EXTRAORDINARY RESOURCESfor Our Associates

1

TABLE OFCONTENTS

TABLE OF CONTENTS

BRAND MARKETING ������������������������������� 4Sotheby’s Heritage ����������������������������������������������������� 5Prestige ������������������������������������������������������������������������� 6Quality Attracts Quality ������������������������������������������ 7Brand Vision ���������������������������������������������������������������� 8Advertising Campaigns ��������������������������������������������� 9The Sotheby’s Anthology Portfolio ��������������������� 10Social Media ��������������������������������������������������������������� 11Strategic Media Plan ������������������������������������������������ 12YouTube Channel ����������������������������������������������������� 13Valued Partners �������������������������������������������������������� 14Referrals ��������������������������������������������������������������������� 15Teachable Moments ������������������������������������������������� 16Exposure Through Public Relations ��������������������� 17Members Intranet Site �������������������������������������������� 18

PROPERTY MARKETING �����������������������20Listing/Marketing Presentation ����������������������������� 21Significant Sales ���������������������������������������������������������22Direct Mail Options ������������������������������������������������23Property Brochures ������������������������������������������������ 24Global Distribution Program and eGallery ��������25Newsletters and eNewsletters ����������������������������26Cooperative Advertising ����������������������������������������27Flagship Publications ������������������������������������������������28ListHub �����������������������������������������������������������������������29Websites ��������������������������������������������������������������������30SIR Mobile ������������������������������������������������������������������ 31Custom Advertising Services ��������������������������������32Pulse ���������������������������������������������������������������������������� 33INDEX ������������������������������������������������������������������������34

BENEFITS AND SERVICES �������������������� 36Location, Location, Location ���������������������������������38Teamwork ������������������������������������������������������������������39

3

BRANDMARKETING

BRAND MARKETING

4

SOTHEBY’S HERITAGE – The Auction House: Each year, over 232 auctions are held in more than 42 categories within nine locations around the world�

The Associate Advantage: Premier Sotheby’s International Realty associates benefit from an affiliation that provides instantaneous differentiation and brand awareness, as well as a valuable international referral system that attracts potential buyers�

5

PRESTIGE – The Sotheby’s Brand: The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a new way with a package of estate disposition services� Founded on the same commitment to exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s International Realty brand is born and becomes known around the world for the superior associates it retains and the distinctive properties it represents�

The Associate Advantage: The Sotheby’s name conveys credibility, capability and sustainability� The prestige of the Sotheby’s brand becomes associated with each associate who works with us and with each property that we represent, enhancing the associate’s reputation and their listing’s value in the marketplace�

6

QUALITY ATTRACTS QUALITY – The Luxury Legacy: The Lutgert Companies and Premier Properties of Southwest Florida, Inc� established a reputation for representing the finest properties in Southwest Florida and for providing an unparalleled level of service and professionalism� Premier Sotheby’s International Realty was created when Premier Properties of Southwest Florida, Inc�, a division of The Lutgert Companies joined the Sotheby’s International Realty® network in 2010 to offer clients additional exposure in an increasingly global real estate marketplace�

Led by real estate veteran Judy Green, Premier Sotheby’s International Realty has more than 450 sales associates and 19 offices strategically located throughout our Naples, Sarasota and Tampa Regions, from Marco Island to Clearwater�

The Associate Advantage: As an associate with Premier Sotheby’s International Realty, you are part of a heritage of real estate success and part of a company with a reputation for integrity and quality, a loyal clientele and strong vendor partnerships. You benefit from strong leadership from industry veterans with international reputations for excellence�

7

BRAND VISION: Our vision, communicated on this business card-sized tool, assists our associates in effectively communicating our unique qualities and defining the direction of the brand.

The Associate Advantage: Creates a point of differentiation, defines the direction of the brand and allows sales associates to communicate those qualities to clients and prospects�

8

ADVERTISING CAMPAIGNS: Our advertising campaigns position Premier Sotheby’s International Realty’s listings in a distinctive manner, with the goal of increasing brand awareness and driving leads to our associates. Executed across both print and digital outlets, our campaigns have resulted in significant consumer interaction and increased traffic to premiersothebysrealty.com.

