facebook broadcasts _ ad values

• Why Facebook Broadcasts • Social Multi Media Is The Future

• Sponsoring On Facebook

• Sponsorship Levels

Agenda

Value of Facebook Brand “Likes” Social Customer relationship management

Increase Customer Database DemographicsInform FANs of new products, services and promotions Gain media buy value based on fan sharing of impressions on fb news feedsReceive instant and low cost feedback on market researchCreate innovative and memorable media way to impress customersSell products

© 2011 FANETWORK Ltd: All rights reserved

How we support Brand/Artist FAN increase strategy

Brand – Heineken ~ 2,667,152Artist - Bullet for my Valentine ~ 4,796,337

= 7,463,489 Fb Fans

How to get a FAN to love a “Like”


Your Global Facebook Concert

Enabling Millions Of FANs of Artists and Brands To Watch At The Same Time

In 2009:

Globally, $50 billion was spent on advertisements

In America, $6.5 billion was spent on advertisements

*According to Knight Vision Marketing

Comparison Of MediaThe Internet Is The Only Media Form Experiencing Growth


*According to BusinessInsider.com

In May, Americans Spent 53.5 Billion Minutes On Facebook

Facebook Monopolizes Internet Use


*According to Sponsorship.com

Sponsorship Spending Is On The Rise

Brands will shift sponsorship spending to the internet and specifically Facebook


“Brands like Visa are committing more of their sponsorship dollars to Social Media, especially Facebook given its dominance of internet activity.”

Matt KaufmanVP of Sports Sponsorships

Visa International




Agenda

Sponsoring On Social Media Social Entertainment Concerts


Past Social Live Events:

Streamed in 19 countries

Over 50% of viewers tuned in after the event had started because of other viewers’ Word Of Mouth

Facebook : Limitless Value From Its Viral Impact

Unprecedented Ability To Reach Fans Around The World

Your Brand


Sponsors Have Access To:

Users’ locations-including countries and even cities

Users’ age and gender

Post-Event FANalyticsSponsors Have Invaluable Access To Social Live FAN Base Data


The FAN Experience

B

DiscoveryPage

C

PurchasePage

D

ViewingPages

E

ReviewPages

Sponsorship Opportunities

A

Fan Homepage

Social Live Plugins

Sponsorship Opportunities Go Beyond The Live Viewing Of An Event

A. Plugins Drive FAN Traffic To Your Page

Friend Newsfeed

Brand Promotions

Fan Newsfeed

Sponsored Stories

Media Stories


B. Discovery Page


Sponsor Title Like Sponsor

Your Brand


C. Purchase Page


Sponsor Title Like Sponsor

Your Brand


D. View Page


Branded Fideo Bar Fideo Like Fideo Clip Fideo Quotes Live Comments Like Your Brand

Your Brand


D2. Full Screen Viewing Page


E. Store


Title Possibility Of Including Merchandise Like Sponsor Store Sponsorship





Your Commitment

Facebook Ads – Geo-TargetedGeo-targeted ads specific to country and artist/group help to maximize the Impression/CTR and drive


Facebook Ads – Content TargetedHighlighting content with headliners help draw attention and prompt CTR to Tribute app. Global FAN reach and precise interests help to maximize social reach


Facebook Ads – Sponsored StoriesSponsored stories get more distribution for the News Feed stories published about the Tribute page and app. Also, we can select which tribute post to promote as a sponsored story.


Facebook Ads – Recommendations

• Push 10-15 ads live the first 3 days. This will allow time to assess ads that are driving conversions and fan growth.

• Ad variations: geo targeted, global targets, artist(precise interest) targets and sponsored stories

• Average CPC ranging from .23-.50 cents. Recommendation will be to spend 10K/day for the 1st 3 days and then make assessment. An average of 5-10K per day will maximize Facebook social reach and help to drive a successful event


Social Media Co-Presenter Sponsor

Event Wall Posts:

(During the period before event)•2 Image Posts •2 Video Posts•1 Store Item Post

Discovery Page:

•Branded Fideo Bar

Purchase Page: •Branded Fideo Bar

Video Page: •Title•Like•Branded Fideo Bar•Fideo Like •Fideo Clip •Fideo Quotes

Review Page: •Title•Fan Contests & Polls

Store Page: •Title•Like•10 Store Items

Event Press Release: Mentioned By Name And With Link

Facebook Credits: 1,000 Passes or as needed

regional operating companies

Ltd, Holding Co Incorporated in UK

fanetwok.tv launch tv channel + facebook/pages/fanetwork.tv

facebook broadcasts _ ad values

Documents

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social live fan base

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