factory management
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Factory Management
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Overview
Introduction Different Ways of Studying FM
Wrap-Up: What World-Class Producers Do
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Introduction
Factory management is the management of anorganizations productive resources or its production
system.
A production system takes inputs and converts them
into outputs.
The conversion process is the predominant activity of
a production system.
The primary concern of an operations manager is theactivities of the conversion process.
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Organizational Model
Marketing
MISEngineering
HRM
QA
Accounting
Sales
Finance
FM
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Scientific Management
Frederick Taylor is known as the father of scientificmanagement. His shop system employed these steps:
Each workers skill, strength, and learning ability
were determined.
Stopwatch studies were conducted to precisely set
standard output per worker on each task.
Material specifications, work methods, and routing
sequences were used to organize the shop. Supervisors were carefully selected and trained.
Incentive pay systems were initiated.
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Scientific Management
In the 1920s, Ford Motor Companys operationembodied the key elements of scientific management:
standardized product designs
mass production
low manufacturing costs
mechanized assembly lines
specialization of labor
interchangeable parts
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Human Relations and Behavioralism
In the 1927-1932 period, researchers in theHawthorne Studies realized that human factors were
affecting production.
Researchers and managers alike were recognizing
that psychological and sociological factors affected
production.
From the work of behavioralists came a gradual
change in the way managers thought about andtreated workers.
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Operations Research
During World War II, enormous quantities ofresources (personnel, supplies, equipment, ) had to
be deployed.
Military operations research (OR) teams were formed
to deal with the complexity of the deployment.
After the war, operations researchers found their way
back to universities, industry, government, and
consulting firms. OR helps operations managers make decisions when
problems are complex and wrong decisions are
costly.
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The Service Revolution
The creation of services organizations acceleratedsharply after World War II.
Today, more than two-thirds of the US workforce is
employed in services.
About two-thirds of the US GDP is from services.
There is a huge trade surplus in services.
Investment per office worker now exceeds the
investment per factory worker.
Thus there is a growing need for service operations
management.
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The Computer Revolution
Explosive growth of computer and communicationtechnologies
Easy access to information and the availability of
more information
Advances in software applications such as Enterprise
Resource Planning (ERP) software
Widespread use of email
More and more firms becoming involved in E-Business using the Internet
Result: faster, better decisions over greater distances
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Today's Factors Affecting FM
Global Competition Quality, Customer Service, and Cost Challenges
Rapid Expansion of Advanced Technologies
Continued Growth of the Service Sector Scarcity of Operations Resources
Social-Responsibility Issues
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Studying Factory Management Operations as a System Decision Making in FM
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Operations as a System
Inputs Outputs
Conversion
Subsystem
Production System
Control
Subsystem
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Inputs of an Operations System
External Legal, Economic, Social, Technological
Market
Competition, Customer Desires, Product Info. Primary Resources
Materials, Personnel, Capital, Utilities
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Conversion Subsystem
Physical (Manufacturing) Locational Services (Transportation)
Exchange Services (Retailing)
Storage Services (Warehousing) Other Private Services (Insurance)
Government Services (Federal)
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Outputs of an Operations System
Direct Products
Services
Indirect Waste
Pollution
Technological Advances
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Production as an Organization Function
US companies cannot compete with marketing,finance, accounting, and engineering alone.
We focus on FM as we think of global
competitiveness, because that is where the vast
majority of a firms workers, capital assets, and
expenses reside.
To succeed, a firm must have a strong operations
function teaming with the other organizationfunctions.
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Decision Making in FM
Strategic Decisions Operating Decisions
Control Decisions
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Strategic Decisions These decisions are of strategic importance and have
long-term significance for the organization.
Examples include deciding:
the design for a new products production process
where to locate a new factory
whether to launch a new-product development plan
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Operating Decisions
These decisions are necessary if the ongoingproduction of goods and services is to satisfy market
demands and provide profits.
Examples include deciding:
how much finished-goods inventory to carry
the amount of overtime to use next week
the details for purchasing raw material next month
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Control Decisions These decisions concern the day-to-day activities of
workers, quality of products and services, production
and overhead costs, and machine maintenance.
Examples include deciding:
labor cost standards for a new product
frequency of preventive maintenance
new quality control acceptance criteria
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What Controls the Operations System?
Information about the outputs, the conversions, andthe inputs is fed back to management.
This information is matched with managements
expectations
When there is a difference, management must take
corrective action to maintain control of the system
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Wrap-Up: World Class Practice
FM important in any organization Global competition forces rapid evolution of OM
Decision based framework focus of course
Strategic, Operating, and Control
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Supply Chain Management - Introduction
Supplier
Supplier
Supplier
Storage} Mfg. Dist. Retailer CustomerStorage
Supplier
Supplier
Storage} Service Customer
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Product design Should products be redesigned to reduce logistics costs?
