

Office & Work Center ClosingsColumbus Day: October 10thThanksgiving: Nov 24th & 25th ClOSEDChristmas: Dec. 23th - Dec. 26th ClOSEDNew Year’s: Jan. 2nd ClOSED

October 1st, 15th & 29thWarehouse AuctionSalem Goodwill Warehouse1489 East Main Street, Salem, 8am

October 8thAuto and Boat AuctionRoanoke auto auction1570 Underhill ave., Roanoke, 10am

October 12thCustomer Appreciation Dayall Goodwill Stores 9am - 6pmOur opportunity to say thank you, and your chance to win!

November 5thWorld Showcase of MusicGreen Ridge Recreation Center7415 Wood Haven Road, Roanoke, 6:30pm - 11p.m. Information and tickets available at www.roanokecountyparks.com

November 10th80th Anniversary Open HouseGoodwill Melrose Jobs Campus2502 Melrose avenue, Suite a, Roanoke11am - 1pm. Program at Noon.

November 12thProject GIVETanglewood Mall, 10am - 2pm

For more information visit “Events” at www.goodwillvalleys.com, call (540) 581.0620 ext. 107 or emailkcoleman@goodwillvalleys.com.

The 2011 Salem Fair provided the opportunity for individuals with disabilities or participating in occupational therapy programs to enter the Occupational Therapy Showcase. Goodwill participants entered a wall hanging created during one of the program’s regular activities.

Participants in Goodwill’s Medicaid Waiver programs participate in Pet Therapy once a week. Therapy animals help to improve socialization and communication and reduce isolation and loneliness. Participants enjoy the positive impacts of this program through the services of Mona Sams, of Creative Therapy Care, who provides animal therapy through interaction with dogs, rabbits, and llamas.

In addition to therapy, the participants have learned to card llama wool and use

it for arts and crafts such as making bags, necklaces, and wall hangings. For the Salem Fair Exhibit participants created tiles depicting an animal of their choice, which was made from llama wool. The individual pieces were then combined to create the wall hanging submitted.

“We were ecstatic to learn that their submission won both First Place and Best

in Show,” remarks lynda Edghill, Goodwill’s Director of Medicaid Services. “These individuals have so much creativity it is wonderful that they have been recognized in such a public forum.” n

Goodwill Program Participants Take “Best In Show”

Program participants Kathy, Steven, and Mike are pictured with the winning exhibit from the Salem Fair. Kathy created the ferret and Steven the toucan.

Congressman Griffith Tours Jobs Campus in RadfordCongressman Morgan Griffith,

Representative for Virginia’s 9th District, toured the Radford Jobs Campus on Monday, august 29th. Staff and program participants gathered to ask questions and welcome the Congressman to Goodwill.

Goodwill Industries of the Valleys provides services in areas of the 9th District through Wythe County. The remaining area, west to Bristol, is operated by the Goodwill in Kingsport, TN. Through a partnership with that Goodwill, Goodwill Industries of the Valleys also operates One Stop employment services in Bristol, Va.

The tour began in the work center, where the Congressman stopped to talk with individuals with disabilities working in Goodwill’s Organizational Employment program. In both the Work Center and Box Shop, where Goodwill creates custom wooden crates for shipping, Congressman Griffith learned the value and capabilities of Goodwill’s Commercial Services that

provide outsourcing solutions to area businesses.

The tour ended in the Donated Goods area, where Goodwill’s environmental and fiscal impact was discussed. With over 13.5 million pounds of material kept out of area landfills organization wide, and total wages paid to Ninth District retail and salvage employees of $2.4 million, the day resulted in a greater knowledge of the social, economic, and environmental impact Goodwill is having on Virginia. n

Congressman Griffith observes a packaging job Goodwill does for a New River Valley company.

GOODWIll WORKS 7

The runway was alive with 50 area models, showcasing great looks, on Thursday, august 11th at Roanoke’s Jefferson Center. The second annual SECOND RUNWaY attracted a crowd of over 250 for an evening of shopping, socializing, and great fashions. Established not only to raise funds to support the mission, but to highlight the high quality, low cost fashions that are given a “second” life when they are bought at Goodwill stores, and more importantly, the “second” chance that people receive through Goodwill’s training and employment programs. SECOND RUNWaY increased awareness of the Goodwill mission, the quality of goods available in the stores, and raised nearly $40,000 for program services.

Guests were greeted by wonderful food, drink, live music by Ross Flora, and networking. Catering for the evening was generously provided by Kroger: Bistro at Bonsack. There was also a fabulous silent auction, which featured more than 50 items including: two Eric Fitzpatrick signed Virginia Tech football prints, a John Hardy ring, adele concert tickets, as well as many other items generously donated by area businesses, and treasures from Goodwill stores. The silent auction raised more than $4,000 of the event total.

a Shopping Extravaganza was also available for guests to enjoy, both before and after the show. With both local vendors and an onsite Goodwill Boutique there was plenty of shopping for everyone in attendance. local vendors included Miche Bags, Robertson Girls, Tupperware, Mary

Kay Cosmetics, Premier Jewelry, Pixel Optics, Inc., Send Out Cards, Silpada Designs, Tom Boy Tools, Thirty-One Gifts, and lia sophia Jewelry.

The spotlight event of the evening was the high energy, runway fashion show, which featured 64 different outfits modeled by people from throughout the community. Outfits for back to school,

weekends, an evening out, work, prom and cocktail events, as well as weddings brought cheers from the crowd with some priced as low as $4. Former radio morning show personalities David lee Michaels and Melissa Morgan were the hosts for the evening.

During the show the audience also learned more about Goodwill programs through first person accounts of the organization’s mission at work. Program participants were highlighted in video vignettes that allowed

the audience to hear how Goodwill had helped them to get where they are today.

“SECOND RUNWaY allows us to express to the community just how important the retail and donated goods operations are to those that we help every day,” states Jim Shaver, Vice President of Marketing and Development. “The outfits seen on stage are truly changing lives. Over 60% of our revenues come from donated goods

operations. When you see an outfit, then see and hear the story

of someone helped by Goodwill, it brings it all full circle.”

SECOND RUNWaY would not have been

possible without the generous support of sponsors from the community. Platinum Sponsors for the evening were: Wells Fargo, lewisGale Regional Health Systems, lila Dickerson & Business Solutions, Triangle Realtors,

and Kroger: Bistro at Bonsack. Gold Sponsors were: Carilion Clinic, StellarOne, Comcast Spotlight, Sanico, and american Door & Glass - SW Virginia, Inc.

a complete listing of all sponsors, in-kind contributors, event vendors, as well as photos, and videos of program participants is available at www.goodwillvalleys.com.

a special thank you to all the models and volunteers. You are what made SECOND RUNWaY truly memorable. n

SECOND RUNWAY Raises Funds to Support Mission

Top Left: The wedding party makes its way down the runway. Top Left: Leonard Jones shows off a great look for work. Bottom Right: Drs. Newman and Blackstock entertain the crowd as they show off great weekend looks. Bottom Left: Pam Cobler, Ms. Wheelchair VA 2004, looks stunning in a red cocktail dress. Photography by Brett Winter Lemon Photography.

Goodwill Industries of the ValleysPO Box 6159Roanoke, VA 24017

Specific programs accredited by

ISO 9001: 2008 Certified, Western Division

NON-PROFIT ORGANIZATION

U.S. POSTAGE PAID ROANOKE, VA PERMIT #495

GoodwillA quarterly newsletter

from Goodwill Industries

of the Valleys.WORKS®