Facebook and Twitter and

Youtube oh, my!: Marketing Renewable Energy through Social Media

• When you sign up for Clean Electricity at your home you help to

• -Create good Green Jobs in Connecticut, Jobs that are hard to outsource

• -Stabilize electricity prices

• -Increase energy security and independence

• -Reduce air pollution and improve water quality

• -Earn free solar panels for a building in [Insert town name]

Benefits of using Social Media

• Build Brand Awareness/ Brand Image

• Increase Customer Communication

• Collect Customer Data

• Maintain customer service functions

• Direct traffic to our website

• Increase sales leads

• Let our customers know what we’re up to

• Put a human face on your brand name

• Cull together user-generated contentthat adds value to our company

• Possible Social Media Channels

• Twitter

• Blog

• Facebook

• Youtube

• Flickr

• Wikipedia

• Ning/ Niche Social Media where Green folk hang out

• Widgets

• Applications

• LinkedIn

• Myspace?

• Social Bookmarking (www.DIGG.com)

• Discussion Boards/Forums

http://www.marketingcharts.com/wp/wp-content/uploads/2010/02/nielsen-top-10-web-brands-jan-10-feb-2010.jpg

WIDGETS

blogs

http://www.youtube.com/watch?v=RoT45qc52_E

Word of mouth marketing