adapting to coronavirus (covid- - onecause · 2020-06-06 · workplace by facebook confidential...

Adapting to coronavirus (COVID-19)

How is COVID-19 affecting your nonprofit’s work?

This presentation will cover:

- Tools to help your team collaborate online

- How to reach your community during the crisis

- Ways that Facebook Live can help you connect with supporters

- Additional resources

Connect your team

Collaborate

Manage teams and collaborate in cross-functional groups

Broadcast

Sharing information and receiving bottom-up feedback

Automate

Making organisational processes more efficient

Live Video ChatNews FeedGroups

Reach your organization globally

How to connect to your community

Reasons people cometo Facebook

- To connect with people they care about

- To support the causes and ideas they believe in

Connect with your supporters in a Group

Start or use a Facebook Group from your

nonprofit Page to connect with your

supporters, collaborate digitally, or discuss

and share ways to support your cause.

Use this simple live chat tool to stay

connected with people, share accurate and

timely information, respond to common

questions and more. Messenger provides free

messaging tools to all Pages.

Connect 1:1 with Facebook Messenger

https://www.facebook.com/gpa/blog/create-a-better-messenger-strategy-through-automated-responses

Give people an inside look into your

organization and share your story and impact

in real-time.

- Audio-only live streams

- Logged-out support

- Closed Captions

Reach your community with Facebook Live

Raise money on Facebook

NGOS

INFLUENCERSBRANDS

PEOPLE

Charitable GivingEcosystem

Go Live

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Workplace by Facebook Confidential

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Tools for Going Live

Go Live with a camera and streaming software

Go Live from your mobile device

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Facebook Live logistics

• You can have multiple live broadcasts at a time.

• If your event will be longer than 8 hours, you will need to split your broadcast into two or more parts.

• Learn how to pin a comment.

• Use tripods and mics when possible.

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Facebook Live logistics

• Use other products to promote the Live video, like an Event or video teasers

• Schedule your live whenever possible, so you have access to the URL to use in marketing of the event.

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Facebook Live content best practices

• Moderate the chat thread to encourage activity.

• Highlight comments via graphics on screen.

• Pin great comments to the top of the chat.

• Ask and answer viewer questions.

• Say hi to your audience.

• Encourage notable people to join the chat.

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Facebook Live best practices: managing risk

• Establish a stable internet connection.

• Acknowledge any errors and respond to your audience.

• If you need to share an update about an error, pin the

update as a comment.

• Beware of using commercial music.

Say Thanks

Communicate Impact

● Talk to your supporters about the impact that their donation has.

● Post to your Fundraiser and your Page.

Build Momentum● Build enthusiasm around the goal.

● Promote it on your Page, in Groups, email marketing campaigns.

● Ask people to share it.

● Thank people for donations and

shares.

Recap:- Utilize Facebook tools such as Groups and Messenger to connect with your

community

- Connect with your team using Workplace for Good

- Continue raising funds for your organization through Live Donate,

Instagram Donate Stickers and Facebook Fundraisers

- Consider running some ads or boosting posts in order to amplify your

organization’s work

ForKidsLivestream Gala & Art Auction

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Virtual Playbook

Additional Resources:

● socialgood.fb.com● Community Hub for Groups best practices● Social Good for Business Toolkit

https://socialgood.fb.com/

https://www.facebook.com/business/boost/resource/socialgood

adapting to coronavirus (covid- - onecause · 2020-06-06 · workplace by facebook confidential...

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