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    Factory Management

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    Overview

    Introduction Different Ways of Studying FM

    Wrap-Up: What World-Class Producers Do

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    Introduction

    Factory management is the management of anorganizations productive resources or its production

    system.

    A production system takes inputs and converts them

    into outputs.

    The conversion process is the predominant activity of

    a production system.

    The primary concern of an operations manager is theactivities of the conversion process.

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    Organizational Model

    Marketing

    MISEngineering

    HRM

    QA

    Accounting

    Sales

    Finance

    FM

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    Scientific Management

    Frederick Taylor is known as the father of scientificmanagement. His shop system employed these steps:

    Each workers skill, strength, and learning ability

    were determined.

    Stopwatch studies were conducted to precisely set

    standard output per worker on each task.

    Material specifications, work methods, and routing

    sequences were used to organize the shop. Supervisors were carefully selected and trained.

    Incentive pay systems were initiated.

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    Scientific Management

    In the 1920s, Ford Motor Companys operationembodied the key elements of scientific management:

    standardized product designs

    mass production

    low manufacturing costs

    mechanized assembly lines

    specialization of labor

    interchangeable parts

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    Human Relations and Behavioralism

    In the 1927-1932 period, researchers in theHawthorne Studies realized that human factors were

    affecting production.

    Researchers and managers alike were recognizing

    that psychological and sociological factors affected

    production.

    From the work of behavioralists came a gradual

    change in the way managers thought about andtreated workers.

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    Operations Research

    During World War II, enormous quantities ofresources (personnel, supplies, equipment, ) had to

    be deployed.

    Military operations research (OR) teams were formed

    to deal with the complexity of the deployment.

    After the war, operations researchers found their way

    back to universities, industry, government, and

    consulting firms. OR helps operations managers make decisions when

    problems are complex and wrong decisions are

    costly.

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    The Service Revolution

    The creation of services organizations acceleratedsharply after World War II.

    Today, more than two-thirds of the US workforce is

    employed in services.

    About two-thirds of the US GDP is from services.

    There is a huge trade surplus in services.

    Investment per office worker now exceeds the

    investment per factory worker.

    Thus there is a growing need for service operations

    management.

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    The Computer Revolution

    Explosive growth of computer and communicationtechnologies

    Easy access to information and the availability of

    more information

    Advances in software applications such as Enterprise

    Resource Planning (ERP) software

    Widespread use of email

    More and more firms becoming involved in E-Business using the Internet

    Result: faster, better decisions over greater distances

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    Today's Factors Affecting FM

    Global Competition Quality, Customer Service, and Cost Challenges

    Rapid Expansion of Advanced Technologies

    Continued Growth of the Service Sector Scarcity of Operations Resources

    Social-Responsibility Issues

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    Studying Factory Management Operations as a System Decision Making in FM

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    Operations as a System

    Inputs Outputs

    Conversion

    Subsystem

    Production System

    Control

    Subsystem

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    Inputs of an Operations System

    External Legal, Economic, Social, Technological

    Market

    Competition, Customer Desires, Product Info. Primary Resources

    Materials, Personnel, Capital, Utilities

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    Conversion Subsystem

    Physical (Manufacturing) Locational Services (Transportation)

    Exchange Services (Retailing)

    Storage Services (Warehousing) Other Private Services (Insurance)

    Government Services (Federal)

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    Outputs of an Operations System

    Direct Products

    Services

    Indirect Waste

    Pollution

    Technological Advances

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    Production as an Organization Function

    US companies cannot compete with marketing,finance, accounting, and engineering alone.

    We focus on FM as we think of global

    competitiveness, because that is where the vast

    majority of a firms workers, capital assets, and

    expenses reside.

    To succeed, a firm must have a strong operations

    function teaming with the other organizationfunctions.

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    Decision Making in FM

    Strategic Decisions Operating Decisions

    Control Decisions

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    Strategic Decisions These decisions are of strategic importance and have

    long-term significance for the organization.

