fair fitness
TRANSCRIPT
Kaylene Gillis, Sara Machoskie, Jessica Pasaribu, Cameron Silzer
Fair Fitness
Mission Statement
At Fair Fitness we analyze fitness and outdoor
apparel brands, promoting only the most
ethical and responsible companies. We provide
consumers with the most up to date
information about brands and their corporate
responsibility. We take a look at the behind the
scenes measures brands are taking and make
sure that they are not cutting any corners.
Going as far as where the companies get their
materials to the factories producing their
garments, Fair Fitness wants consumers to
have a completely transparent experience
when buying outdoor goods
Why the activeWear Industry?● Fitness plays a large role
in many lives● Fitness can improve
one’s everyday life: -controls weight -boosts mood -combats health conditions and diseases -increases energy -promotes better sleep
● Labor Force● Safety of Material● Influence on
Pollution● Human Rights
CSR Issues in the
activeWear Industry
CSR Initiative
s ● Sustainability
● Environmentally
friendly materials
● Better the working
condition
● Fair trade
Why Should
You Care?
• Huge consumer base
• Product awareness
• Finding the right fit
• Impact of the industry
• Morals
● Educate the public● Shed light on
manufacturing protocol● Raise the standard of
production● Get more people to buy
from our suggested brands
Our Plan
● Patagonia
● Title Nine
● Athleta
● Lululemon
● Columbia
Our Brands
● Timberland
● Adidas
● REI
● Under Armour
● PrAna
(Continued) Brands
● Active, younger generations
● Mothers● Outdoorsy people
(hikers, climbers, fishermen, etc.)
Our Audience
Social Media
● Twittero audienceo linking to
brandso our thoughts
Twitter Page● Give
Updates● Ask
question
Facebook Page
● Post articles● Give new
updates
Blog Focus
● Product Recalls● Treatment of
Factory Workers● Human
Rights/Equality
Conclusion● Effective CSR
-credible-relevant-authentic-engaging-digestible
● Guarantee customers are making purchases from environmentally and socially friendly companies