facebook don'ts at bend webcam

@w2scott

© Search Influence, LLC 2011

Facebook Don’ts

Bend WebCAM 2011 - Will Scott

@w2scott

@w2scott


Don’t Be That Guy

@w2scott


@w2scott


Will Scott

• Working Online since 1994• Promoting Sites since 2001• Online Yellow Pages Expert!• President / Owner,

SearchInfluence.com

Search Influence• Largest Online Marketing Firm on Gulf Coast• Nationally recognized in Local Search & Social

@w2scott


Facebook Don’ts

• Don’t be afraid of commitment

• Don’t be a broadcaster

• Don’t buy friends…the wrong way

• Don’t be rude

• Don’t let go of the reins…completely

• Don’t believe there’s no ROI

@w2scott


Don’t Be Afraid of Commitment

@w2scott


Don’t Be Afraid of Commitment

What’s up with that!?

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@w2scott


What is Commitment?

• Post on a regular basis

• Be consistent in your post, style and schedule

• Speak with one voice

• Connect

• Listen

• Respond

@w2scott


Don’t Be a Broadcaster

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@w2scott


Car 54?

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@w2scott


Thanks for The Example!

• Thanks to James Gentes of thesocialbusiness for the last example

@w2scott


If A Tree Falls In The Forest…

• Seek out complimentary Facebook Pages

• Engage, respond, converse

• Attract the right fans

• Leverage your internal assets

• Consider holistic befriending – a page can’t be my friend but it’s admins might

@w2scott


Don’t Buy Friends…The Wrong Way

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Are These Buyers?

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Building Initial Like Base

• Complementary Causes / Pages

• Get Creative

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Supplementing Current "Like"rs

• Do They Already Like You?• Friends & Friends of Friends

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Incentives

• Incentivizing the Like– Read The Facebook Terms of Service

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@w2scott


Outcomes

• Social Outcome– Growth in "Likes" can be exponential

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Business Outcome

• Once they like you, they're more likely to do what you ask.

©2011, aimClear®

@w2scott


How Do I Buy Friends

• Seek out PLU: People (who might) Like You

• Show them a message which resonates

• Show them you really are “like” them

• Make the ask

• Convert, convert, convert

@w2scott


Don’t Be Rude

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Plenty of Time to Respond

Opportunity?

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Great Interaction – Too bad there’s no response.And, it’s an illegal contest.

Great Interaction – Too bad there’s no response.And, it’s an illegal contest.

@w2scott


@w2scott


Being Nice

• 70% of consumers want you to respond

• Would you ignore the question in person?

• If you asked for a response, validate it

• Bait vanity!

• Engage influencers

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Don’t let go of the reins…completely

@w2scott


@w2scott


Ostriches Miss A Lot

• Listen

• Engage

• Respond

• Convert

• Don’t be afraid to take it offline

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Who’s Got Time for This?

@w2scott


Don’t believe there’s no Return on Investment

Measure It

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The Challenge of (none)

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The Challenge of (none):URL Shorteners

• TinyURL.com– http://tinyurl.com/ - the original

• bit.ly– http://bit.ly/

• budurl– http://budurl.com/

• Ow.ly– http://ow.ly/ - built into Hootsuite

@w2scott


Web Forms

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Web Forms – Input

Clear call to action Hidden fields trap:

Referrer data URL String for social

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Web Forms – Output

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CallsThe Holy Grail for Many Businesses:

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Calls - Output

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Let’s DiscussIt’s Your Turn

@w2scott


Thank You!

Will Scott• searchinfluence.com/blog

• [email protected]

• twitter.com/w2scott


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Business

broadcaster dont

rude dont

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facebook donts dont

wrong way dont

friends friends of friends

social business

afraid of commitment