Should products be redesigned to reduce lead times?
Would delayed differentiation be helpful?
Information technology and decision-support systems What data should be shared (transferred)
How should the data be analyzed and used?
What infrastructure is needed between supply chain
members?
Should e-commerce play a role?
?
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Customer value How is customer value created by the supply
chain?
What determines customer value? How do we
measure it?
How is information technology used to enhance
customer value in the supply chain?
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Creating an effective supply chain Develop strategic objectives and tactics
Integrate and coordinate activities in the internal
portion of the supply chain
Coordinate activities with suppliers and customers
Coordinate planning and execution across the
supply chain
Consider forming strategic partnerships
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Shop Floor Control
Even a journey of one thousand li begins with a single
step.
Lao Tze
It is a melancholy thing to see how zeal for a good thing
abates when the novelty is over, and when there is no
pecuniary reward attending the service.
Earl of Egmont
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What is Shop Floor Control?
Definition: Shop Floor Control (SFC) is the processby which decisions directly affecting the flow ofmaterial through the factory are made.
Functions:
WIP
Tracking
Throughput
Tracking
Status
Monitoring
Work
Forecasting
Capacity
Feedback
Quality
Control
Material Flow
Control
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Planning for SFC
Gross Capacity Control: Match line to demand via:
Varying staffing (no. shifts or no.
workers/shift)
Varying length of work week (or work day)
Using outside vendors to augment capacity Bottleneck Planning:
Bottlenecks can be designed
Cost of capacity is key Stable bottlenecks are easier to manage
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Span of Control: Physically or logically decompose system
Span of labor management (10 subordinates)
Span of process management (related technology?)
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Discovering the Hidden Factory
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Plant capacity can be increased by putting the hiddenfactory to work. The hidden factory is all the
production capacity lost due to the unnecessary waste
of operating time and production rate. It can total to
more than half of the plant and equipment capacity inthose organisations that are not aware of their time
and production wastes.
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To find the size of the hiddenfactory it is necessaryto measure actual performance against the maximum
rated potential of the operation. The difference
between the two - maximum possible and actual
achievementis the size of the hiddenfactory.
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As the plant uptime is increased more production ismade in the same time for the same cost. This drives
the unit cost down, the return on assets goes up, the
profit also goes up, and because customers get their
orders sooner, their satisfaction also rises.
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STORE MANAGEMENT
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Managing the Store
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Nordstrom for Store Managers
This is your business. Do your own thing.
Dont listen to us in Seattle, listen to your
customers. We give you permission to take
care of your customers.
James Nordstrom, the CEO of Nordstroms
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Responsibilites of Store ManagersUndertaken by Store Managers
Managing Store Employees
Recruiting & selecting
Socializing & training
Motivating
Evaluating & providing constructive feedback
Rewarding & compensating
Controlling Costs
Increasing labor and productivity
Reducing maintenance & energy costs
Reducing inventory lossesManaging Merchandise
Displaying merchandise & maintaining visual standards
Working with buyersSuggesting new merchandise
Buying merchandise
Planning & managing special events
Marking down merchandiseProviding Customer Service
$
John
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Steps in the Employee ManagementProcess
1. Recruit & select
employees
2. Socialize & train
new employees
3. Motivate & manage
employees to
achieve store
performance goals
4. Evaluate employee
performance &
provide feedback
5. Compensate &
reward employees
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Recruiting and Selecting Employees
Job analysis
Job description
Locating prospects
Screening applicants
- Application form, references, testing
Selecting applicants
- Interviewing candidates
S
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Socializing and Training Employees
Orientation program
Training
- Where, when, what
M i i d M i E l
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Motivating and Managing Employees
Leadership
- Task and group maintenance management
- Participate and authoritarian
Motivation
- Setting goals
- Maintaining morale
E l i d P idi F db k
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Evaluating and Providing Feedback toEmployees
Evaluation
- Who, when, how often?
