facebook and collaborative content sharing to drive business

What we will cover:

• Review the definition of content

• Creating vs Curating Content

• Optimising visual content for Facebook • Content Creation tools and way to

organically grow your business page

“HELP”

www.tourismtribe.com

Benefits of joining Tourism Tribe:

• Part of a community of over 300 tourism businesses

• 24/7 access to digital marketing resources, training and experts • Participate in online training sessions

exclusive to members • Opportunities to network and collaborate

THE ONLY CONSTANT IS CHANGE

What is content?

Image Credit: ShutterStock

content• Something that is to be expressed through some medium, as speech, writing, or any various arts• Significance or meaning• Substantive information or creative material viewed in contrast to its actual or potential manner of presentation

The NEW way…what’s most important

• Writing high quality content

• Create content that people will reference and link to for a long time• Create content around topics that

matter to your market• Create evergreen content as much as possible

Creating vs Curating

Creating content

It is created, designed, shot, written by YOU

Curating content

It is created, designed, shot, written by someone else and re-purposed by you…

Types of content:1. Blog2. Video3. Infographic4. Guide5. Product reviews6. How-to7. Lists8. Link pages9. Case Study10.Interviews

Example: Brighton Savoy

Blog is a powerful competitive advantage

How this translates on Facebook…

Another example…

Curating content…

Original content…

Questions?

Optimise your content for visual appeal, sharability and promotion!

Optimising your visual content

Are you using your real estate?

www.canva.com

QUESTIONS?

Keep content customer focussed

Image Credit: Shutterstock

BENEFITS first…

What does my customer want?

What are your 3 most frequently asked questions?

80% Value - 20 % Promotional


Have you activated your CTA?


Facebook Call To Action Options

Givers gain…

Comment, Like and Share as your business account!

HOMEWORK?

Benchmarking against competitors

QUESTIONS?

SUMMARY:1. Have an even mix of creating content and

curating others content2. Optimise your content to visually appeal on Facebook

3. Use your Facebook real estate 4. Engage by commenting, liking and sharing other business page content

NEXT STEPS:

http://www.tourismtribe.com/checkup/

facebook and collaborative content sharing to drive business

Business