facebook - beyond joining - make it work for you!

Krista Neher - CEOkrista@BootCampDigital@kristaneher

Copyright BootCampDigital 2009All Rights Reserved

Facebook MarketingMaking it Work

Krista NeherCompany: www.bootcampdigital.com

Blog: www.themarketess.comEmail: [email protected]

Twitter: @kristaneher @bootcampdigital



About Me….. 5+ Years at P&G in Marketing and Finance 2 Years at Internet Startup Now… Marketing Training and Consulting

Digital Strategy Social Media Training Consulting Agency



Agenda Why Facebook? Principles for Engagement Marketing Techniques

Fan Pages Groups Events Ads Apps



The #1 Social Media network

in the world



Facebook Growth 300 million active users 50% login every day The fastest growing demographic:

35 years old and older



Facebook Engagement Average user has 130 friends on the site More than 8 billion minutes are spent on

Facebook each day (worldwide) More than 45 million status updates each

day More than 10 million users become fans of

Pages each day



Facebook Applications More than 2 billion photos uploaded to the site

each month More than 14 million videos uploaded each month More than 2 billion pieces of content each week More than 3 million events created each month More than 45 million active user groups exist on

the site



Rules of Engagement



1. Don’t be a dirty spammer



2. Real world networking principles still apply



3. Give people something of value



4. Know your target audience



5. Focus on business value not activity



When is the last time you visited a

fan page?



Build a content plan covering who, what and when.



Include photos and videos.



Be a resource for questions.



Provide unique value to

your fans.



Run a contest to engage and reward your fans.



Integrate with offline campaigns.



Use insights to track, monitor and improve.



Remember to keep your participation relevant to the

subject and audience.



Create a group about something people are passionate about.



Participate in groups related to your product or industry.



Build an App



Questions?Special Offer

20% off any training course with coupon code “secret”

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facebook - beyond joining - make it work for you!

Technology

facebook marketing

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facebook growth

facebook applications

social media marketing

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