1. Facebook v. LinkedIn Showdown or No-Show? http://polkadotimpressions.com

2. Facebook LinkedIn 900 Million Users161 Million Users Verbal Vomiting? Virtual RolodexScary to Mature Professionals Cold to Younger ProfessionalsLots of Pictures.Not so muchParty AtmosphereOnline ResumeEveryoneWhite-collar old guys Business use for the under 50 Business use for the 40+ Money comes from AdsMoney from Pro Accounts-(Free to users) Selling Data to RecruitersSeems Messy to ProfessionalsSeems Confusing toNewcomers http://polkadotimpressions.com 3. Beyond the Assumptions.Facebook = Miniature Website LinkedIn=Data2 Questions http://polkadotimpressions.com 4. When it comes to Internet Marketing -Goals? Audience?Goals:Thought-Brandleadership? Awareness?Driving Networking?WebsiteTraffic? MarketMakingResearch?Money? http://polkadotimpressions.com 5. Brand AwarenessFacebookLinkedInBrand Awareness is about the emotional and visual connection toa companys core values and products. Facebook Images, Cover Photos, App Images Highly Visual; Easier to create Emotion LinkedInMore personal Business leader becomes the Brand*Note Its significantly harder to get Followers on a LinkedInCompany page because they are largely misunderstood!http://polkadotimpressions.com 6. Driving Traffic Facebook LinkedInBoth Facebook Business Pages and LinkedIn Company pagescan easily drive traffic to a website or landing page. BUT on LinkedIn, what usually happens is the URL is shared on the Company page, and then re-shared by the business owner.That makes it junky for those who do follow the Company! http://polkadotimpressions.com 7. Making Money The Big UNKNOWN Probably the biggest false assumption of social media.Facebook LinkedInhttp://polkadotimpressions.com 8. Market Research Facebook LinkedInSearch Feature? Facebook v LinkedIn(LI) Company Pages v Business OwnerAccessibility?Facebook Long Range Goals? http://polkadotimpressions.com 9. NetworkingFacebook LinkedIn LinkedIn Groups AnswersFacebook?Confusing?Too many? http://polkadotimpressions.com 10. Thought Leadership FacebookLinkedInShared Content, Resources, Tools, InformationThought Content BOTH!Blogging or Article writing!Engaging ContentMore interaction on Facebook!Party atmosphere We all talk about stuff at a party!Relationship Building!http://polkadotimpressions.com 11. 2 QuestionsWhere is Your Audience?Recruiter? CEO? Networking? RESOURCE Use = LinkedInB2C? Relationship Marketing? COMMUNITY Use = FacebookEither way Flesh out a FULL LinkedIn Profile! http://polkadotimpressions.com 12. Social Times June 7thTime Matters!Vidyarthi, Neil. "Whos Using Facebook, Twitter, Google , LinkedIn and Pinterest?." SocialTimes.com. Go-Gulf.com, 07 June 2012.Web. 9 Jun 2012. .http://polkadotimpressions.com 13. Profile PictureSummaryAt least 2 former positionsSkillsWebsite Link CUSTOMIZED!Blog Feed? Suggestions:Post 1-2 times per weekTry to engage in Group or Answers RSS Feed?Interact and Network at least 1/week LinkedIn Mustshttp://polkadotimpressions.com 14. Visually interesting Cover Photo Update oftenProfile picture check Feed for appearance!Customized App IconsWebsite LinkAll Social Media ProfilesEmail Opt-in?Welcome Page For Ads! Suggestions: Post 1-2 times per day out of sight, out of mind Test your audience Time of dayPost some off-topic content! Respond to ALL comments Pay attention! Interact and Network with other businesses daily Facebook Musts http://polkadotimpressions.com 15. Social Media Marketing & Management http://polkadotimpressions.com Camille RodriquezSocial Media Impressionist 281-762-1120