facilitating & managing knowledge sharing initiatives on crop biotechnology: 2010
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Facilitating & Managing Knowledge Sharing Initiatives on Crop Biotechnology: 2010 Mariechel J. Navarro Global Knowledge Center on Crop Biotechnology ISAAA Information Network Meeting Nanyang Executive Center, Singapore April 4-5, 2011. Global Knowledge Center on Crop Biotechnology (KC). - PowerPoint PPT PresentationTRANSCRIPT
Facilitating & Managing Knowledge Sharing Initiatives on Crop Biotechnology:
2010
Mariechel J. NavarroGlobal Knowledge Center on Crop Biotechnology
ISAAA Information Network MeetingNanyang Executive Center, Singapore
April 4-5, 2011
Global Knowledge Center on Crop Biotechnology (KC)
•ISAAA’s two-pronged objectives -knowledge sharing - technology transfer
•Make available to global community science-based, authoritative info on crop biotech through info sharing & exchange, networking, development of communication materials, and capacity building
ISAAA
Global Knowledge Center on Crop Biotechnology (KC)
Biotechnology Information Centers (BICs)
OTHER PARTNERS
STAKEHOLDERS Farmers Academicians/
scientists Policy/decision
makers Media practitioners Religious sector Global community Other partners
MESSAGES Technology Benefits and risks Regulatory process Others
CHANNELS Interperson
al Mediated
Awareness and understanding Consumer preferences Level of capacity Participation and decision
making
FEEDBACK
IMPACT Informed public
Science-based decision-making Technology acceptance
Increased capacity, equity, and empowerment
People: X Factor
Science Communication Network
Info Network Meetings: Global Sharing of Experiences
• Singapore, 2005 Beijing, 2010
ISAAA’s Global Information Network
26 Current nodes26 Current nodesFuture node
Knowledge and Experience Sharing
PhilippinesPhilippinesISAAA’s Global KCISAAA’s Global KCMalaysiaMalaysia
IndiaIndia
EgyptEgypt
KenyaKenya
ThailandThailand
MaliMali
PakistanPakistan
RussiaRussiaBulgariaBulgaria
Sri LankaSri Lanka
SpainSpain ItalyItalyUSAUSA
JapanJapan
Burkina FasoBurkina FasoCosta RicaCosta Rica
MexicoMexico
HondurasHonduras
BrazilBrazil
VietnamVietnamBangladeshBangladesh
South AfricaSouth Africa
IndonesiaIndonesiaPeruPeru
ChinaChina KoreaKorea
ISAAA Annual Global Status ReviewAs of December 2010
No. of articles: 1,6052008 – 1,516
No. of countries reached: 69 2008 - 70
No. of languages: 30 2008 – 47
Total impressions: 2.1 B 2008 - 1.4 B
Beijing, China (international launch) and country launches/media briefings in 19 countries
Monitored by Fleishman-Hillard & BICs
External Reviewer
“If KC wants to develop itself as an example of how science communication thrives in an arena that demands socially robust knowledge, it must substantially do more than information processing, packaging, and networking. It should be contributing new knowledge and analytical insights about the process of science communication”.
Contribution to Science Communication
Country Case Studies
Biotech Communication Series
Publications
ISAAA Website
50,000 visits/month
7 of top 10 from developed
countries
www.isaaa.org
Website/CBU Optimization
As of November 26, 2009
As of Aug 31, 2010
• Visits to site from search engine increased from 31.32% to 59.82%
•Access to CBU articles increased from 1467/mo to 76,375/mo
Top Downloads for 2010
Brief 39 Materials 247,496
Brief 35 Materials 116,985
Brief 37 Materials 111,280
Brief 34 Materials 95,646
Brief 32 Materials 84,208
Brief 41 Materials 71,739
Pocket Ks 66,167
Brief 40 Materials 47,602
CBU translations 43,800
Brief 38 Materials 13,986
Brief 36 Materials 11,685
• From a total to 804,189 downloads
Crop Biotech Update/Biofuels Supplement
510 issues; 12,240 articles
Go for Gold
ISAAA Crop Biotech Update Recipients(As of December 2010)
- Includes recipients of Crop Biotech Update translations in Arabic, Bahasa Indonesia, Bangla, Chinese, French, Italian, Japanese, Portuguese, Spanish, Thai and Vietnamese
- Does not include subscribers to other list serves that pick up articles from the Crop Biotech Update; estimated at 30,000
Multiplicity of Info
1,000 copies
2,000 copies
50,000 visits; 50,000 downloads
ISAAA Content Manager
Impressions Database
Journal Articles
Translated
Materials
Links from
other Websites
2.1 billion
Media Impressions
ISAAA ISAAA
PublicationsPublications
ISAAA Brief 41ISAAA Brief 41
Stakeholder Stories
ISAAA Brief 40
ISAAA Publications
Other Publications
Online Articles
Uploaded Videos
Profile and Feedback from Subscribers
• Profile: scientists (46%), faculty (26%), managers/administrators (12%), development workers, private sector representatives, and journalists
Feedback: it’s concise, informative; easy to read and digest; contains news from all over the world; has links to original source; timely; and provides quality summaries.
