everything pinterest - bend webcam
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@Matt_Siltala
Sparks Emotion
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Because Images Spark Emotion
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For Example
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Who Is Doing It Right?
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The first commerce platform for Pinterest
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Not Just For Women
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- Why?
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- A Few Case Studies
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Case Study 1: Rod Works
•Pinterest single-handedly forced Rod Works into launching a web store.
•Kudos to my good friend Janet Thaeler of Pinnablebusiness.com for sharing this story with me.
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•Rod Works is a Utah-based company with stores in Utah, Arizona, and Nevada.
•They sell “cute stuff”...ie. home decor.
•Until earlier this year, they did not sell online or use social media in any focused manner.
Case Study 1: Rod Works
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•Enter a blogger named Lindsay who wrote a blog post on October 31, 2011 showcasing a rod from Rod Works.
Case Study 1: Rod Works
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•The picture was pinned to Pinterest and then re-pinned over and over. Someone mentioned that the rod could be purchased at Rod Works. See http://pinterest.com/search/?q=picture+rod
•The problem was that Rod Works did not have an online store...yet
Case Study 1: Rod Works
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•Rod Works was literally bombarded by Pinterest users into opening their online store in February 2012.
“We got emails daily for months from Pinterest users, so we eventually opened up our online store in February. We quickly sold hundreds of the frame rods and now sell many other unique items daily.”
~Rod Works
Case Study 1: Rod Works
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•Goal - To come up with a strategy to establish PinnableBusiness.com as a Pinterest authority.
•Idea - To build a killer infographic that would display all of the best practices for making a website image perfect for pins.
•Results - Wait a slide ;)...
Case Study 2: PinnableBusiness.com – Find a need
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Case Study 2: PinnableBusiness.com
•We created a beautiful infographic. You can see the full graphic here: http://mashable.com/2012/03/26/optimize-images-pinterest
•We decided that our client would get a lot more out of having the graphic featured on a major publishing site rather than their own.
•Mashable seemed to be a perfect fit, so we pitched the idea and the graphic exploded.
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Case Study 2: PinnableBusiness.com
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•StumbleUpon traffic results average “time on site” of just about 10 seconds.
•Pinterest traffic results in an average time on page of just about 10 minutes, with an average page visit of about 5 pages!
•Thanks to BuildDirect for the stats
Case Study 3: BuildDirect.com
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•My dad use to say, “Son, my job is to make sure you’re useful.” And this is how I look at graphics designed for Pinterest. They have to be useful. The audience loves instruction, DIY, How To’s, etc.
Wise Advice
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Where to mine for DIY/How To ideas
Etc. etc. etc
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Use to gain competitive advantage
•Use Tools to spy on all the hubs.
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• Content
• Products
• Influencers
• Trends
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Hot off the Press!
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My Favorite - Lets Start With The Best
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Real Time “Alerts”
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What is your competition doing?
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Real Time Spying• What’s Hot Right Now!
• What’s getting the most comments?
• Who is pinning? (Find Influencers)
• Prices/Specials/Offers/Contests?
• Ideas?
• Content Ideas
Finding Influencers
• PinReach
• PinPuff
Tools for finding out how powerful a Pinterest user is:
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Analytics
• Pinerly http://pinerly.com/pinalytics
Fully integrated analytics platform for Pinterest
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Competitive Intel & Research
• Repinly
• Find Influencers
• See Trends
Do Better. Do More.
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Other Free Facts and Tricks
If you haven’t already heard...this is the place to find out if anyone is pinning anything from your site...or your competitor’s site. :)
http://pinterest.com/source/YOURWEBSITE.com
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•What Images Get Most Comments
•Who Is Your True Audience
•Board Names
•Who to contact
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Use This Tool:
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What is the best time to Pin?
Think “55 Rule”:
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•Know Your Audience Is your audience Male or Female?
•Establish Good Pinning Habits Are you re-pinning?
•Are you contributing Are you commenting?
•Research Monitor all activity and boards (and find influencers)
•Participate Don’t be the creepy neighbor - get known.
Tips for Success
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Bonus Case Study:Content idea gained that helped make the sale
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• Toppers• Mattress Covers• 15.6 min avg. visitor• 4 page views average/ visit
$10,400 in sales
Results: (so far from this campaign)
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• Drive More Traffic• Make More Sales• Research Competition• Stay One Step Ahead
TAKEAWAYS
