FACEBOOK CASE STUDY

» Ballou PR was asked to build Facebook’s reputation on a B2B and B2C level and to maintain Facebook’s position as an opinion leader, creating positive coverage and awareness around the Facebook brand in France. This was achieved through conference recommendations, event support and both B2B and B2C media relations. In addition, Ballou PR assisted all of Facebook’s product launches arranging corporate announcements and press briefings.

» With Ballou PR’s support, Facebook received over 50 articles on a daily basis across a wide range of titles, including Le Figaro and L’Observateur, reaching over ten million people.

» In addition, over five interviews took place each week.

OBJECTIVE, STRATEGY AND RESULTS

London – Paris – Berlin

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http://www.slideshare.net/BallouPRUK/bpr-creds