Goals and Expectations The goals for this Facebook application were to boost registrations for the LinuxCon conference,

spread awareness of the 20th Anniversary of Linux, engage with Linux enthusiasts online and

increase the reach of the Linux Foundation brand. 

Features:Engaging quiz questions designed to create affinity between respondents and Linus

Custom character illustration and design offering a friendly brand experience

Exclusive 25% savings on LinuxCon registration providing incentive to engage with the brand

Quiz results and badges designed to encourage viral sharing

Benefits:Respondents took part in an engaging brand experience

Unique custom content provided visibility to thousands of friends of Linux Foundation fans

Strong incentive to encourage LinuxCon registrations

Results:

1,399 respondents shared content from the quiz

25,536 visitors took the quiz, with 91% completing the entire quiz

35,593 total quiz page views

Articles on TechCrunch, ZDNet, Geek.com and Business Insider with over 250 social shares

/Room214 @Room_214 /Room214

1CUSTOM FACEBOOK APPLICATION: The Linux FoundationYOUR SOCIAL MEDIA AGENCY

Case Study:CUSTOM FACEBOOK QUIZ Client: The Linux Foundation

/Room214 @Room_214 /Room214

2CUSTOM FACEBOOK APPLICATION: The Linux FoundationYOUR SOCIAL MEDIA AGENCY

CUSTOM ILLUSTRATION AND DESIGN

• Design focused on making the brand friendly

ENGAGING QUESTIONS

• Fans were drawn into an experience with the app and the brand

PROMOTION OF LINUXCON

• The app had a strong focus on promoting the upcoming conference

/Room214 @Room_214 /Room214

3CUSTOM FACEBOOK APPLICATION: The Linux FoundationYOUR SOCIAL MEDIA AGENCY

PERSONALIZED QUIZ RESULTS

• Fun, and shareable, quiz results given to every visitor

CUSTOM BADGE ILLUSTRATION

• Entertaining and engaging badges for fans to share

INCENTIVE TO REGISTER

• Respondents were given an exclusive 25% discount on registration for LinuxCon