FACTS & FIGURES

COMPANY PORTRAIT The IdeaThe VisionThe Journey

THE FREELETICS COMMUNITY

PRODUCT PORTFOLIO The Training CoachFreeletics BodyweightFreeletics Running Freeletics GymFreeletics NutritionFreeletics Wear

FACTS & FIGURES

THE COMPANY

Freeletics is driven by the vision of helping people worldwide to become the best version of themselves, both physically and mentally. The Freeletics apps offer the tools necessary to achieve this. Founded in June 2013, Freeletics now has over 14 million users in more than 160 countries and is one of the most successful fitness movements in the world. The Freeletics headquarters, located in Munich, is home to more than 140 passionate employees that live the product and strive to grow the movement.

Year FoundedFounders CEO HeadquartersEmployeesUsers Availability Product Portfolio

June 2013 Andrej Matijczak, Joshua Cornelius,Mehmet YilmazDaniel Sobhani Munich, Germany 140+Over 14 million users worldwideIn over 160 countries & 8 languagesFreeletics BodyweightFreeletics RunningFreeletics GymFreeletics NutritionFreeletics Wear

COMPANYPORTRAIT

THE IDEA

The founders of Freeletics – Andrej Matijczak, Joshua Cornelius and Mehmet Yilmaz – not only share a passion for health and sports, but also a common vision. They strongly believe that every individual in the world has the potential to shape their life, reach their goals and become the greatest version of themselves. They are also convinced that a high level of physical and mental strength plays a decisive role in this process: training the body also trains the mind. These beliefs shaped their quest to discover how they could help people become their best version of themselves and create real value worldwide. During this exploratory period, they examined theories from the fields of motivational and training psychology. At the same time, they honed their bodies, aiming to reach peak fitness. This unique amalgam gave rise to Freeletics, a lifestyle that would later take the world by storm.

THE VISION

Every single person has the ability to become their best version, both physically and mentally. This particular state of being empowers individuals to live happy and fulfilled lives. The overall vision behind Freeletics is to offer each individual the means to unleash their full physical and mental potential. No matter where they are from or what they dream to achieve. This is what every Freeletics employee passionately works for, day in, day out.

THE JOURNEY

In just over 3 years and with the help of an ever growing team, three young Munich locals turned the Freeletics startup into a leading brand in the digital fitness industry. Since its inception, the Freeletics Bodyweight app has revolutionized the fitness industry, once dominated by stationary gyms. Today, millions of users worldwide train with Freeletics on sports grounds, in parks, at home or in the gym. They belong to one of the biggest and most motivating fitness communities in the world.

October 2015 marked the debut of Freeletics Wear, the apparel line inspired by the Free Athlete lifestyle. Through its online shop, Freeletics Wear began offering functional yet urban garments that bridge the divide between the digital and physical brand.

To make Freeletics even more accessible, two more training apps were launched in 2016: Freeletics Running and Freeletics Gym - both of which offer a revolutionary take on their own fitness genres. To round off the Freeletics lifestyle, 2016 also brought with it the launch of Freeletics Nutrition, which established itself as the answer to the frustration and uncertainty around diets and calorie counting.

And the successful journey continues today. What is the secret? The unique community? The fact that the Freeletics training apps offer quick yet sustainable results? Or that it can be accomplished anytime, anywhere? Freeletics is not just an app company with lucky strikes - it's an emerging lifestyle brand embraced by over 14 million people.

JUNE 2013Freeletics GmbH is founded.

AUGUST 2013Launch of the Freeletics website.

JUNE 2014Major update for the Bodyweight app, including new exercises for a more comprehensive training experience, plus the new training element “Running.”

1 million FreeAthletes.

MARCH 2015Another major update for the Freeletics app: thanks to new features such as notifications and posting photos in the community, Free Athletes can now share their progress, connect and motivate each other more easily.

4 million Free Athletes.

