fabulous plus
DESCRIPTION
Mens' evening bagsTRANSCRIPT
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Everyone could be a little more fabulous
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Social Change through Mens’ Evening Bags
Kenji Huang
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This Story Starts with
ConflictPassionsPROTEST...
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On November 2008
A step back for the Civil Right Movement in California
Proposition 8Passed...
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Source: http://www.fivethirtyeight.com/
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What can one person do?
What can I do?
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Designer SolutionPeople
Designer SolutionPeople
Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne
Reconstructionist
Structuralist
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What can one person do?
Challenge to Status Quo
The difference between the styling of men and women bags are still
apparent. Women’s bags are vibrant, colorful, and varied with textures
and silhouettes. On the other hand, bags for men are dull and
lackluster. They have the same shapes, muted colors, little details and
textures. This is a reflection of the status quo in which men are not
permitted to express themselves and their identity with fashion,
especially in the limited selection of bags.
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VS.
Disparity in How Men and Women Express Themselves
Example of Selection of Women’s Bags
Source: NeimanMarcus.com
Example of Selection of Men’s Bags
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What can one person do?
Make a Case
Bird of Paradise
Guppy Fish
In many species of animals, the male are more vibrantly decorated in
terms of pattern, texture, and colors. Nature shows us that males and
masculine ideals are social constructs. If males in nature are so vibrant
and colorful, why can’t we?
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Male Animal Species
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Presenting...
Defining the Fabulous+ brand through masculine and feminine deconstruction, encouraging social change and form language. And designing three bags for the brand.
Creating a desirable object through analysis of trend, form, materials, and function.
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Everyone could be a little more fabulous
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Bulky &
Too Less to
Bring Entire Bag
The Opportunity
?
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With the increase in things men carry with them at all times, pockets
have become too small a storage, yet other bags are too large. There
is a lack of products that address the needs of men at night during
leisurely activities.
DAYNIGHT
Security
Attention
Impress
Structured
Portable
Sophisticated
Light-weight
Comfortable
Storage
Status
Compartmental
Professional
Functional
Need
Want
Source: Bureau of Labor Statistics
Success Criteria
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The Brand
This mind map identifies some of the qualities in creating the brand.
explorer
innovativefunctional
quality
dream
glamorous
fame & fortune
preciousconnection
unique
status symbol
satisfaction
attention
fantasy
celebrity
voguebrand
Self Importance
Statement
Royality
Escape
FutureBeing Ahead
New
Rock Star
High Fashion
Adventure Travel
Promise
Smart
Show O�
Features
WorthEnjoyment
Believing
Trying
De�ning
Paris
Hollywood lifestyle
Carefree
Happily Ever After
Self Worth
Meaning
Reward
Ful�llment
Special Society
Need
Personal
Success
Achievement
Goal
Journey
Pride
Stand out
Unapologetic
Care
Rare
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++
1. 3.2.
6 Points of Form: Bold, Dazzling, Attention, Status, Fantasy, and Sophistication
Challenging What isMasculine and Feminine
Activism: Equality, Human Rights, Gay Rights
=
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The Inspiration
Airy
Layered
Delicate Textured
RockerSparkle
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The Inspiration
Gareth PughJohn Galliano
Dark embellishment on the sleeves with reflective characteris-tics
Unexpected and exaggerated details
Materialswith sheen
Androgynous characteristics
challenge masculine/feminine
line
Hint of color
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Male iconographic cues
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Trendy elements: chains
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Alternative modes of storage
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Internal structures
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Collar inspired
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Fantasy to Reality
Mens Evening Bags
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The straps have a upward �aring collar, a trendy element
A popped up collar with an accent white stripe connects to the strap with an elegant contour
Curvy detail add feminineaccent
Hidden zipper
A box pleat on the collar helps it stand up on the neck
The inside of the bag contrasts the dark exterior similar to high-end blazers
A reveal of an accent color echoes inspiration of suit detail
The outer sides of the bag is a subtle burgundy hue with a sheen that changes color in di�erent light
Chain detail adds sparkle and emulates style of chains on jeans
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Everyone could be a little more fabulous
Change one bag at a time
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In case those weren’t fabulous enough for you: the couture version
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Change one bag at a time
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