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EXECUTIVE SUMMARY

The threads of trust, faith, efficacy and respect tie every element of life. Tufropes

have spent the last 20 years understanding the beauty of this relationship and

engineering these qualities into our products.

Since 1993, e have consistently gron to reach over !! countries through our

undying passion toards quality. "ur continuous effort is to create highest quality

synthetic rope and netting for a ide array of applications. "ur manufacturing

strength spread across # locations in $ndia and %ietnam. "ur team of more than 2000

people produce over 3&000 'T of rope and netting per year.

The report forecasts and analy(es the aquaculture )i.e. *e +roduct for our company

mar-et on a global and regional level on basis of volume )-ilo tons and revenue

)S/ million. The mar-et production has been analy(ed and forecasted for the

period ranging from 2013 to 2019. The study consists of drivers and restraints of the

mar-et and their impact on groth of the mar-et during the mentioned time period. $n

addition, the study highlights opportunities available for the mar-et on a regional and

global level.

n indepth study of the international mar-et as done to -no about the aquaculture

industry. Secondary research as done using through the internet. +roduct range

related to aquaculture as studied. The potential demand of aquaculture in the

domestic mar-ets as found out hich could be helpful for the company for their

setup. The global production of fishing all over the orld as studied and the

aquaculture production all over the orld.

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OBJECTIVE & SCOPE OF THE PROJECT

1.1 TITLE

To study aquaculture in international mar-et

1.2 OBJECTIVES OF STUY

To study the fishing industry

To study the product range related to the fishing industry

To study aquaculture mar-et

1.! SCOPE

The scope of pro4ect is to study the e5isting mar-et of aquaculture before launching

the product. The study only covers competitor product study and it calculates the

percentage share of competitors in the mar-et. The pro4ect only covers international

mar-et. The research is helpful for the company to decide to launch the complete set

up of aquaculture into the mar-et.

2 OR"A#I$ATIO# PROFILE

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2.1 OUR STORY

s an $S" 900162007 company, each and every yarn, e ma-e is thoroughly

inspected and chec-ed for brea-ing strength, stability under % radiation, resistance

to abrasion, linear density, elongation and any other characteristics specified by our

client. ll our rope and netting meet international standards

8e are the manufacturer of ++ ropes , synthetic ropes, grishade nets , sports nets

,commercial industrial netting, and also provide customi(ation of ropes and nets as

per customer requirement. 8e have in all : 'anufacturing locations in $ndia and1

location in %ietnam );o


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Tufropes +vt ltd. is ell established in manufacturing and e5ports of high quality

synthetic ropes. 8ith a steady groth over the years e strive for highest quality and

try ma5imi(ing the customer satisfaction and ma-ing the same our mission statement

so that the value becomes intrinsic in the company. "ver the years e have e5panded

our mar-et and at present e are e5porting to &: countries. Tufropes also provide

third party certification from >ureau %eritas, ?ermanischer @loyd. 8e have also been

recogni(ed by ?overnment of $ndia ith the Second >est A5porter of Bopes

consistently.

8ith the same quality consistency and commitment to customer.

& locations in $ndia and1 location in %ietnam

OUR "LOBAL PRESE#CE

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Servicing across # continents

Tufropes ability to mar-et almost all countries on the planet. Since 1993, e have

consistently gron to reach over !! countries through our undying passion toards

quality 8ith e5tensive reach, the need for a firmCs product or services is established.

"ur global firm retains the capability, reach, -noledge, staff, s-ills, insights, and

e5pertise to deliver value to customers orldide. "ur firm understands the

requirement to service customers locally ith global standard solutions or products,

and locali(es that product as required to maintain an optimal balance of cost,

efficiency, customi(ation and locali(ation in a controlcustomi(ation continuum to

best meet local, national and global requirements.

2., PROUCT RA#"E1 *ets

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2 Dishing nets3 Sports nets& Shade net Thermal nets: Safety nets# quaculture nets

COMPETITORS

• ?arare all ropes)$ndia

• Tufle5 )$ndia

• *irmala )$ndia

• qua systems )E

• Dibras $ndustries )+eru

• %oninFs

• Aurofilet )'orocco

• Tehnices-i net )Tur-ey

• -va ?roup

• Siang may ) Singapore

• Soladome )ustralia

• niversal nets +vt @td)ustralia

HEA OFFICE


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I#TER#ATIO#AL MAR-ETI#"

$nternational mar-eting is the e5port, franchising, 4oint venture or full direct entry of a

mar-eting organi(ation into another country. This can be achieved by e5porting a

companyCs product into another location, entry through a 4oint venture ith another

firm in the target country, or foreign direct investment into the target country. The

development of the mar-eting mi5 for that country is then required international

mar-eting. $t can be as straightforard as using e5isting mar-eting strategies, mi5 and

tools for e5port on the one side, to a highly comple5 relationship strategy including

locali(ation, local product offerings, pricing, production and distribution ith

customi(ed promotions, offers, ebsite, social media and leadership.