The Associate Advantage: These branding advertisements create consumer recognition and position Premier Sotheby’s International Realty associates as the luxury real estate choice in our market and worldwide�

9

THE SOTHEBY’S ANTHOLOGY PORTFOLIO: The Collection of an Extraordinary Brand is Sotheby’s complete marketing program and features 16 brochures that are available as printed pieces in addition to being available as digital versions� This allows for an immersive consumer experience through the use of slideshows, embedded videos and live links to online components of our global media plan�

The Associate Advantage: Anthology creates a comprehensive and easily-referenced overview of all the marketing and advertising materials that Sotheby’s offers its associates� This allows associates to prepare strategic marketing plans for their listings and comprehensive presentations to potential clients�

10

SOCIAL MEDIA: Our dedicated and trackable social media presence connects our brand and our listings to our global community of real estate influencers across multiple social networking channels including Facebook, LinkedIn, Pinterest, Twitter, YouTube and blogs�

The Associate Advantage: Our always-updated sites provide opportunities for our associates to market properties globally by tapping into connected communities of consumers and influencers wherever they are.

11

STRATEGIC MEDIA PLAN: Our strategic media plans align our brand and your listings with relevant and influential media partners in important publications locally, nationally and internationally�

The Associate Advantage: More exposure to high-net worth individuals in global markets who may be attracted to properties in our local market. You and your sellers benefit from the brand recognition that millions of impressions create� Brand recognition and brand loyalty can engage a consumer that otherwise might not make contact with us�

12

THE SOTHEBY’S INTERNATIONAL REALTY YouTube CHANNEL: The channel provides limitless exposure for the properties and lifestyles represented by our network, opening doors to the most magnificent homes available anywhere and at any price. All property videos featured are easily shared through our social media outlets and are formatted for viewing on mobile devices in an effort to create viral appeal through powerful, real-time engagement experiences�

The Associate Advantage: You can provide your clients with limitless exposure for their properties through videos that are appropriately formatted and easily shared�

youtube.com/sothebysrealty

13

VALUED PARTNERS: The Rental Division of Premier Sotheby’s International Realty is comprised of experienced luxury rental professionals ready to serve our associates and their customers or prospects who are seeking rentals in our marketplace or who wish to place their properties in our leasing program� Lutgert Insurance represents the most respected carriers in the industry and provides a comprehensive array of commercial and personal insurance products� Lutgert Title, LLC provides owner’s title insurance, mortgage title insurance and closing services in connection with issuing title insurance� The company’s personnel are trained in the complexities of real estate law, and licensed attorneys are utilized for title review�

The Associate Advantage: These partners are knowledgeable and respected resources who our associates can call on to help their customers and prospects meet their business objectives�

Lutgert Insurance

14

REFERRALS: Our network referral program, enhanced by the LeadRouter system, helps enhance revenue potential for both real estate and auction consignments by connecting our network members all around the world�

The Associate Advantage: We have designed our referral program to enhance your revenue potential� Both your real estate and your auction referrals are handled to ensure that your clients and other real estate professionals are provided with the service they would expect from the Premier Sotheby’s International Realty and the brand�

15

TEACHABLE MOMENTS: You can benefit from a selection of learning opportunities designed to help�

The Associate Advantage: You stay abreast of technology and learn about new marketing initiatives via webinar-scheduled sessions, instructor-led courses and online self-paced offerings� Your education ultimately rewards your clients�

16

EXPOSURE THROUGH PUBLIC RELATIONS: We retain a public relations firm to position Premier Sotheby’s International Realty as the epicenter of expertise within the luxury real estate market of Florida’s Gulf Coast� Property listings, property features or clients with international relevance, historical significance or uniqueness can be submitted to our Marketing Division for consideration by many global exposure vehicles�

The Associate Advantage: Public relations helps drive brand awareness and positions you and your company as the voice of luxury real estate in our market�

17

MEMBERS’ INTRANET SITE: The Premier Sotheby’s International Realty corporate intranet—INSITE—is a one-stop destination for all of the tools, features, forms, directories and policies�

The Associate Advantage: Having 24/7 easy online access to all of the internal documents and resources that you need to conduct your business allows you to spend less time on administrative searches and more time on serving your client’s needs�

18

19

PROPERTYMARKETING

PROPERTY MARKETING

20

LISTING/MARKETING PRESENTATION: Our collection of online listing presentation materials, our privileged ACCESS pre-listing presentation and our INDEX listing presentation workbook are continuously updated, helping you communicate the latest brand features and benefits to a seller.

