facebook ad manager
DESCRIPTION
TRANSCRIPT
![Page 1: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/1.jpg)
Facebook Ad Manager using Qwaya
![Page 2: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/2.jpg)
Qwaya is a powerful self-service tool for any business who seeks to save time and increase performance when working with Facebook ad
campaigns.
![Page 3: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/3.jpg)
With Qwaya you can create, publish, track, optimize and
organize any Facebook ad types with more sophistication and
usability than the tools provided by Facebook.
![Page 5: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/5.jpg)
Sign Up
To sign upchoose your preferred package.http://www.qwaya.com/pricing
![Page 6: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/6.jpg)
![Page 7: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/7.jpg)
After you have set up the billing agreement
![Page 8: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/8.jpg)
you will be redirected to Qwaya and your dashboard.
Now it’s time to connect your Facebook account.
![Page 9: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/9.jpg)
You will now be redirected to the dashboard where you will
see your Facebook user account and the ad accounts connected
to this account.
![Page 10: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/10.jpg)
![Page 11: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/11.jpg)
If you click on Facebook connections you can see all the Facebook accounts and all the
Facebook entities (pages, places, applications and events)
connected to your Qwaya account.
![Page 12: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/12.jpg)
If you are on our Premium or Business plan you can also
connect multiple Facebook user accounts. Simply click on ‘+
Connect’.
![Page 13: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/13.jpg)
![Page 14: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/14.jpg)
Dashboard
![Page 15: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/15.jpg)
![Page 16: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/16.jpg)
The dashboard is the first place you will arrive to when you log in. In the dashboard you can see the Facebook user account you have
connected to Qwaya and the Facebook ad accounts that this Facebook user is an admin or a
general user of.
![Page 17: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/17.jpg)
1. Dashboard
Go back to the Dashboard to view your ad account and start
working with Qwaya.
![Page 18: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/18.jpg)
2. Facebook connections
Add or remove Facebook user accounts. You will also be able
to see the Facebook entities (pages, places, applications and
events) you can manage in Qwaya.
![Page 19: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/19.jpg)
3. Users
Here you can invite your colleagues to work in the same
Qwaya account.
![Page 20: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/20.jpg)
4. Settings
View, change or add your account and company
information. Here you can reset your password, upgrade,
downgrade or cancel your account, log out from Qwaya and add your Google Analytics token.
![Page 21: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/21.jpg)
5. Facebook user
Here you will see the Facebook user accounts that you have
connected to Qwaya. If you want to connect more Facebook user
accounts please navigate to Facebook Connections.
![Page 22: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/22.jpg)
6. Facebook ad accounts
You will be able to see all the Facebook ad accounts that your Facebook user is an admin or a general user of. If you have an
unnamed Facebook ad account you will see a number id representing
the Facebook ad account id.
![Page 23: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/23.jpg)
If you haven’t renamed your ad account we suggest you to do it
since it will give you a better overview of your accounts.
![Page 24: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/24.jpg)
To add a Facebook ad account you need to ask the Ad account
owner to add you as a general users of the
ad account..
![Page 25: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/25.jpg)
In Facebook he/she can add your profile in the Settings tab and you will be able to see the ad
account in Qwaya
![Page 26: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/26.jpg)
To see your published campaigns and start creating
new ones, simply click on the Ad account you want to work with.
![Page 27: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/27.jpg)
Remember that you will not be able to start your advertising on Facebook if you don’t have any
funding in your Facebook ad account.
![Page 28: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/28.jpg)
7. Refresh ad accounts
If you are not able to see all your Facebook ad accounts that you
are an admin or a general user of in the dashboard, click the
“Refresh ad accounts” button.
![Page 29: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/29.jpg)
Create a campaign
![Page 30: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/30.jpg)
In order to create and publish ads to Facebook through Qwaya
you need a Facebook user account and a Facebook ad
account.
![Page 31: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/31.jpg)
If you don’t have an ad account Facebook will automatically create one if you go to their
advertising page
![Page 32: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/32.jpg)
1.Login to Qwaya
using your email login and password.
![Page 33: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/33.jpg)
2.Click on the ad account you wish to work with.
![Page 34: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/34.jpg)
![Page 35: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/35.jpg)
3.Go to ‘Create Ads’ and select what you want to advertise from the left
hand sidebar. In the sidebar you will be able to see all the Facebook
entities you are an admin of and you can also select to advertise an
external website.
![Page 36: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/36.jpg)
![Page 37: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/37.jpg)
4.Click on the page you want to promote and select to create a
Page Like ad.
![Page 38: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/38.jpg)
Select what tab on your page you want to drive the traffic to.
Type in the titles, body texts you want to use.
![Page 39: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/39.jpg)
Add your images and select ‘Save as’ in order to save your ad creatives as a template.
![Page 40: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/40.jpg)
Please note that Qwaya will create one ad for each
combination of title, body text and image. If you add 2 titles, 2 body texts and 2 images Qwaya
will create 8 ad creatives.
![Page 41: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/41.jpg)
It is recommend you to not create more than 10 ad
creatives in each campaign.
