making change happen - center for resource...
TRANSCRIPT
Making Change Happen
Kathy Kuntz, Cool Choices
Renewable Energy Markets
September 25, 2012
Behaviors that Reduce Emissions
Classic Program Change Model
Change
Information Carrot or
Stick
Climate Change: A Perfect Storm
Threat remote, far away and gradual
No simple solutions; seems hopeless
Ideal Change Strategy
• Fun and easy to do
• Proof that others are making changes too
• Clear feedback about how you are doing
• Evidence that it all adds up
7 9 8
Sounds Like A Game…
Climate change: far away and gradual
Competing against coworkers: local and immediate
It’s Not Me, It’s You
Higher Usage
9%
Same 45%
Lower Usage 46%
Others Are Doing Their Part
Our Game: Fun, Social and Easy
Leverage Workplaces
Personal vs Professional Actions
Simple, Holistic Approach
Points – Not Geek Speak – for Actions Taken
Earn Credit for New and Pre-Existing Efforts
Transparent
Aggregate Outcomes
Miron Construction
• Family owned commercial construction firm
• 67% of 330 employees participated
• 3,500 actions reported (52% new)
• Estimated annual savings $127,000
• Personal actions carried over to workplace
– Shift in cultural norms
Fun, Social and Easy for Renewables?
• Creating Community Momentum
– Installations
– Green power purchases
• Affecting Post-Installation Behaviors
• Influencing Clean Energy Policies
