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Facebook Marketing MetricsHow to Measure your ROI For Facebook

What to Track - Categories

Weekly or Monthly ROI Categories• # New FB Page Views You Received• # New Engagements / Comments• % Increase in Sales / Commissions• # New Links From Other Sites of

Value• Search Engine Page Rank• # New Opt Ins to Email List

What to Track- KPI’s

Weekly or Monthly Tracking StatsKey Performance Indicators (KPI’s)• # New Followers You Received• # Followers That Opted-Out • % Increase in Product / Service Reviews• % Increase in Sales / Commissions• % Reduction in Support Requests• # Customer Suggestions or Questions

Tools To Use

• Facebook Insights Dashboard• Google Analytic Reports• Your Klout Score (increase | decrease)

• Buffer App Stats• Bit.ly Stats For Shortened URL’s• Hootsuite Control Dashboard Reports• Facebook Ads Reports (if you’ve Run

Campaigns)

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