How Frequently Should You Update Facebook and Twitter?

www.SnapApp.comFacebook.com/SnapApp

@Snap_App855-SNAP-APP

Facebook posting frequency depends on the person or the brand – essentially, one can post as frequently as they

wish. As posting frequency increases to three times a day though, unsubscribe rates do as well.

Tip #1: Pay close attention to the number of unsubscribes relative to the number of posts on your

Page

All Facebook information derived from Engagement and Interaction: A Scientific Approach to Facebook Marketing by Momentus Media

Tip #2: Post on weekends and off peak hours

All Facebook information derived from Engagement and Interaction: A Scientific Approach to Facebook Marketing by Momentus Media

Tip #3: Post photos and lengthy status updates

• Interaction rates for photos on Facebook are

200% higher than those for other content types • Status updates have the second-highest interaction

rate percentage • The longer the Facebook status, the higher the

interaction rate

All Facebook information derived from Engagement and Interaction: A Scientific Approach to Facebook Marketing by Momentus Media

Tip #4: Ask for users to “Like” your page

Out of a ~50K Page sample size study, only 1.3% of status updates includedcalls to action (CTA)

But, asking users to “Like” your Page increases your interaction rate, on average, by

216%

All Facebook information derived from Engagement and Interaction: A Scientific Approach to Facebook Marketing by Momentus Media

Tip #5: Know when users are interacting with your content

Of users that will interact with your content will have done so within the first hour after posting

Of users that will interact with your content will have done so within the first nine hours after posting

50%

90%

Like Facebook, Twitter posting frequency depends on the person or the brand. Twitter, though, is a numbers game, and frequent tweeting is core to the usefulness

of the platform.

Tip #1: Define your goal on Twitter: Do you want to increase followers or drive traffic to your website?

All Twitter information derived from Dan Zarrella of Hubspot’s The Science of Timing presentation

Tip #2: If you wish to increase followers and see a large number of retweets, post frequently

• Most people can tweet more than they currently do without clogging their followers’ Twitter feed

• Highest number of

retweets occur late in the week and between 2PM and 5PM EST

Tip #3: If you wish to drive traffic to your website, limit the number of posts per hour

• Followers are less likely to click through links if in each post

• Click through rates

spike on weekends and between 11AM and 5PM EST

All Twitter information derived from Dan Zarrella of Hubspot’s The Science of Timing presentation

The average number of tweets peaks around

22 times per day.

While this doesn’t have to hold true for your strategy, find an

appropriate number of tweets that assists you in achieving your goals on Twitter.

Tip #4: Find an average number of daily tweets thatis appropriate for your Twitter strategy

All Twitter information derived from Dan Zarrella of Hubspot’s The Science of Timing presentation

To learn more, contact SnapApp or open a FREE account at:

www.SnapApp.com

Facebook.com/SnapApp@Snap_App

855-SNAP-APP

SnapApp is a self-service marketing platform that empowers you to build sweepstakes, quizzes, coupons, & more to engage fans

across both social media and the web