Facebook vs. LinkedInA Social Recruitment Showdown

Presenters Today:

Takeaways

• Quick Stats• Demographics• Privacy• Tools– Personal profile– Company pages– Groups– Advertising– Search

Quick stats

Average minutes per visitor to social media sites in January

845,000,000 Global Facebook Users

155,892,160 U.S. Facebook Users

Facebook vs LinkedIn Demographics

Sources: self reported

150,000,000 Global LinkedIn Users

62,168,075 U.S. LinkedIn Users

Recruiting through Personal Profiles

Privacy

Recruiting through Personal Profiles

Recruiting with your Personal Profile:

Who wins the showdown?

Please vote in the “poll” box to the right.

Company Pages: Facebook

Company Pages: LinkedIn

Recruiting with Company Pages:

Who wins the showdown?

Please vote in the “poll” box to the right.

Facebook Groups

LinkedIn Groups

Poll: Who wins the showdown?

Please vote in the “poll” box to the right.

Advertising on LinkedIn

Advertising

Poll: Who wins the showdown?

Please vote in the “poll” box to the right.

Sourcing with LinkedIn

Post Jobs on your Facebook page

Jobs reposted through partners:

Candidates apply directly on Facebook or through your ATS.

Draw an audience to your jobs through targeted Facebook advertising

Engage your audience with Facebook Sponsored Stories

Build your Talent Community with a Facebook Cost/Like campaign

Summary

Why you should use Facebook:– Find Generation Y

– Free personal profile

– Company career pages engage talent community and provide a window into your corporate culture

– Higher volume of users

– No/low cost to start

Why you should use LinkedIn:– Find executives

– Free personal profile

– Free company page

– Free Groups

Both work for:– Active and passive recruiting

– Targeted ads

Thank You!

• Questions?

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