JULY 2015Freeletics launches 10 new workouts, offering Athletes more variety in their training. These are especially aimed at easing people into an athletic lifestyle. Also, the new “2x2” app feature is launched. When used, the feature allows the Coach to replace runs, sprints and exercises needing distances with alternative exercises, so that all workouts can be completed with just 2x2 meters of space. Perfect for training at home or while travelling.

OCTOBER 2015Thanks to a new fitness test, the “Athlete Assessment”, as well as an additional feedback mechanism, the Coach can now better adapt to users. Also, the new Freeletics Wear brand is launched in Europe: the first athleisure collection “Urban Grounds” is available in a new online shop.

6 million Free Athletes.

2014 2015

JANUARY 2016Freeletics expands its portfolio with a completely new training app for the first time: Freeletics Running. Its training concept – developed by professional runners and sports scientists – is based on intensive interval runs, which make running enjoyable whilst also yielding quick results and stimulating maximum performance.

7 million Free Athletes.

SEPTEMBER 2016One subscription, three Coaches. Now, a single “Training Coach” subscription gives users access to all three Training Coaches – Bodyweight, Running and Gym – leaving them free to choose the training that suits them best or combine the options as they wish.

MARCH 2016The Freeletics family continues to grow with its newest member Freeletics Gym, the world’s very first digital and fully customized barbell workout program. By launching the Gym app, Freeletics is not only revolutionizing the gym market, but is also taking another major step towards fulfilling its vision of helping everyone become the best version of themselves – on their terms. APRIL 2016

Freeletics Wear introduces its first performance collection MAX. PRFRMCE, designed to support Athletes during their training.

10 million Free Athletes.

MAY 2016A fourth app is introduced to the Freeletics family. Freeletics Nutrition hits the market as a fully personalized tool for a clean eating lifestyle, revolutionizing a market dominated by crash dieting and calorie counting.

NOVEMBER 2016The flagship Bodyweight app is now available in eight languages after the launch of the Turkish and Japanese versions, helping more people across the world become the best version of themselves.

12 million Free Athletes.

FEBRUARY 2017Freeletics launches the biggest app update in its history. Freeletics Bodyweight receives scores of new exercises, a second training system, an infinite number of new workout combinations and the most intelligent Coach ever with AI and machine learning technology.

14 million Free Athletes.

2016 2017

THE FREELETICS COMMUNITY

Anyone who is part of the Freeletics community will agree that it is special. Be it in a park, or an outdoor fitness ground - people in cities all over the world gather for Freeletics group trainings. Free Athletes also compare their personal bests, give each other training tips and connect both online and offline. The Bodyweight app features a social media-like feed which is further complemented by groups on social networks to form a motivating and supportive community. Free Athletes frequently post transformation pictures and videos. These testaments of will to become one's best version help to inspire millions. Freeletics is more than the creator of fitness apps; it is a lifestyle powered by one of the most passionate and dedicated communities in the world.

THE TRAINING COACH

The free versions of Freeletics Bodyweight, Running and Gym contain a selection of workouts accessible to everyone. In addition to the free versions, users can buy the Training Coach - a state-of-the-art digital trainer that builds tailored week-by-week training plans, completely customized to the user’s fitness level and goals. The Coach also analyses their performance, tracking progress and adapting training plans accordingly over time. One Training Coach subscription gives users access to the Bodyweight, Running and Gym Coaches, leaving them free to choose their preferred training and try different combinations.

SUITABLE FOR EVERYONE

A personal fitness assessment is used to precisely analyze physical condition and initial fitness level. For this assessment, personal data such as age, gender, weight and height as well as previous sporting experience are taken into consideration. By doing this, the Coach adapts to the individual’s level of performance. Video tutorials and training instructions then guide the user through the proper training techniques.

100% INDIVIDUALIZED

The Coach's training plans are 100% personalized to user needs and goals. Unlike a human personal trainer, the Coach is always accessible. Whether at home, in a park, on a running track or at the gym – the Coach generates detailed training instructions every week which are accessible to the user directly in the app. After completing a Bodyweight workout and when switching to the next training week, Coach feedback can also be given and settings can be adjusted, such as the number of training days, muscular limitations and training focus.

