facebook demographics power point
DESCRIPTION
During this webinar, we will discuss the following:• General Facebook demographics (Age, Location, Education)• The Facebook Connect Platform• 1st and 2nd degree networks• Recruiting on Facebook• Sourcing from FacebookTRANSCRIPT
Recruiting on FacebookUnderstanding the Demographics
Presenter Today
Takeaways
• General Facebook Demographics– Age, Location, Education
• How Job Seekers are Using Facebook• 1st and 2nd Degree Networks• Tools available for Facebook
Recruitment
Which Social Network Do You Use for Recruiting?
Source: Jobvite Social Recruiting Survey 2011
Where do you Find Talent?
US Facebook Users by Age
Source: Facebook.com
13-1718-24
25-3435-54
55-64
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
50,000,000
16,133,640
38,183,260
36,454,580
45,023,720
19,299,660
US Membership by Education
College Grad In College In high school0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
50,000,000
45,735,340
5,760,1204,912,360
Top UniversitiesUniversity Number of College
Graduates on FacebookHarvard University 222,600
Princeton University 40,060
Yale University 52,260
Columbia University 121,880
Stanford University 102,660
University of Pennsylvania 103,860
California Institute of Technology 9,780
Massachusetts Institute of Technology 49,560
Dartmouth College 32,200
Duke University 77,780
Source: National University Rankings
Top US States on Facebook
Source: kenburbary.com, socialbakers
US State Total Users Penetration to Population
California 19,041,160 51.52%
Texas 11,042,400 44.56%
New York 10,131,660 51.85%
Florida 8,818,680 47.57%
Illinois 6,209,040 48.09%
Pennsylvania 5,811,600 46.11%
Ohio 5,457,740 47.28%
Michigan 5,035,100 50.50%
Georgia 4,792,700 48.76%
North Carolina 4,393,500 46.83%
Social Media ComparisonAge
Education
Income
Source: Alexa.com July 2011
Exponential Network
130 friends 16,900 second degree connections
Job Seekers Are on Facebook
How Job Seekers Use Social Media for Recruitment
Which social network led to finding your current/most recent job?
Tools to Recruit on Facebook
• Facebook Business pages• Facebook Career pages• Career Apps• Ads• Applicant Tracking Systems• Identified Employer Solutions
Post Jobs on your Facebook page
Candidates apply directly on Facebook or through your ATS.
Jobs reposted through partners:
Draw an audience to your jobs through targeted Facebook advertising
Engage your audience with Facebook Sponsored Stories
Build your Talent Community with a Facebook Cost/Like campaign
Thank You!
• Questions?
• Connect with us on Social Media to learn more about social recruitment
http://www.facebook.com/IDforEmployers
http://www.linkedin.com/company/identified
http://www.twitter.com/#!/IDforEmployers
http://plus.google.com/109095929518152577968/posts