facebook apps - promotions for facebook fanpages

Halalati -

Toolkit for Social Marketing Apps

Approach & Examples

February 2011

We strongly believe the Facebook Fanpages follow a distinctive life cycle

where each phase can be advanced by specified actions

halalati | February 2011

Life cycle of a Facebook fan page Steps in life cycle

Increase number of fans

The number of fans is essential for the viral

effect because every fan is a multiplier of your

brand (e.g. via his wall)

Establish brand affinity

Purchase decisions are emotional decisions.

Positive brand affinity leads to purchasing of a

product or service.

Generate revenues

With intelligent promotions for your fan base

you can generate revenues directly.

Analyze performance

Regular performance-analysis can be used for

benchmarking and for continuous improvement

of your marketing campaigns

0

1

2

4

Creation of a fanpage

(preassumption)

Increase

number of fansEstablish

brand affinity

Analyze

performance

3Generate

revenues

Steps 1-2 can be advanced by specific promotions

1

2

3

4

Increase number

of fans

Continuous actions and promotions on Facebook Fanpages

turn them into effective marketing platforms


• Promotion should not cost the

user neither much time nor

creativity

• Must have an attractive award

• Long Runtime (> 1 month)

• Mechanism: first become fan,

then participate

• Incentive to „invite friends" (e.g.

by voting)

Establish brand

affinity

Para-

meters

of an

ideal

promotion

Examples

1 2

• Promotion should be

positioned in close

connection to your brand

• Provide incentives for

interacting with your brand

• Short runtime (< 1 month)

• Incentive to „Invite Friends"

(e.g. by Voting)

• Sweepstake with a trendy

product as award

• Simple photo contest (e.g. "Best

Photo about topic XY") that is

rated by fans

• Photo-/video contest for casting

fans to sample and test products

• Crowd-sourcing a slogan for a

new product

• Photo-/video competition of your

product in use

Facebook is

ideal for:

• Launching new

products by

using photos or

videos

• establishing

brand affinity

through intensive

user

engagement


A sample promotion plan for your Facebook Fanpage: always provide

users with incentives to become a fan and engage with your brand

Roadmap for possible promotions

Carry out

campaigns

Attract/

Incentive

Messurement of

Outcome

Win awards

Attain

priviledged

status

Create brand

affinity

• Mention fans in your in

Facebook status mesage

• Integration of fans as part of

a marketing campaign

• Constant discount

• Priviledge to provide

vouchers to friends

• Win coupon

• Win free flight

• Win getaway

• Interaction with fans

• Generate traffic to

homepage

• Conversion rate

• Generate traffic to

homepage

• Conversion rate

• Facebook driven bookings

• Fan growth

• Interaction with fans

• Generate traffic to homepage

• Photo contest

• “Dealfinder” competition for

identifying the best travel

options

• “Ambassador” casting

• Frequent customer

casting

• Sweepstake

• Survey about hotel videos

• Assessment of a new travel

planer/guide

Q4-

2010

Q4-2010 &

Q1-2011

Q1-

2011

CURRENT

EXAMPLE

Promotions should always test whether Facebook is a

worthwhile source of traffic or revenue

Contact

Dr. Thomas Langenberg,

CEO

eMail: [email protected]

Phone: 0049-89-46221028

Mobile: 0049-157-78910112

Fax: 0049-89-954-64153

Web: http://www.halalati.com

Twitter: http://www.twitter.com/halalati

Facebook: http://www.facebook.com/halalati


facebook apps - promotions for facebook fanpages

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