$nternationali(ation and international mar-eting meets the needs of selected foreign

countries here a companyCs value can be e5ported and there is interfirm and firm

learning, optimi(ation and efficiency in economies of scale and scope. The firm does

not need to e5port or enter all orld mar-ets to be considered an international

mar-eter.

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3 THEORETICAL BAC-"ROU#

!.1 BUSI#ESS E#VIROME#T

quaculture involves the farming of fish and other aquatic species. $t deals ith

cultivating marine ater, brac-ish ater and freshater populations such as carps,

mollus-s, crustaceans and salmon under controlled climatic conditions.

The report forecasts and analy(es the aquaculture mar-et on a global and regional

level on basis of volume and revenue. The mar-et production has been analy(ed and

forecasted for the period ranging from 2013 to 2019. The study consists of drivers and

restraints of the mar-et and their impact on groth of the mar-et during the

mentioned time period. $n addition, the study highlights opportunities available for the

mar-et on a regional and global

level.

Dor an indepth understanding of the aquaculture mar-et, $ have given a detailed

analysis of the value chain. Durther more, the study includes a mar-et attractiveness

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mar-et is e5pected to surpass capture fisheries mar-et as the main source for human

consumption by the end of 201:.quaculture practiced in freshater as the largest

culture environment segment accounting for over #0J of the overall aquaculture

production in 2012. 'a4ority of the aquaculture from freshater throughout the orld

is carried out in ponds made from concrete and other materials. Dish population in

natural ater bodies such as oceans and rivers has reduced on account of over fishing.

"ing to this factor, freshater aquaculture has served as an alternative since the past

fe decades and is e5pected to follo a similar trend into the forecast period.

quaculture practiced in marine ater is e5pected to gro at an above average rate.

$ncreasing consumer demand for sea ater species is e5pected to drive the mar-et for

marine ater aquaculture over the ne5t fe years.


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The indian fisheries sector hich is :0 years ago produced only #00000 tonnes of fish

,today produces 7.#! million tinnes no india is second largest producer of fish in the

orld ith the share of :.&3J of the total orld fish production

This section identifies and prioriti(es the strengths, ea-nesses, opportunities

%ast fisheries resources in india

• 2nd largest fish producer in the orld

• Ban-s second in aquaculture production

• 3.&1J of marine and 9.&2J of inland orld fish production

• Source of livelihood for 1&.&7million

• contribution of nearly 0.7J of the ?/+ of the country

• +otential source of food and nutritional security

•

Tool for poverty alleviation and omen empoerment• Seafood e5port reaches a record high of rs 177:# crore )K3.: billion in fiscal

year 201213

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focus on food fish, ornamental species and those ith potentials for sport and

tourism.

• ?roing demanded for domestic fresh ater fish. bout 3:J of $ndian

population is fish eaters and the per capita consumption is 9.7 Eg here as the

recommended inta-e is 13 Eg

• "ver 2:0 million economically strong potential consumer of food and the

domestic demand for the fish and processed fish food is increasing very

rapidly. The +rices are more than doubled in the decade.

T0re(%s

• The marine fish catch is stagnating due to uncontrolled fishing over

e5ploitation of coastal resources• The climate change and other factors are leading to decrease in marine fish

catches the climate change is also having the impact on inland fishes.

• The $ndian retail departmental stores is already having ready to eat imported

processed fishery products such as canned Tuna ,Salmon etc.$f $ndia is not

geared to meet the $nternational competition there is increased threat frm such

products flooding the $ndian mar-et.

• nsustainable capture inland fishery activities in the past led to habitat

degradation,multiple use of inland ater bodies ith least priority to fisheryealth

• Nuality of the fish seed is the most important problem and there is no

organi(ed brood stoc- production activity

• @ac- of infrastructure and s-illed man poer in disease diagnostic labs in the

state

!.+ SI"#IFICA#CE OF PROJECT I# MAR-ETI#"

The pro4ect as a part of the mar-eting department in the company. 'ar-et research

as to be carried out in the department. 'ar-eting research is Othe process or set of

processes that lin-s the consumers, customers, and end users to the mar-eter through

information P information used to identify and define mar-eting opportunities and

problemsQ generate, refine, and evaluate mar-eting actionsQ monitor mar-eting

performanceQ and improve understanding of mar-eting as a process. 'ar-eting

research specifies the information required to address these issues, designs the method

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for collecting information, manages and implements the data collection process,

analyses the results, and communicates the findings and their implications.

pplication of 'ar-et Besearch as done in the pro4ect. The techniques as mar-et

research as applied so as to study the mar-et. This mar-et research as carried out

so as to analyses the mar-et conditions before launching the company enters a ne

segment i.e aquaculture. The research helped the company to -no the prominent

competitors of the mar-et and the e5isting mar-et conditions of aquaculture industry.