    Examples include deciding:

    the design for a new products production process

    where to locate a new factory

    whether to launch a new-product development plan

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    Operating Decisions

    These decisions are necessary if the ongoingproduction of goods and services is to satisfy market

    demands and provide profits.

    Examples include deciding:

    how much finished-goods inventory to carry

    the amount of overtime to use next week

    the details for purchasing raw material next month

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    Control Decisions These decisions concern the day-to-day activities of

    workers, quality of products and services, production

    and overhead costs, and machine maintenance.

    Examples include deciding:

    labor cost standards for a new product

    frequency of preventive maintenance

    new quality control acceptance criteria

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    What Controls the Operations System?

    Information about the outputs, the conversions, andthe inputs is fed back to management.

    This information is matched with managements

    expectations

    When there is a difference, management must take

    corrective action to maintain control of the system

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    Wrap-Up: World Class Practice

    FM important in any organization Global competition forces rapid evolution of OM

    Decision based framework focus of course

    Strategic, Operating, and Control

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    Supply Chain Management - Introduction

    Supplier

    Supplier

    Supplier

    Storage} Mfg. Dist. Retailer CustomerStorage

    Supplier

    Supplier

    Storage} Service Customer

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    Product design Should products be redesigned to reduce logistics costs?

    Should products be redesigned to reduce lead times?

    Would delayed differentiation be helpful?

    Information technology and decision-support systems What data should be shared (transferred)

    How should the data be analyzed and used?

    What infrastructure is needed between supply chain

    members?

    Should e-commerce play a role?

    ?

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    Customer value How is customer value created by the supply

    chain?

    What determines customer value? How do we

    measure it?

    How is information technology used to enhance

    customer value in the supply chain?

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    Creating an effective supply chain Develop strategic objectives and tactics

    Integrate and coordinate activities in the internal

    portion of the supply chain

    Coordinate activities with suppliers and customers

    Coordinate planning and execution across the

    supply chain

    Consider forming strategic partnerships

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    Shop Floor Control

    Even a journey of one thousand li begins with a single

    step.

    Lao Tze

    It is a melancholy thing to see how zeal for a good thing

    abates when the novelty is over, and when there is no

    pecuniary reward attending the service.

    Earl of Egmont

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    What is Shop Floor Control?

    Definition: Shop Floor Control (SFC) is the processby which decisions directly affecting the flow ofmaterial through the factory are made.

    Functions:

    WIP

    Tracking

    Throughput

    Tracking

    Status

    Monitoring

    Work

    Forecasting

    Capacity

    Feedback

    Quality

    Control

    Material Flow

    Control

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    Planning for SFC

    Gross Capacity Control: Match line to demand via:

    Varying staffing (no. shifts or no.

    workers/shift)

    Varying length of work week (or work day)

    Using outside vendors to augment capacity Bottleneck Planning:

    Bottlenecks can be designed

    Cost of capacity is key Stable bottlenecks are easier to manage

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    Span of Control: Physically or logically decompose system

    Span of labor management (10 subordinates)

    Span of process management (related technology?)

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    Discovering the Hidden Factory

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    Plant capacity can be increased by putting the hiddenfactory to work. The hidden factory is all the

    production capacity lost due to the unnecessary waste

    of operating time and production rate. It can total to

    more than half of the plant and equipment capacity inthose organisations that are not aware of their time

    and production wastes.

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    To find the size of the hiddenfactory it is necessaryto measure actual performance against the maximum

    rated potential of the operation. The difference

    between the two - maximum possible and actual

    achievementis the size of the hiddenfactory.

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    As the plant uptime is increased more production ismade in the same time for the same cost. This drives

    the unit cost down, the return on assets goes up, the

    profit also goes up, and because customers get their

    orders sooner, their satisfaction also rises.

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    STORE MANAGEMENT

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    Managing the Store

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    Nordstrom for Store Managers

    This is your business. Do your own thing.

    Dont listen to us in Seattle, listen to your

    customers. We give you permission to take

    care of your customers.

