Facebook for Realtors – the basics

Best Practices, Hints & How To’s

Marie Episale, REALTOR, ePRO

CENTURY 21 Crest Real Estate

How to Register and Join www.facebook.com Register

Full name, e-mail, password, birthday Register now.

How to Create & Use a Facebook Profile Your Profile

Top Left Corner of your screen Edit Basic Information

Interests, Hometown, State, etc Save your changes

Contact Information Mobile, Office, e-mail (can lock for only friends)

Personal Information Interests, favorite movies, books etc

The Account Page Allows you to change things within your

account Password, e-mail, security questions

The Privacy Page Located to the right of The Account Page Edit the settings on your Privacy Page

You can limit, block & change your settings at any time.

USING THE WALL Go to profile page – The Wall

You will see a “mini feed” A place to post things for your friends to see A place to see what your friends have posted You can delete what has been written

GROUPS On left of screen – under applications –

beneath photos – will show you groups Can browse or search other groups Can create a group

NETWORKS To the right of friends – Networks All information about networks you have

joined or want to join – can browse networks (schools, colleges, work places)

Click on join a network

FAN PAGES A page to represent your business Choose a title that most represents the

“mission” of your business- like keywords – they are picked up by google

Click on application – page manager – – click on pages – create page – choose category – input settings & description

Will look like your profile page Can add video, notes, updates

APPLICATIONS On profile page – left hand side Applications – click edit applications

Can edit, remove, browse for more Can get videos, movies, games, utilities Photos, slide shows

Log Out Button Use this if you are on a public network

How to Post Photographs To look at photos, go to profile page Photos that you have added or photos that

others have added are here Back on Profile page

Left hand side – photos On right hand side – click create a photo album

Be sure to “set” who you want to allow to see this album

Then upload photos

How to use Notes Notes allows you to share your writings with other friends Writing a note

Click on notes on left hand side of profile Write your own

Give it a title – fill out body of note – format when you are done (with html)

Upload Photo Choose file – choose photo – upload

Tagging People in note Click on tag people and tag your friends mentioned in note

Publish Your Note Importing a Blog

Go to original source of your blog – copy paste url – put in box – click start importing

Adjust Privacy setting on your note

Why should REALTORs use facebook?

Facebook is the internet’s biggest social network – with over 300,000,000 users

Today’s REALTORs realize they need to use facebook to connect with their clients as well as make new contacts.

Where to start Friend people you know – NOT complete

strangers. Facebook is a “social” network You can add friends as you go along – friends of

your friends and people you meet along the way. – but start with the people you know

Search for names, e-mail addresses, old classmates, work colleagues etc.

When you send a friend request, write something – don’t just send a blank friend request.

Should you friend other Realtors? Need to use your own judgment here If you treat it like “real life” socializing,

maybe you can “friend” other Realtors that you like and trust You may not want to expose your friend list to

other Realtors, especially if you use facebook to connect with your clients

Commenting Oh – So Important Whenever you comment on something it populates your

home feed and your friend’s see what you’ve commented on. As a REALTOR you should be commenting on smart articles

posted about your industry as well as local news and events. You should only comment if you have something smart to say.

Don’t be a “lurker”. Check on your friends often. Comment about their posts – they will appreciate it – It shows you care to take the time to read their posts. Human interaction and feedback.

SHARING Post Interesting things

A recipe, a good restaurant, a good wine you just tasted, a “tech tool” you have tried, a quote or words of inspiration

We live in a “social” world – today’s consumers like to know “who” they are working with – who are they? Will they like them?

Be yourself, but BE TASTEFUL. You should post often

so your profile page is refreshed with new things So “friends” remember who you are when they need your services.

Posting Listings Be careful here – should only be about 5% of your facebook

postings -