Feedback
- Performance outcome vs. process
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Factors Used to Evaluate SalesAssociates at The Gap
25% Operations 50%
Sales/Customer
Relations25% Compliance
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Common Evaluation Errors
Ratings unduly negative
Rating unduly positive
Using the same rating on all aspects of the evaluation
Placing too much weight on recent events rather than
evaluating performance over the entire period
Having the evaluation of a salesperson unduly
influenced by the evaluation of other salespeople
Making errors in identifying causes of the salespersons
performance
C ti d R di
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Compensating and RewardingEmployees
Extrinsic vs. intrinsic rewards
Compensation
- Type
Straight salary Straight commission
Salary plus commission
Quota bonus (Setting quotas)
- Individual vs. group incentives
Ad t d Di d t f
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Advantages and Disadvantages ofStraight Salary
Straight Salary Incentive Compensation
Offers flexibility in assigning employees Has high motivating potential
to activities
Builds stronger employee commitment Has more variable cost
Is easy for employees to understand Relates compensation to productivity
Is easy to administer
Allows for better performance of
non-selling activities such as customer
service
C t lli C t
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Controlling Costs
Labor scheduling
Store maintenance
Energy maintenance
Reducing inventory loss
Sources of Inventory Shrinkage
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Sources of Inventory Shrinkage
Employee theft (38%)
Shoplifting (36%)
Mistakes and inaccurate records (19%)
Vendor errors (6%)
Preventing Shoplifting
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Preventing Shoplifting
Store design
Employee training
Good customer service
- Security measures
- TV cameras
- Prosecution
Reducing Employee Theft
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Reducing Employee Theft
Trusting, supportive work atmosphere
Employee screening
- Honesty, drug testing
Security personnel - mystery shoppers
Policies and procedures
Employee theft is an HR problem.
Closing the Knowledge GAP
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Closing the Knowledge GAP
Customer research
More interactions between managers
and customers
Better communications between
managers and service providers
Closing the Standards GAP
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Closing the Standards GAP
High quality service commitment
Innovative solutions
Define the role of service providers
Set service goals
Measure service performance
Closing the Delivery GAP
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Closing the Delivery GAP
Information and training
Internal communications
Reduce conflicts
Empower employees
Providing incentives
Closing the Communications GAP
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Closing the Communications GAP
Realistic commitments
Managing customer expectations
Service Recovery
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Service Recovery
Listen to the customer
Provide a fair solution
Resolve problem quickly
- Reduce number of contacts
- Give clear instructions
- Avoid jargon
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Retail Selling
Steps in the Selling & Buying Process
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Steps in the Selling & Buying Process
1. Approaching the customers
2. Collecting Information
3. Presenting & demonstrating merchandise &overcoming reservations
4. Making the sale
5. Building future sales
Steps in the Selling & Buying process
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Steps in the Selling & Buying process
1. Problem recognition
2. Information search
3. Alternative evaluation
4. Alternative choice
5. Postpurchase evaluation
Selling Benefits Not Features
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Selling Benefits, Not Features
PRESENTATION EMPHASIZING FEATURES
This chinawear has a hard glaze that is applied after the pattern
is on the cups and plates. The handles are molded into the cup
before it is fired. All the china is fired at 2600 F.
PRESENTATION EMPHASIZING BENEFITS
This chinawear will last a long time. It is stronger than most
chinawear because it is fired at 2600 F. To prevent the cuphandles from breaking off, they are molded into the cup body
before it is fired. The pattern will also last a long time. It wont
fade because a hard leadless glaze is applied over the pattern.
Types of Reservations
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Types of Reservations
TimingI havent made
up my mind.
Salesperson
I dont like him.
Store
I dont know
about this stores
return policy.
MerchandiseI dont think this
is made well.
Price
This is too expensive.
Location
I cant find it.
Building Relationships With a Customer
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Building Relationships With a Customer
11-10-97
Dear Ms. Marker,
It was a pleasure meeting you and assisting you with your
sunglasses from our accessories dept. at our Neimans Northpart
store. Looking forward to seeing you again soon, and please do not
hesitate to call for any assistance.
Sincerely,
Diana Carreon
NeimanMarcus
Diana Carreon
SALES. FASHION . ACCESSORIES
400 NORTHPARK CENTERDALLAS, TX 75225
(214)363-8311
Ext. 2127Res. 327-2258
Patterns of Nonverbal Communication
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Patterns of Nonverbal Communication
INTERPRETATION BODY ANGLE FACE ARMS HANDS
Power,
dominance,
superiority
Exaggerated
leaning over.
Piercing
eye
contact.
Hands on
hips.
Hands
behind neck
or back.
Steepling
(fingertips
touching).
INTERPRETATION BODY ANGLE FACE ARMS HANDS
Nervousness,
submission,
apprehension
Fidgeting or
shifting from
side to side.
Head
down.
Minimumeye
contact.
Constant
blinking.
Hands to
face, hair.
Rubbingback of
neck.
Wringing
hands.
Fingersclasped.
Source: Barton Weitz, Stephen Castleberry, and John Tanner, Selling: Building Parternships,3rd ed. (Burr Ridge, IL: Irwin/McGraw-Hill, 1998).
