facebook do you have to like it?
DESCRIPTION
How to use Facebook to promote your business to a consumer or a business audience. How should you develop and implement your strategy.TRANSCRIPT
…do you have to Like it?
The year that was 2004
• John Howard beats Mark Latham to be re-elected as Prime Minister
• George W Bush wins his second term as President in a landslide victory
• Roger Federer becomes world #1 for the first time
• Athens hosts the Summer Olympic Games
• The Indonesian tsunami kills over 200,000 people across Asia
• Port Adelaide wins its first Premiership
• Boston Red Sox end the Curse of the Bambino and win the World Series
• Facebook is founded at Stanford University
1.3 billion
1.2 billion
312 million
800 million
Source: Facebook
1 in every 9 people in the world has a Facebook account
During this 45 minute presentation …
… on Facebook …
• 2,250,000 links will be shared;
• 3,339,000 events invites will be sent out;
• 3,570,750 wall posts will be made;
• 4,164,750 status updates will be posted;
• 4,437,000 friend invites will be accepted;
• 6,111,000 photos will be uploaded; and
• 22,968,000 comments will be posted.
Australia on Facebook
• 10,659,580 Australian’s with Facebook accounts
• 50.13% of the total population
• 62.58% of regular Australian internet users
• Only 0.15% lower penetration than the US
Source: Socialbakers.com
Australian Facebook users by age demographic
12%
25% 26%
20%
Source: Socialbakers.com
17%
Australian Facebook users by Generation
12%
51%
17%20%
Source: Socialbakers.com
Largest branded Facebook Pages
Brand Page Likes
1 Coca Cola 35,826,412
2 Disney 29,392,206
3 Starbucks 26,033,449
4 Oreo 23,396,552
5 Red Bull 23,108,755
6 Converse All Star 20,952,462
7 Converse 20,589,820
8 Skittles 19,536,438
9 PlayStation 17,922,601
10 iTunes 17,532,955
Source: Socialbakers.com
Average
Facebook CTR 0.04%
Facebook CPC $0.63
Click to connection rate 24.7%
Facebook Pages
Facebook Apps
Facebook Groups
Facebook - Do I really need to like it?
Facebook Places
Facebook - Do I really need to like it?
Facebook Deals
Facebook Events
Brands Aussies are passionate about
1 1,277,675
2 1,137,485
3 907,723
4 634,223
5 594,802
Total Australian brands on Facebook. Number of Facebook Likes on Page
Source: Socialbakers.com
Salesforce on Facebook
Salesforce on Facebook
Organisational Value Chain
27
Hot Spots in Social Recruiting
•Facebook; Twitter; LinkedIn
•Mobile Recruiting; mobile optimised websites
•Blogging; candidate relationship development
•Talent Pool Development
Latest Stats.....
91% of employers use social media to screen candidates
Latest Stats.....
40% of workers looking for a new job will research on Facebook first
Case Study: IT Sector
• Reactive recruitment not working, too
expensive: job boards, recruiters
• Requirement: a significant no. of new hires
• Technical; phone based, call centre
• Single source solution: Facebook Page
Case Study: IT Sector – Campaign Outcome
• 4 week initial campaign, which was completed in 2 weeks
• Significant volume of applications and a high %age of new hires
• Feedback from existing staff: positive impact on culture
• New pool of prospective talent willing to engage
• Reduced cost-per-hire
Internet browsing via mobile booms
34
52%
2009
29%
2010
Source Nielsen Australia Onlinewww.twosocial.com
Source Nielsen Australia Onlinewww.twosocial.com
19% of online Australian households
predicted to own an Apple iPad by December 2012
Business use of Facebook
Use Social Media to listen
Use Social Media to ask questions
Use Social Media to extend your contacts
Use Social Media to drive your existing contacts
Use Social Media to sell your IP
Use Social Media to sell your services
Approach Facebook strategically
Do nothing is a perfectly valid strategic option
Just be sure it is strategic not lazy!