” “
It is impossible to read everything published on the subject as the material is too huge. Without CBU I’d be simply lost in the ocean of literature.
Translations of CBU articles are being picked up by non-English websites for third-party publications such as Mondoagricoltura (Italian).
CBU Cited as Reference
• Food Futures Now (ISIS Report 21/06/10) http://www.i-sis.org.uk/theGlobalFoodSecurityAct.php • Crop Breeding and Biotechnology by CP Malik, Chitra Wadhwani, Bhavneet Kaur
(http://books.google.com/books?id=eZ4-Or8nXnoC&pg=PA141&lpg=PA141&dq=%22Crop+Biotech+Update%22+references&source=bl&ots=-_edJErNBU&sig=l63bbl0yXbqk9p4LfuykwfW3vjE&hl=en&ei=n069TNu4A4uyvgOw1Jwe&sa=X&oi=book_result&ct=result&resnum=4&ved=0CCQQ6AEwAzgU#v=onepage&q=%22Crop%20Biotech%20Update%22%20references&f=false)
• Reshaping Indian Food and Agricultural Policy to Meet the Challenges and Opportunities of
Globalization by Per Pinstrup Andersen (References on p.15 http://www.eximbankindia.com/lecture2002.pdf)
• The Cost Benefits of Opposing Agricultural Biotechnology (New Biotechnology Journal; Citation:
Andrew Apel, The costly benefits of opposing agricultural biotechnology, New Biotechnology, In Press, Corrected Proof, Available online 22 May 2010, ISSN 1871-6784, DOI: 10.1016/j.nbt.2010.05.006.(http://www.sciencedirect.com/science/article/B8JG4-504JYNT-1/2/8a13cbba83c6a95c4d584e09eedd26ee)
• China Agricultural Update, a service by the Iowa Department of Economic Development office in China, p.14 (http://www.repiowachina.com/report/China%20Ag%20Newsletter%202010-08.pdf)
• The Role of Plant Pathology and Biotechnology in Food Security in Africa by James M. Onsando
and Florence Wambugu; Vol 3, Part 2, pp 77-86
Sites Linking to CBU
External Assistance
• Resource persons in Workshop on “Validation of the National Communications and Public Awareness Strategy and Plan of LAC-Biosafefty Project, Peru; Risk Communication Workshop in International Potato Center
• Brief 40, Bridging the Knowledge Divide, & Kenya document were references cited in Plan
Print Media Reportage of Agri-biotechin the Philippines: 2000-2009
New Research
Adoption & Uptake Pathways of Biotechnology Crops Among Farmers in Selected Provinces of Luzon
Objectives:1. Describe farmer-adopters of biotech crops2. Identify factors that farmers consider in adoption of biotech
crops3. Find out current level of adoption4. Analyze uptake pathways: information sources, influential
actors, trainings, people to whom knowledge/practices shared, support services accessed & received, intention & reasons for continuing adoption
5. Analyze relationship between socio-demographic characteristics & adoption level, uptake pathways; farmer-related characteristics
6. Enumerate other issues concerning adoption & uptake of biotech crops & recommended solutions
Contributions•Increasing interest in communicating biotechnology
•Increasing number of science communicators: multi-disciplinary teams
•Multiplicity of information (through republishing; translations; multi-sources)
•Wider coverage & availability of biotech info from low-info sources like Asia, Latin America, and Africa
•Probably “only” source of biotech info needed for decision-making
Global Cooperation & Commitment
Towards providing a positive environment that enables stakeholders to participate in the social process of debate and decision-making on crop biotech