Ou%)e of %0e T(s/ u)er%(/e)

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M(r/e% rese(r'0 o) A3u('u%ure

8hat is quacultureR

Co44o) ef)%o)6 quaculture is the farming of aquatic organisms such as fish,

shellfish and even plants. The term aquaculture refers to the cultivation of both marine

and freshater species and can range from landbased to openocean production. The

4urisdiction of The 'aine /epartment of 'arine Besources )/'B, and the focus of

is the farming of marine species ithin the coastal aters of 'aine. 'ari culture is

another term used for the farming of marine organisms in their natural habitats. Le5(

ef)%o)6 The culture or husbandry of marine organisms by any person. Storage or

any other form of impounding or holding of ild marine organisms, ithout more,

shall not qualify as aquaculture. $n order to qualify as aquaculture a pro4ect must

involve affirmative action by the lessee to improve the groth rate or quality of the

marine organism.

I)%rou'%o) %o ( %0e Tufropes prou'%s

T6pes of Ropes++ ropes , high tenacity ++ ropes, nylon ropes, polyester

ropes, ++H polyester ropes

8e manufacture 3strand,& strand,7 strand of ropes also provide

customi(ation according to the requirement of customer

Ropes p('/(5)57coil , plastic ooden spool

A3u('u%ure 'o)%r8u%o)

• quaculture contributes about &0.1J of the orld total fish production

• 8e need to basically focus on the merican and the Auropean countries

• >ecause Auropean quaculture carries about 20J of the fish production and

directly involves about !0,000 people engaged in it.

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+.1 T(r5e%e Europe() 4(r/e% for (3u('u%ure

• *oray , Seden, Dinland , /enmar- , $celand , $reland , The *etherlands ,@u5embourg , >elgium ,


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+.2 Cou)%res %o 8e %(r5e%e ) A4er'(

• 'e5ico, Acuador, +eru,


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+.! or Fs0 '(p%ure () 'u%ure I)us%res

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, Rese(r'0 Me%0ooo56

,.1 To s%u6 A3u('u%ure 4(r/e% ) %0e )%er)(%o)( 4(r/e%

,.2 L%er(%ure Re9e:

quaculture includes different -inds of activities such as fish farming, oyster farming

and shrimp farming among others. quaculture can be practiced in brac-ish ater,

freshater and marine ater depending on the culture environment here diverse

range of species such as fishes, mollus-s and crustaceans are farmed. The aquaculture

industry accounted for :0J of orldCs fish food in 2012. $ncreasing consumer

aareness regarding health benefits offered by consumption of fish and fish products

is e5pected to be one of the primary factors driving aquaculture production. $n

addition, reduction in global catch of fishes is another -ey parameter hich is

e5pected to boost aquaculture production ithin the ne5t fe years. ;oever, the

aquaculture mar-et is vulnerable to adverse climatic conditions hich led to outbrea-

of several diseases hampering the production. $ncreasing adoption of polyculture

systems such as rice and fish farming is e5pected to open ne opportunities for the

groth of the mar-et by providing additional food and income by diversifying farm

activities. +resently, the mar-et share of aquaculture in the orld fisheries industry is

less than the captured fish mar-et. ccording to "rgani(ation of Aconomic


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in 2012. They have been one of the fastest groing fish species hich dominated the

aquaculture production oing to their compatibility in less than ideal environmental

conditions and increasing use in poly culture systems such as rice and fish farming.

There is a groing demand for mollus-s, particularly mussels and clams, due to rising

consumer aareness regarding several health benefits associated ith their

consumption. $n addition, the presence of mollus-s in tan-s and ater bodies help in

maintaining good ater quality by filtering nutrients, sediments and contaminants

from the ater. Thus, they are being increasingly used in polyculture systems to

improve the quality of the surrounding environment. 'ollus-s are e5pected to itness

the fastest groth among the aquaculture species at a


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industry and trade associations, labor unions, media sources, chambers of commerce,

and so on. Secondary research as carried out by information from other sources

from the $nternet. +ublished data as collected about aquaculture.

