d jango spiring filmmaker ontest c ampaing · facebook social ads will reach aspiring Þlmmakers...

MARKETING ONLINE • SWEEPSTAKE • SOCIAL MEDIA • CAMPAIGN AND MORE DJANGO - ASPIRING FILMMAKER CONTEST CAMPAING quarta-feira, 17 de outubro de 12

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Page 1: D JANGO SPIRING FILMMAKER ONTEST C AMPAING · Facebook social ads will reach Aspiring Þlmmakers schools by targeting fanpages related to making movies, Þlm schools, Art schools

MARKETING ONLINE • SWEEPSTAKE • SOCIAL MEDIA • CAMPAIGN AND MORE

DJANGO - ASPIRING FILMMAKER CONTEST

CAMPAING

quarta-feira, 17 de outubro de 12

16 DAYS CAMPAIGN

REACH THE TARGET ASPIRING FILMMAKER

DIGITAL CAMPAIGN OBJECTIVE

quarta-feira, 17 de outubro de 12

Page 3: D JANGO SPIRING FILMMAKER ONTEST C AMPAING · Facebook social ads will reach Aspiring Þlmmakers schools by targeting fanpages related to making movies, Þlm schools, Art schools

PROMOTE THE CONTEST ON FILMMAKERS ONLINE FIELD

REACHING OUT FILM STUDENTS

STRATEGIC APPROACH

quarta-feira, 17 de outubro de 12

Page 4: D JANGO SPIRING FILMMAKER ONTEST C AMPAING · Facebook social ads will reach Aspiring Þlmmakers schools by targeting fanpages related to making movies, Þlm schools, Art schools

Tactical Strategy

Google search will reach words related to production, making movies and film schools.

Facebook social ads will reach Aspiring filmmakers schools by targeting fanpages related to making movies, film schools, Art schools.

Campaign - 16 Days.

Google display ads and Youtube will reach a making movies tutorias with std ad units

Std ads on the adm and webseries pages.

Audio Spot on Rapadura Cast Plus podcast

quarta-feira, 17 de outubro de 12

Page 5: D JANGO SPIRING FILMMAKER ONTEST C AMPAING · Facebook social ads will reach Aspiring Þlmmakers schools by targeting fanpages related to making movies, Þlm schools, Art schools

Audio Spot on Rapadura Cast Plus

Over 40 thousand unique users in1 week

quarta-feira, 17 de outubro de 12

Page 6: D JANGO SPIRING FILMMAKER ONTEST C AMPAING · Facebook social ads will reach Aspiring Þlmmakers schools by targeting fanpages related to making movies, Þlm schools, Art schools

Ads on Search DesktopCampaigns related to

Aspiring filmmakers terms.

Banners ads on Google Display Network Film schools websites.

quarta-feira, 17 de outubro de 12

Page 7: D JANGO SPIRING FILMMAKER ONTEST C AMPAING · Facebook social ads will reach Aspiring Þlmmakers schools by targeting fanpages related to making movies, Þlm schools, Art schools

True View InStream300x60

Banner 300x60 is shown during the whole partner’s video

Std and Text Ads on Tutorial making movies videos.

quarta-feira, 17 de outubro de 12

Page 8: D JANGO SPIRING FILMMAKER ONTEST C AMPAING · Facebook social ads will reach Aspiring Þlmmakers schools by targeting fanpages related to making movies, Þlm schools, Art schools

Social ads will enhance affinity among Film schools fans

60 thousand Facebook users

quarta-feira, 17 de outubro de 12

Page 9: D JANGO SPIRING FILMMAKER ONTEST C AMPAING · Facebook social ads will reach Aspiring Þlmmakers schools by targeting fanpages related to making movies, Þlm schools, Art schools

Banner 300x250

Std ads on the adm and webseries pages.

Over 5 thousand Aspiring Filmmaker

quarta-feira, 17 de outubro de 12

Page 10: D JANGO SPIRING FILMMAKER ONTEST C AMPAING · Facebook social ads will reach Aspiring Þlmmakers schools by targeting fanpages related to making movies, Þlm schools, Art schools

Brasil

Google R$7.500,00

Facebook R$1.800,00

VideoLog R$4.814,00

Rapadura Cast Plus R$600,00

Banner Loc. + comission R$5.278,60

Recommend Investment Campaign (Reais) R$19.993,00

Target Aspiring Filmmaker

quarta-feira, 17 de outubro de 12

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