facebook & linkedin demographics and strategy
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Facebook & LinkedIn Demographics and StrategyTRANSCRIPT
Michael Gray & Dale Dillon
520-548-1970
http://OnlineBizSmarts.com
BNI – Facebook & LinkedIn
Online Biz Smarts
Your time is valuable. Use it wisely! Live the 3 Cs of Social Media
Creative Consistent Calculated – Strategy & Monitor
Make it work for you NOT the opposite. It can level the business playing field if you have a
strategy. Know your target audience and where they spend
their time. Don’t build you house on someone else's(Facebook)
property.
Social Media Tips
Consistent Visual BrandingDefine a win. What is a conversion for your
company?It’s a marathon not a sprint. The tortoise
will always win at online marketing.Hire if you don’t have time or it is not
something your good at.Monitor, Track, Adjust
Social Media Tips
IE. Princeton Report - Facebook would lose 80% of its users by 2017
http://www.forbes.com/sites/forrester/2014/01/28/calm-down-facebook-isnt-dying/
Calm Down. Facebook Isn't Dying.
U.S.? 67% of Internet users in the U.S. are on Facebook. In European markets, penetration is even higher (82% in the U.K.).
In the U.S., 83% of 18 to 29-year-olds who use the Internet are on Facebook
45- to 54-year-old age bracket has seen 46% growth since year-end 2012.
1.3 BILLION PEOPLERead more: http://www.businessinsider.com/a-primer-on-facebook-demographics-2013-10#ixzz2rnM41dTw
22% of Internet Users24 % Men 19% Women27% of ages 30-49 24% of ages 50-6438% of People With Advanced Degrees38% of People Who Make 75K+ Per Year
LinkedIn Demographics
Optimize Your ProfileTell people what you do not your title
Checking out the CompetitionApplicant Background ChecksFind People and BusinessesLinkedIn Groups for new prospects and contacts
Create an industry groupOptimize Your Business Listing
http://help.linkedin.com/app/answers/detail/a_id/1561
LinkedIn Ideas & To do
Customize images with your company updates-January 21,2014
Now, when you share an update with a link, you can customize the image that appears by clicking on the icon in the right hand corner of the preview image. To learn more about this update, visit our Help Center
LinkedIn New
https://www.facebook.com/OnlineBizSmartshttps://plus.google.com/+Onlinebizsmartshttps://twitter.com/onlinebizsmartshttps://
www.youtube.com/user/SMARTGroupAZ
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