WELCOME TO FRANNY’SEasy to Implement Facebook Marketing Plan

WHY I AM I OFFERING THIS FREE WORKSHOP

• I Love To Train & Help People Out

• My Mission-Calling is to Help People Find & Manifest Their Purpose-Calling

• I Interested in Finding More Real Estate Clients

• I Want to Help Mary Lee Gilchrist & Dave Solomon With Their Business

• I Love Creative Budget Minded Marketing Strategies

• I Want to Share the Success I Have Had With My Urban Cool KC Facebook Page

WHY ARE YOU HERE?

• Turn to neighbor and discuss

• Write on Survey or Fill Out Online (preferable). http://bit.ly/fkincfbmarketingsurveyjune3

HOW I GOT HERE

WHAT YOU WILL LEARN TODAY

• How I Did It

• Amy Porterfield Profit Lab

• How To Set Up Page

• 3 Strategies to Build Fan Page

• 7 Step FB Marketing Strategy Introduction

• What’s Next?

SET UP FACEBOOK PAGE

• Link to Profile

• Pick Name Carefully

• About – Mission – Website

• Cover Page – Canva.com

• Insights

CREATE A PAGE

INSIGHTS

3 STRATEGIES TO BUILD FAN PAGE

1. Power of the Facebook Like Box

2. Email Subscribers to Fans

3. The Like Ad in Power Editor

THE LIKE BOX

• Google “Facebook Like Box Plugin”

• https://developers.facebook.com/docs/plugins/like-box-for-pages

LIKE BOX EXAMPLE

POWER OF THE LIKE BOX

• Still Stay on Website

• Attract Quality Fans

• People are now Googling you and Facebooking You – the more business you do the more your FB Fan Base Will Grow

THANK YOU PAGE

• 7 Step Strategy • Lead Magnet• Thank you page – insert Like Box• Leadpages.com

THANK YOU PAGE

Turn Your Email Subscribers Into Facebook Fans

EMAIL A QUESTION-POST ON FB

Boosts Engagement

Strong Chance They Will “Like”

Get Them Used To Posting on Facebook

Create a Post on FB With Question

SUBSCRIBER TO FAN TIPS

1. Ask question that is worth answering A. EmotionalB. InterestingC. Entertaining

2. Ask Only 1 Question – Not Too Complicated

3. Create Post on Page – Link to Post

4. Don’t Just Try Once – Make it a Habit

The Like Ad In The Power Editor

3 STRATEGIES TO BUILD FAN PAGE

1. Power of the Facebook Like Box

2. Email Subscribers to Fans

3. The Like Ad in Power Editor

PAY TO PLAY

1. Create Lead Magnet

• Free Give Away Examples• 30 Day Challenge• “Cheat Sheet”• Ebook• Chapter of a Book• Video Series• Quiz • Online Newsletters• Demo• Webinar• % Off, Trial Offer, Free Delivery

3 Essentials

1. Solve a problem by giving actionable steps

2. Make it so good that your fans would pay for it

3. Create something that is aligned with your offer-product

2. Set Up Lead Capture Page

Leadpages.com

3. Create a Gotta Have It FB Post & Turn Into

Ad

Like We Did with a “Like Ad” Dark Post using Power Editor

3 Copy Tips

1. Make It All About Them – Solve Their Problems

2. Be Extremely Specific & Actionable

3. Write as though you are writing to a good friend

Image Suggestions

1. Picmonkey.com

2. Canva.com

4. Only Show Ad to Your Perfect Customer

1. Turn your email list into a custom audience – ask Facebook to create a “Look Alike List”

2. Don’t have a list? Create a look alike Audience with your current fans & website traffic.

5. Only Pay For Leads When You Have a Genuine Interest in Your

Product

Watch Your InsightsA. From Fan to Lead: $.50 to $5.00B. From Non-Fan to Lead: $3.00 to $8.00

6. Always Know in Real Time If Your Ad is

Working

Conversion Tracking Tool by Facebook put Code on Thank You Page.

7. Create the “4 Must Emails”

1. Value Add – Let Me Give You a Tip2. The “Got Questions?” – Answer their typical

Questions3. The “Now is the Time” Email 4. Deliver the Give Away

What’s Next?

1. Facebook Marketing Weekly User Group2. Monthly Introductory Workshop3. Coaching With Franny4. Eat, Network, Talk With Mary Lee & Dave5. Fill Out Survey