    James Nordstrom, the CEO of Nordstroms

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    Responsibilites of Store ManagersUndertaken by Store Managers

    Managing Store Employees

    Recruiting & selecting

    Socializing & training

    Motivating

    Evaluating & providing constructive feedback

    Rewarding & compensating

    Controlling Costs

    Increasing labor and productivity

    Reducing maintenance & energy costs

    Reducing inventory lossesManaging Merchandise

    Displaying merchandise & maintaining visual standards

    Working with buyersSuggesting new merchandise

    Buying merchandise

    Planning & managing special events

    Marking down merchandiseProviding Customer Service

    $

    John

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    Steps in the Employee ManagementProcess

    1. Recruit & select

    employees

    2. Socialize & train

    new employees

    3. Motivate & manage

    employees to

    achieve store

    performance goals

    4. Evaluate employee

    performance &

    provide feedback

    5. Compensate &

    reward employees

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    Recruiting and Selecting Employees

    Job analysis

    Job description

    Locating prospects

    Screening applicants

    - Application form, references, testing

    Selecting applicants

    - Interviewing candidates

    S

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    Socializing and Training Employees

    Orientation program

    Training

    - Where, when, what

    M i i d M i E l

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    Motivating and Managing Employees

    Leadership

    - Task and group maintenance management

    - Participate and authoritarian

    Motivation

    - Setting goals

    - Maintaining morale

    E l i d P idi F db k

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    Evaluating and Providing Feedback toEmployees

    Evaluation

    - Who, when, how often?

    Feedback

    - Performance outcome vs. process

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    Factors Used to Evaluate SalesAssociates at The Gap

    25% Operations 50%

    Sales/Customer

    Relations25% Compliance

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    Common Evaluation Errors

    Ratings unduly negative

    Rating unduly positive

    Using the same rating on all aspects of the evaluation

    Placing too much weight on recent events rather than

    evaluating performance over the entire period

    Having the evaluation of a salesperson unduly

    influenced by the evaluation of other salespeople

    Making errors in identifying causes of the salespersons

    performance

    C ti d R di

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    Compensating and RewardingEmployees

    Extrinsic vs. intrinsic rewards

    Compensation

    - Type

    Straight salary Straight commission

    Salary plus commission

    Quota bonus (Setting quotas)

    - Individual vs. group incentives

    Ad t d Di d t f

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    Advantages and Disadvantages ofStraight Salary

    Straight Salary Incentive Compensation

    Offers flexibility in assigning employees Has high motivating potential

    to activities

    Builds stronger employee commitment Has more variable cost

    Is easy for employees to understand Relates compensation to productivity

    Is easy to administer

    Allows for better performance of

    non-selling activities such as customer

    service

    C t lli C t

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    Controlling Costs

    Labor scheduling

    Store maintenance

    Energy maintenance

    Reducing inventory loss

    Sources of Inventory Shrinkage

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    Sources of Inventory Shrinkage

    Employee theft (38%)

    Shoplifting (36%)

    Mistakes and inaccurate records (19%)

    Vendor errors (6%)

    Preventing Shoplifting

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    Preventing Shoplifting

    Store design

    Employee training

    Good customer service

    - Security measures

    - TV cameras

    - Prosecution

    Reducing Employee Theft

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    Reducing Employee Theft

    Trusting, supportive work atmosphere

    Employee screening

    - Honesty, drug testing

    Security personnel - mystery shoppers

    Policies and procedures

    Employee theft is an HR problem.

    Closing the Knowledge GAP

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    Closing the Knowledge GAP

    Customer research

    More interactions between managers

    and customers

    Better communications between

    managers and service providers

    Closing the Standards GAP

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    Closing the Standards GAP

    High quality service commitment

    Innovative solutions

    Define the role of service providers

    Set service goals

    Measure service performance

    Closing the Delivery GAP

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    Closing the Delivery GAP

    Information and training

    Internal communications

    Reduce conflicts

    Empower employees

    Providing incentives

    Closing the Communications GAP

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    Closing the Communications GAP

    Realistic commitments

    Managing customer expectations

    Service Recovery

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    Service Recovery

    Listen to the customer

    Provide a fair solution

    Resolve problem quickly

    - Reduce number of contacts

    - Give clear instructions

    - Avoid jargon

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    Retail Selling

    Steps in the Selling & Buying Process

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    Steps in the Selling & Buying Process