Type of data collection

;u()%%(%9e rese(r'0 Lour research ill ta-e an o8oth approaches can generate quantitative

and qualitative data.

,.+ (%( 'oe'%o) %oos

/ata as collected through a chec-list format and observation


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= Ree9()% '0(r%s> T(8es> 5r(p0s () (5r(4s7

?lobal harvest of aquatic organisms in million tonnes, 19:0=2010, as reported by theD"

=.1 Le()5 fs0 prou')5 s%(%es ) I)(> 2?1?@2?1!

R()/ S%(%e To%( prou'%o) 4e%r' %o)es

1 ndhra +radesh 1,010,730

2 ?u4arat !21,910

3 Eerala ##!,330

& Tamil *adu ::9,3#0

: 'aharashtra ::#,&:0# 8est >engal 3&9,&70

! ttar +radesh 32:,9:0

7 >ihar 319,100

9 Earnata-a 29!,#90

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http://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Biharhttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Biharhttp://en.wikipedia.org/wiki/Karnataka


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#.2 %arious countries and their fishing percentage.


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#.: Types of verities of fish capture.

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Prou'%o) Per'e)%(5e

Dreshater fishes 3!.&

'olluscs 1:.2


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'anufacturing 1#J


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.1 C('u(%o) of pr)5 of )e%s

• Types 1 'ono

2 Tape

3 monoHtape


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1


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3. ?ood -not tightness

&. ?ood mesh stability

., Br )e%s spe'f'(%o)

1. Should me made from ;/+A tistedG braided

2. Should be of 2:J less in eight for the same strength

.= Spe'f'(%o) of 4oor)5 ropes use ) (3u('u%ure

1. Should have 2:J more strength than convential ++ ropes

2. naffected by acids and al-alis

3. Should float in ater not absorb the ater

&. ;igher abrasion resistance than normal +olypropylene

:. Special thimble design so that the rope does not slip out even in e5treme

circumstance

A3u('u%ure )e%s () (sse486

• #e%s

i. Enotless Enotted salmon Gtuna fish cage

ii. raided sapphire cod cages to replace traditional nylon cages

• +rebraided netting ith copper steel ire to reduce alga groth and

protection from predator

•

8orld aquaculture production of food fish)million tones year 2012

frica = 2.2 J

merica &.! J

sia = 77.: J

Aurope = &.3 J

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"ceania 0.3 J

A3u('u%ure 'o)%r8u%o)

• quaculture contributes about &0.1J of the orld total fish production

• 8e need to basically fo'us o) the A4er'() and the Europe() 'ou)%res

• >ecause Auropean quaculture carries about 20J of the fish production and

directly involves about !0,000 people engaged in it.

!.7 "ur competitors for aquaculture

• ?arare all ropes)$ndia

• Tufle5 )$ndia

• *irmala )$ndia

• qua systems )E

•

Dibras $ndustries )+eru• %oninFs

• Aurofilet )'orocco

• Tehnices-i net )Tur-ey

• -va ?roup

• Siang may ) Singapore

• Soladome )ustralia

• niversal nets +vt @td)ustralia

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"ur e5isting clients

• ;valpsund net )/enmar-

• Dischernet )/enmar-

• *ofi )*oray

• 'orenot )*oray

• Agersund )*oray

• >andinotti )


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Co)%r8u%o) %o %0e 0os% or5()s(%o)

$ or-ed in the organisation as a mar-et researcher and carried out a mar-et study in

quaculture. $ contributed my technical s-ills in 'icrosoft poerpoint to help prepare

reports. $ also shared my creative s-ills successfully toards the development of the

companyFs ne ebiste.

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Co)'uso)

ccording to the study, $ ould li-e to conclude that e have very less competitors in

the fishing net industry, and the mar-et of the sian countries is already doing ell.

8e need to be more focused on the Auropean countries and merican mar-et to

achieve ma5imum mar-et share. There is also a lot of scope in the frican mar-et too

hich ould turn out to be beneficial for the company after a good mar-et research.

The company has scope of improvement if they provide infrastructural set up for

quaculture to other companies. This ill help to gro quaculture business.

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10 >$>$@$"?B+;L

*T$"*@ N


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11 **AUBA

1. Dinding percentage of fishing across the orld2. +reference of quaculture over fishing3. usiness opportunities in fishing industry:. $ncome contributed by fishing industry to the ?/+#. cross the orld fish consumption!. Amployment generated ith fishing industry

7. Theoretical international aquaculture mar-et9. 'a5imum aquaculture ta-ing countries in Auropean mar-et10. 'a5imum aquaculture ta-ing countries in merican mar-et11. ny ne technology in aquaculture.

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