PRODUCT PORTFOLIO

FREELETICS BODYWEIGHT

The focus of Freeletics Bodyweight training is on short and high- intensity workouts, which target the core components of physical fitness: strength, stamina and muscular endurance. To maximize training efficiency, the program contains special elements such as functional training and HIIT. It also confers important physical benefits, such as the afterburn effect. The workouts last on average between 15 and 45 minutes and are named after Greek gods. For example, the infamous Aphrodite workout includes full-body exercises such as burpees, squats and situps.

Users train with nothing but their own bodyweight – at most they may need access to a running route or a pull-up bar. Freeletics Bodyweight consists of three training disciplines: workouts, exercises and running. These disciplines can be taken on anytime, anywhere; at home, in the park or on holiday.

NO EXCUSES – TWO WORDS TO LIVE BY

A Freeletics user becomes known as a Free Athlete. This doesn't just mean they are training with their bodyweight, free from equipment. It means they are free from all restrictions otherwise associated with conventional training. The 2x2 workout feature provides users with unparalleled training flexibility; all that is needed is four square meters to accomplish a workout. This feature allows users to complete their training plans in the event that there is no space to run or sprint and thus also provides the user with an indoor alternative should the weather be terrible. Free Athletes have no excuse to avoid training. “No excuses” is not part of a feature; it's a mentality. The Freeletics community lives by these two words and Athletes support each other to train, no matter what.

FREELETICS RUNNING

Most running apps focus heavily on compiling run statistics and other data points. Freeletics Running breaks the mold by making runs effective instead of quantitative. The innovative Running app doesn't just offer an attractive unusual design, but also a personalized training plan based on high-intensity interval training. A total of 12 different interval workouts were developed by world-class running experts and – according to Freeletics tradition – are named after Egyptian gods. The various interval distances maximize calorie burn and lead to increased performance as well as impressive speed gains. All interval workouts can be done with friends or in a group for added motivation. Freeletics Running also includes long distance runs to improve endurance.

DESIGNED FOR RESULTS

At the heart of the Freeletics Running app is the digital training Coach, which creates training plans customized to user needs and goals. The intensity of the training plans draws from the user's personal fitness level and running experience, which makes Freeletics Running perfect for both beginners and experienced runners. When choosing a training goal, there are four options: lose weight, increase speed, increase endurance or improve general fitness. Week by week, the Coach guides the user through the intervals, giving cues on when to speed up or slow down.

FEATURES THAT MATTER

Training with Freeletics Running isn't just about recording runs; it's about improving fitness, confidence and mental strength. The Running app only contains features that matter, such as intuitive audio and vibration notifications that inform the users which stretch of the interval they just completed, when to take a break and how much time is left until the next interval. This means the user can focus on running instead of constantly looking at their phone. Less counting, less distractions, more results.

FREELETICS GYM

Freeletics Gym is the first digital and fully personalized barbell training system. Developed by professional athletes and sport scientists, Freeletics Gym is suitable for sport buffs and beginners alike. No machines or gimmicks. Just the simplicity of a barbell and all the highly effective movements it commands.

GYM TRAINING REDEFINED

Whether the user wants to build strength, gain muscle, improve stamina, lose excess fat or improve general fitness, the Gym Coach makes it possible with tailored training programs. After each workout, the user gets a chance to give the Coach feedback. This feedback is in turn analyzed to optimize future training sessions. The Coach learns from the user and provides the best possible training experience for the best possible results.

Workouts weave classic functional strength training with high intensity training and can optionally be combined with rowing. 37 different workouts guarantee full body results and enough variety to provide a challenge. Conditioning workouts are named after Nordic Gods and are far removed from the old, ineffective gym routine.

THE ART OF LIFTING

Form is everything. Properly executed weight training not only reduces the risk of injury but also increases performance in the long run. The Freeletics Gym Coach carefully guides users into proper form with a movement learning system and detailed how-to videos. The more complex movements are intelligently assigned by the Coach when the user's experience level rises. Freeletics Gym isn't about blindly lifting heavier weights; it’s about lifting smarter for better results.