    1. Approaching the customers

    2. Collecting Information

    3. Presenting & demonstrating merchandise &overcoming reservations

    4. Making the sale

    5. Building future sales

    Steps in the Selling & Buying process

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    Steps in the Selling & Buying process

    1. Problem recognition

    2. Information search

    3. Alternative evaluation

    4. Alternative choice

    5. Postpurchase evaluation

    Selling Benefits Not Features

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    Selling Benefits, Not Features

    PRESENTATION EMPHASIZING FEATURES

    This chinawear has a hard glaze that is applied after the pattern

    is on the cups and plates. The handles are molded into the cup

    before it is fired. All the china is fired at 2600 F.

    PRESENTATION EMPHASIZING BENEFITS

    This chinawear will last a long time. It is stronger than most

    chinawear because it is fired at 2600 F. To prevent the cuphandles from breaking off, they are molded into the cup body

    before it is fired. The pattern will also last a long time. It wont

    fade because a hard leadless glaze is applied over the pattern.

    Types of Reservations

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    Types of Reservations

    TimingI havent made

    up my mind.

    Salesperson

    I dont like him.

    Store

    I dont know

    about this stores

    return policy.

    MerchandiseI dont think this

    is made well.

    Price

    This is too expensive.

    Location

    I cant find it.

    Building Relationships With a Customer

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    Building Relationships With a Customer

    11-10-97

    Dear Ms. Marker,

    It was a pleasure meeting you and assisting you with your

    sunglasses from our accessories dept. at our Neimans Northpart

    store. Looking forward to seeing you again soon, and please do not

    hesitate to call for any assistance.

    Sincerely,

    Diana Carreon

    NeimanMarcus

    Diana Carreon

    SALES. FASHION . ACCESSORIES

    400 NORTHPARK CENTERDALLAS, TX 75225

    (214)363-8311

    Ext. 2127Res. 327-2258

    Patterns of Nonverbal Communication

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    Patterns of Nonverbal Communication

    INTERPRETATION BODY ANGLE FACE ARMS HANDS

    Power,

    dominance,

    superiority

    Exaggerated

    leaning over.

    Piercing

    eye

    contact.

    Hands on

    hips.

    Hands

    behind neck

    or back.

    Steepling

    (fingertips

    touching).

    INTERPRETATION BODY ANGLE FACE ARMS HANDS

    Nervousness,

    submission,

    apprehension

    Fidgeting or

    shifting from

    side to side.

    Head

    down.

    Minimumeye

    contact.

    Constant

    blinking.

    Hands to

    face, hair.

    Rubbingback of

    neck.

    Wringing

    hands.

    Fingersclasped.

    Source: Barton Weitz, Stephen Castleberry, and John Tanner, Selling: Building Parternships,3rd ed. (Burr Ridge, IL: Irwin/McGraw-Hill, 1998).

    Patterns of Nonverbal Communication

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    Patterns of Nonverbal Communication

    INTERPRETATION BODY ANGLE FACE ARMS HANDS

    Disagreement,

    anger,

    skepticism

    Turning body

    away.

    Negative

    shake of head,

    frown. Lips

    pursing. Eyes

    squinting.

    Chinthrusting out.

    Arms

    crossed.

    Finger

    under

    collar.

    Fist. Finger

    pointing.

    Hands

    gripping

    edge of

    display.

    INTERPRETATION BODY ANGLE FACE ARMS HANDS

    Boredom,

    distinterest

    Slouching

    against

    display.

    Lack of eye

    contact.

    Looking atdoor, at

    watch, out

    window.

    Blank stare.

    Playing with

    object on

    display case.Drumming

    on display

    case..

    Source: Barton Weitz, Stephen Castleberry, and John Tanner, Selling: Building Parternships,3rd ed. (Burr Ridge, IL: Irwin/McGraw-Hill, 1998).