Patterns of Nonverbal Communication
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Patterns of Nonverbal Communication
INTERPRETATION BODY ANGLE FACE ARMS HANDS
Disagreement,
anger,
skepticism
Turning body
away.
Negative
shake of head,
frown. Lips
pursing. Eyes
squinting.
Chinthrusting out.
Arms
crossed.
Finger
under
collar.
Fist. Finger
pointing.
Hands
gripping
edge of
display.
INTERPRETATION BODY ANGLE FACE ARMS HANDS
Boredom,
distinterest
Slouching
against
display.
Lack of eye
contact.
Looking atdoor, at
watch, out
window.
Blank stare.
Playing with
object on
display case.Drumming
on display
case..
Source: Barton Weitz, Stephen Castleberry, and John Tanner, Selling: Building Parternships,3rd ed. (Burr Ridge, IL: Irwin/McGraw-Hill, 1998).
Points to Consider in Handling Objective
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Points to Consider in Handling Objective
Anticipate objections
Create opportunities from objectives
Maintain a positive attitude
Understand customer objections
Sources of Objections
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Sources of Objections
The customer may be objecting
due to lack of information
The customer may be setting acondition
The objection may be genuine
Indicators of Assertiveness
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Indicators of Assertiveness
Less Assertive More AssertiveAsk oriented Tell oriented
Go-along attitude Take-charge attitude
Cooperative Competitive
Supportive Directive
Risk avoider Risk takerMakes decisions slowly Makes decisions quickly
Lets others take initiative Takes initiative
Leans backward Leans forward
Indirect eye contact Direct eye contact
Speaks slowly, softly Speaks quickly, intensivelyMoves deliberately Moves rapidly
Makes few statements Makes many statements
Expresses moderate opinions Expresses strong opinions
Indicators of Responsiveness
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Indicators of Responsiveness
Less Responsive More ResponsiveControls emotions Shows emotions
Cool, independent Warm, approachable
Task oreinted People oriented
Use facts Uses opinions
Serious PlayfulImpersonal, businesslike Personable, friendly
Moves rigidly Moves freely
Limited use of gestures Gestures frequently
Formal dress Informal dress
Disciplined about time Undisciplined about timeControlled facial expressions Animated facial expressions
Monotone voice Many vocal inflections
The Social Style Matrix
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The Social Style Matrix
Low
Assertive
High
Assertive
Low Responsiveness
High Responsiveness
2
1
D C B A
1
2
3
4D C B A
4
3
Cues to Identify the Social Styles of
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Cues to Identify the Social Styles ofCustomers
Analyticals
Technical background
Achievement awards on
wall
Office is work-oriented,showing a lot of activity
Conservative dress
Like individual leisure
activities, such as reading,individual sports
DriversTechnical background
Achievement awards on
wall
No posters or slogans on
office walls
Calendar prominently
displayed
Desk placed so contact with
people is across desk
Conservative dress
Like group activities, such
as politics, team sports
Cues to Identify the Social Styles of
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Cues to Identify the Social Styles ofCustomers
Amiables
Liberal arts background
Office has friendly, open
atmosphere
Pictures of family displayedPersonal mementos on wall
Desk placed for open
contact with people
Casual or flamboyant dress
Like individual leisure
activities, such as reading,
individual sports
ExpressivesLiberal arts background
Motivational slogan on wall
Office has friendly, open
atmosphere
Cluttered, unorganized
desk
Desk placed for open
contact with people
Casual or flamboyant dress
Like group activities, such
as politics, team sports
Versatile and Non-Versatile Behavior
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Versatile and Non Versatile Behavior
Less Versatile
Limited adaptability to
others needs
Specialist
Well-defined interests
Firm of principle
Predictable
Single-minded
More VersatileAble to adapt to others
needs
Generalist
Broad interests
Negotiates issues
Unpredictable
Looks at many sides of
issue
Techniques to Alter Sales Behaviors
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Techniques to Alter Sales Behaviors
Reducing Assertiveness
Ask for customers opinion
Acknowledge merits of
customers viewpoint
Listen without interruption
Be more deliberate dont rush
Let customer direct flow of
conversation
Reducing ResponsivenessBecome businesslike
Talk less
Restrain enthusiasm
Make decision based on
facts
Stop and think
Techniques to Alter Sales Behaviors
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Techniques to Alter Sales Behaviors
Increasing Assertiveness
Get to the point
Dont be vague or ambiguous
Volunteer information
Be willing to disagree
Take a stand
Initiate conversation
Reducing ResponsivenessVerbalize feelings
Express enthusiasm
Pay personal compliments
Spend time on relationships
rather than business
Socialize--engage in small talk
Use nonverbal communication
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