FORGED BY SCIENCE

Built by sport scientists and real athletes, Freeletics Gym is totally free from dysfunctional exercises and misleading “bro-science.” All of its components were created by professionals to functionally help you reach your goals.

FREELETICS NUTRITION

Alongside regular exercise, nutrition plays a vital role in leading a healthy, fulfilled life. This is why Freeletics added Nutrition to its portfolio – a 100% individualized, goal-oriented Nutrition Coach for clean eating.

CLEAN EATING 2.0

Freeletics Nutrition was developed by experienced nutritionists with a focus on sustainable results, based on the principle of clean eating. For this purpose, each user's individual goals are addressed, whether they want to lose a few pounds, build muscle or simply live a healthier life. The state-of-the-art Coach algorithm takes important parameters such as food preferences, daily activity levels, physical characteristics and eating habits into account in order to create truly individualized weekly meal plans. Caloric intake, meal numbers and macronutrients are all tailored to the user’s unique parameters. This takes out all the guesswork, recipe hunting and calorie counting. The Coach additionally gives users regular, helpful tips to help them adapt to the clean eating lifestyle.

NO CALORIE COUNTING

Freeletics Nutrition is not a diet, but rather an instrument to help people develop a sustainable clean eating lifestyle – whether vegetarian, pescatarian or suffer from food intolerances. Diets are in fact often nutritionally unbalanced and focused on caloric reduction. Calories count, but they should not be the primary focus of dietary habits. Natural, whole, unprocessed foods masterfully assembled in easy to prepare recipes form the foundation of Freeletics Nutrition. The aim was to make cooking fit into even the most stressful schedules and lean budgets. Freeletics Nutrition celebrates a multitude of tastes and flavors, all the while helping users reach their goals.

A NUTRITIONIST IN YOUR POCKET

The Freeletics Nutrition app is nothing short of a nutritionist in your pocket. It creates meal plans, gives personalized advice and even healthy eating-out alternatives. Users can even indicate that they completed a training session, which automatically recalibrates their meal plans. The nutrition Coach also learns from the user and adapts its suggestions over time, following feedback and weight developments. And all of this 24 hours a day, 365 days a year for the same price as one single consultation with a nutritionist.

FREELETICS WEAR

A lifestyle you can wear. The young athleisure brand Freeletics Wear is not just about a trendy look; it is athletically tailored with functional fabrics that support the Free Athlete lifestyle. The Urban Grounds collection is a fashion statement with a purpose. Whether a hoodie, sweatshirt, t-shirt or pair of shorts, all garments in this collection are designed for the utmost comfort without sacrificing style. All Freeletics Wear items are designed in-house. The emblazoned hexagon they adorn is a testament to the Free Athlete lifestyle and desire to become one's best self.

PERFORMANCE UNLEASHED

April 2016 saw the launch of MAX. PRFRMNCE, the first performance collection from Freeletics Wear. The garments for men and women include ergonomically cut tights and shorts, functional long sleeves and tank tops. For women, the comfortable sports bra fits like a second skin and offers the additional support needed when working out. Pull-up blisters are a thing of the past with the grain leather training gloves. Each piece was designed in-house with top of the line technical fabrics to help Free Athletes reach the highest level of performance. Whether it’s burpees, barbells or sprints, MAX. PRFRMNCE is built to endure the even the most intense workouts.

QUALITY LIVES HERE

Freeletics Wear items are manufactured with the highest standards of quality. From fabric to design, Freeletics Wear blends an eclectic style with a functional spirit. The aim is not to command a premium, but to liberate the Free Athlete in their day to day activities and training sessions. Quality can be found on a technical level in the Dry/Tex fabric which regulates moisture and the Lightweight or AerFlow fabrics which improve movement comfort. Attention is poured into every detail, from flat seams to prevent chafing to compression that improves performance. All Freeletics Wear apparel and gear can be bought online and is quickly delivered to the EU, USA, Norway and Switzerland.

Freeletics GmbHLothstrasse 580335 Munichpress@freeletics.compress.freeletics.com