    Points to Consider in Handling Objective

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    Points to Consider in Handling Objective

    Anticipate objections

    Create opportunities from objectives

    Maintain a positive attitude

    Understand customer objections

    Sources of Objections

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    Sources of Objections

    The customer may be objecting

    due to lack of information

    The customer may be setting acondition

    The objection may be genuine

    Indicators of Assertiveness

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    Indicators of Assertiveness

    Less Assertive More AssertiveAsk oriented Tell oriented

    Go-along attitude Take-charge attitude

    Cooperative Competitive

    Supportive Directive

    Risk avoider Risk takerMakes decisions slowly Makes decisions quickly

    Lets others take initiative Takes initiative

    Leans backward Leans forward

    Indirect eye contact Direct eye contact

    Speaks slowly, softly Speaks quickly, intensivelyMoves deliberately Moves rapidly

    Makes few statements Makes many statements

    Expresses moderate opinions Expresses strong opinions

    Indicators of Responsiveness

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    Indicators of Responsiveness

    Less Responsive More ResponsiveControls emotions Shows emotions

    Cool, independent Warm, approachable

    Task oreinted People oriented

    Use facts Uses opinions

    Serious PlayfulImpersonal, businesslike Personable, friendly

    Moves rigidly Moves freely

    Limited use of gestures Gestures frequently

    Formal dress Informal dress

    Disciplined about time Undisciplined about timeControlled facial expressions Animated facial expressions

    Monotone voice Many vocal inflections

    The Social Style Matrix

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    The Social Style Matrix

    Low

    Assertive

    High

    Assertive

    Low Responsiveness

    High Responsiveness

    2

    1

    D C B A

    1

    2

    3

    4D C B A

    4

    3

    Cues to Identify the Social Styles of

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    Cues to Identify the Social Styles ofCustomers

    Analyticals

    Technical background

    Achievement awards on

    wall

    Office is work-oriented,showing a lot of activity

    Conservative dress

    Like individual leisure

    activities, such as reading,individual sports

    DriversTechnical background

    Achievement awards on

    wall

    No posters or slogans on

    office walls

    Calendar prominently

    displayed

    Desk placed so contact with

    people is across desk

    Conservative dress

    Like group activities, such

    as politics, team sports

    Cues to Identify the Social Styles of

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    Cues to Identify the Social Styles ofCustomers

    Amiables

    Liberal arts background

    Office has friendly, open

    atmosphere

    Pictures of family displayedPersonal mementos on wall

    Desk placed for open

    contact with people

    Casual or flamboyant dress

    Like individual leisure

    activities, such as reading,

    individual sports

    ExpressivesLiberal arts background

    Motivational slogan on wall

    Office has friendly, open

    atmosphere

    Cluttered, unorganized

    desk

    Desk placed for open

    contact with people

    Casual or flamboyant dress

    Like group activities, such

    as politics, team sports

    Versatile and Non-Versatile Behavior

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    Versatile and Non Versatile Behavior

    Less Versatile

    Limited adaptability to

    others needs

    Specialist

    Well-defined interests

    Firm of principle

    Predictable

    Single-minded

    More VersatileAble to adapt to others

    needs

    Generalist

    Broad interests

    Negotiates issues

    Unpredictable

    Looks at many sides of

    issue

    Techniques to Alter Sales Behaviors

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    Techniques to Alter Sales Behaviors

    Reducing Assertiveness

    Ask for customers opinion

    Acknowledge merits of

    customers viewpoint

    Listen without interruption

    Be more deliberate dont rush

    Let customer direct flow of

    conversation

    Reducing ResponsivenessBecome businesslike

    Talk less

    Restrain enthusiasm

    Make decision based on

    facts

    Stop and think

    Techniques to Alter Sales Behaviors

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    Techniques to Alter Sales Behaviors

    Increasing Assertiveness

    Get to the point

    Dont be vague or ambiguous

    Volunteer information

    Be willing to disagree

    Take a stand

    Initiate conversation

    Reducing ResponsivenessVerbalize feelings

    Express enthusiasm

    Pay personal compliments

    Spend time on relationships

    rather than business

    Socialize--engage in small talk

    Use nonverbal communication

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