Impressions

Reach

Social Impressions

Frequency

Cost

Clicks (all)

Click-through Rate (CTR)

Cost per Click (CPC)

Cost per Mille (CPM)

Link Clicks

Engagement

People Taking Action

Relevancy

Focus on these 3

Focus 1. CPA

Focus 2. CTR

Under 2% CTR = Poor

~2% CTR = Average

Aim for x2-5 the avg!

Focus 3. Frequency

Frequency <5 = Safe

Frequency 5-10 = Ok

Frequency 10 = Danger

1. CPA 2. CTR

3. Frequency