![Page 42: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/42.jpg)
![Page 43: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/43.jpg)
5.Click ‘Create’ in order to use the
ad creatives.
![Page 44: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/44.jpg)
6.Proceed to ‘Set Targeting’ to
select who should see your ad. Click on ‘New Targeting’.
![Page 45: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/45.jpg)
![Page 46: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/46.jpg)
7.The targeting window will appear
where you can start filling out your targeting preferences.
Country is the only mandatory part in the targeting pop-up.
![Page 47: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/47.jpg)
![Page 48: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/48.jpg)
8.Save your targeting as a
template in order to reuse and edit your targeting.
![Page 49: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/49.jpg)
9.Click ‘Create’ in order to use the
targeting.
![Page 50: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/50.jpg)
10. Your targeting will appear in the
main grid.
![Page 51: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/51.jpg)
![Page 52: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/52.jpg)
11.Proceed to ‘Publish ads’ in order to create your campaign, allocate
budget, select bid type and set max bid. Click on ‘Generate X
ads’.
![Page 53: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/53.jpg)
![Page 54: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/54.jpg)
The campaign pop-up will open. Type in the campaign name, select
start and end time and set your campaign budget. Select bid type
and add your Facebook pixel. Press ‘Generate X ads’ and the ads will appear in the preview window.
![Page 55: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/55.jpg)
![Page 56: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/56.jpg)
13.To publish your campaign to
Facebook, click on ‘Publish X ads’ and your campaign will be published
to Facebook. You’ll then find your ads for a short while in the
Publishing queue, until they’re placed in ‘My campaigns’ tab.
![Page 57: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/57.jpg)
![Page 58: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/58.jpg)
Work with templates
![Page 59: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/59.jpg)
Ad templates and targeting templates
![Page 60: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/60.jpg)
You can use templates both for ad creatives and targeting, we
recommend to use both. Once you saved your work as
templates you can reuse them in the future
![Page 61: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/61.jpg)
Ad creative templates
![Page 62: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/62.jpg)
Targeting templates
![Page 63: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/63.jpg)
When to use templates
![Page 64: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/64.jpg)
An example to illustrate the benefits of working with
templates is a scenario where you identified an ad that is
performing well and you want to tweak it slightly to see if you can get an even better performance.
![Page 65: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/65.jpg)
The templates will enable you to find the creative and targeting of
that particular ad quickly and generate a new ad, whether it is the creative part or the targeting
part, based on the old ad.
![Page 66: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/66.jpg)
Create Ad Creative templates
![Page 67: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/67.jpg)
To get started designing your ad creative templates
navigate to the “Create ads” tab.
![Page 68: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/68.jpg)
1. Select what you want to
advertise in the left hand sidebar. In this example we will select to advertise an external website.
![Page 69: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/69.jpg)
![Page 70: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/70.jpg)
2. A new window opens which is the template window you work with to
create the creative template. Each of the different ad types has a special template window since they all require different content.
![Page 71: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/71.jpg)
Fill out all the fields and click “Save as template”
![Page 72: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/72.jpg)
![Page 73: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/73.jpg)
3. Create a folder for your template
for better organization and structure
![Page 74: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/74.jpg)
![Page 75: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/75.jpg)
![Page 76: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/76.jpg)
4. Name your template and click
Save
![Page 77: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/77.jpg)
![Page 78: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/78.jpg)
5. Your template will appear in the ‘Use template’ tab in left hand
sidebar.
![Page 79: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/79.jpg)
![Page 80: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/80.jpg)
6. Right click on the template to
use, open, rename, duplicate or delete the template.
![Page 81: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/81.jpg)
![Page 82: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/82.jpg)
Create Targeting templates
![Page 83: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/83.jpg)
This means that you can save your targeting work as templates and use
it again in the future for new ads. Since finding a good targeting
sometimes takes time and requires fine-tuning, it is wise to save all your
targeting work as templates.
![Page 84: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/84.jpg)
By doing so you will be able to reuse old targeting work and do
changes to old templates instead setting up news ones from scratch each time you want to create a new
targeting. This will save you time and help you
find the correct targeting easier.
![Page 85: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/85.jpg)
1. Click on “Set Targeting” and the
“New targeting” button to activate the template window.
![Page 86: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/86.jpg)
![Page 87: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/87.jpg)
2. A new window for creating the targeting will pop up and here
you will need to fill in preferences for your targeting.
Click ‘Save as template’.
![Page 88: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/88.jpg)
![Page 89: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/89.jpg)
3. Your template will appear in the
left hand sidebar.
![Page 90: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/90.jpg)
![Page 91: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/91.jpg)
4. Right click on the template to
use, open, rename, duplicate or delete the template.
![Page 92: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/92.jpg)
![Page 93: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/93.jpg)
Reference Link:http://www.qwaya.com/support/user-guide/connect-your-facebook-account
/
![Page 94: Facebook ad manager](https://reader038.vdocuments.us/reader038/viewer/2022110113/53ffab528d7f724c088b475a/html5/thumbnails/94.jpg)
created by: