facebook for language schools - an introduction
TRANSCRIPT
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Facebookfor Language Schools
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Population: 1.15 BillionB
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It takes 125.26 seconds to pour the perfect pint of Guinness
Let’s call that 2 minutes(!)
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Links shared: 100,608
Photos tagged: 132,336
Event invites: 148,408
Wall posts: 158,728
Status updates: 165,114
Photos uploaded: 271,698
Likes: 765,722
Messages sent: 463,210
Friend requests: 197,208
Comments: 1,020,808
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U W DΣ = e e ex x
User Weight Decay
Edgerank
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Content“What stuff should I put on Facebook?”
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Engagement
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Engagement
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Promotion“How do I get people to like my stuff?”
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http://facebook.com/MySchoolName
Vanity URL
http://facebook.com/username
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Promoted Posts
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Advertising“How do I get more people to look at my stuff?”
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Spend time on your filters!
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Analytics“So, who has actually seen & liked my stuff?”
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Get to know your stats but spend
more time creating content that
your audience likes!
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Questions?Hopefully some easy ones I
can actually answer…