faith forward conference 2016

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Jared RendellPartner for Digital Strategies@[email protected]

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INVITATIONINFORMATION

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NONEFAITH

FORMATION

Maturation of church digital strategy

INSPIRATION


SHARED EXPERIENCES

HOLY SPIRIT

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DEVELOPMENTAL RELATIONSHIPS

How does faith formation happen?

Digital platforms are not tools to be

used, they are spaces to be

entered. Together.APRIL 8, 2014 7


“X” things digitally present churches

seek…APRIL 8, 2014 8

Idea

No.

9

1Invitation v. promotion

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Is church a product to sell or a community to belong to?

Invitation v. promotion

Equal your event/gathering information with personal invitation. Crowdsource invitation from engaged members.

Check the subject of your messaging

Easy, easy, easy user experience to join/RSVP/register. Use buttons on website and social media versus text links.

IDEA

No.

1 1

2Competitive design

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What is the competition (not other churches) like in terms of design & digital experience?

design

Create a task force. Fill it with both members and nonmembers who have skill in design

Use shorter messages with higher impact. Say more with less. (ex. Mission statement)

Simplify your website. Use less words, more graphics and icons. Use bigger fonts.


Idea

No.

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3To open the doors 24/7

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Digital presence is the answer to the issue of people that are too busy for church.

24/7

Encourage leaders to build small, meaningful social media interactions into their daily routine. Both personal and church accounts.

Make it clear at physical gatherings (worship, etc.) how you’ll be with them the rest of the week

Try some creative, timed “campaigns” focused on being present in their digital lives.


IDEA

No.

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4storytelling

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What did Jesus do when he wanted someone to get something important?

storytelling

Crowdsource stories of faith, service, impact, grace, hope. Build a website or social space to submit these.

The beauty of stories is that everyone has one, and everyone’s matters. Not just a pastor or super-ChristianShare parts of stories on multiple platforms. (blog, enews, twitter, instagram, sermon, screen, Bible study, etc.)


Idea

No.

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5Physical & digital space integration

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Digital presence is the answer to the issue of people that are too busy for church.

Physical + Digital

During worship planning, event planning, etc. – plan digital for before, during, and after.

During physical space gatherings, make a next step for attendees that includes digital

Have a conversation with both staff and lay leadership about your strategy for wrapping physical gatherings with digital presence.


IDEA

No.

1 9

6 Presence for Nones & dones

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What are the Nones & Dones that you know seeking? What are/were they missing?

Nones & dones

Start with open, local conversations to actually understand your community – both the physical and digital one.

Things to avoid like the plague: judgement, rule enforcement, exclusivity, better/best, ”just come.”

Set up some gatherings outside the church doors, in spaces people will be. (i.e. Theology on Tap, Facebook chat)


Idea

No.

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7Hope-full presence

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One of the best times to show your value in in response to the real mess of life, at the moment of need.

hope

“Assign” some folks well connected on social media to pay attention to what’s going on in your community. Empower them to post.

In digital space, mirror steps you would take in any grieving conversation: listen first, offer presence not answers, check back in.Have a simple plan for posting related to hard local and global events. These are the most shared, commented on, etc.


IDEA

No.

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8Reach

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reachrēCH/nounrefers to the total number of different people or households exposed, at least once, to a medium during a given period.

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vi·ral·i·tyˌvīˈralətē/nounthe tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another

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Digital becomes unique when you consider the rate and breadth of reach.

reach

Start paying attention to some statistics, most importantly the difference in kinds of things with greater reach than others.

Speak messages that reflect the relationality of your community. Encourage shares, reposts, etc.

Every post on social media and website needs additional media beyond words attached to it. Use royalty free pictures and graphics. (Pixabay, Unsplash, etc.)


Idea

No.

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9Digitally present leadership

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The idea of “access” to someone inspires action, sharing, reaction, etc.

leadership

Get your leaders some coaching on why and how of vibrant digital presence for ministry.

Get your pastor(s) some digital presence. Start small, focus on sharing and reacting versus lots of content creation.Do your leaders agree on the why? Will they help strategize the how? Will they affirm the execution of it?

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@vibrantfaith

vibrantfaith

facebook.com/vibrantfaithministries

877-239-2492

PO BOX 2060Naugatuck, CT, 06770

vibrantfaith.org

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