The Associate Advantage: Whether you use a paper-based or electronic version of your listing presentation, pre-written copy and visuals are available to use and customize with your message� Once your presentation is ready, you choose the delivery format you desire: print the pages, email the presentation or create an eBook�

21

SIGNIFICANT SALES: The Sotheby’s monthly Significant Sales report provides an overview of the top 30 sold properties within our global network and leverages the power and strength of our worldwide network by aligning local companies and associates with significant transactions around the globe.

The Associate Advantage: Available as an electronic or printed tool, Significant Sales is a staple product to use during seller and buyer presentations, in addition to acting as a client touch-point to demonstrate the power of our worldwide network�

22

DIRECT MAIL OPTIONS: Direct mail, traditional or electronic, consistently delivered can reinforce the Premier Sotheby’s International Realty brand and create additional property exposure that might get a consumer to take action and make contact�

The Associate Advantage: We offer an Xpressdocs program of pre-designed direct mail options with visuals and associated copy points that make it easy for you to execute a consistent mailing plan for your clients and prospects; customization is also possible� Our Rezora studio provides similar options for your electronic marketing needs�

SPOTLIGHTSt. Raphael + Pelican Bay

Premier Sotheby’s International Realty4001 Tamiami Trail North, Suite 102Naples, Florida 34103

©MMXI Premier Sotheby’s International Realty, licensed real estate broker. Each office is independently owned and operated. Premier Sotheby's International Realty is a holding of The Lutgert Companies. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates LLC. Equal housing opportunity. Source: Terradatum. Sales Volume by Firm of residential homes, condominiums and vacant land that recorded in Sunshine MLS. Market share percentages based upon total dollar volume from January 1, 2011 through August 15, 2011. Information derived from Sunshine Multiple Listing Service. Neither Sunshine MLS nor its members guarantee or are in any way responsible for its accuracy. Data maintained by MLS may not reflect all real estate activity in this area.

Collier County 2011 Sales Top 5 Real Estate Firms

Sales over $500,000 from January 1, 2011 — August 15, 2011

List Sell

Premier SIR

Market Share

23.74%

Downing-Frye Realty

Market Share

10.98%

Prudential Florida Realty

Market Share6.03%

Coldwell Banker Residential RE

Market Share5.39%

John R. Wood

Market Share13.37%

Jean Tarkenton

Artfully uniting extraordinary properties with extraordinary lives.Please contact Jean when you are ready to buy or sell your extraordinary property.

239.595.0544 jean.tarkenton@sothebysrealty.com

No matter what you have heard, Pelican Bay condominiums are selling. Premier Sotheby’s International Realty, formerly Premier Properties of Southwest Florida, has enjoyed an incredibly successful season this year, and Jean Tarkenton has been a huge part of this success in Pelican Bay.

AUTHENTICITY + INNOVATION + EXPERIENCE = SUCCESS.

Jean Tarkenton began her real estate career in 1983 in Virginia Beach. After living in Charlotte, Atlanta and Cincinnati, she and her husband are now pleased to call Naples home.

Although Jean has listed and sold property throughout Pelican Bay and on Park Shore Beach, she lives in St. Raphael in Pelican Bay, and knows firsthand the value of the incomparable Pelican Bay lifestyle and why homeowners fall in love with the community and all it has to offer.

Jean Tarkenton is known for her knowledge of the market, her aggressive and innovative marketing, her discreet, savvy and refined style, her professionalism and true dedication along with her strong negotiating and closing skills. When you are ready to buy or sell your extraordinary property in Pelican Bay, call Jean at 239.595.0544.

“When we asked Jean to list our condominium on the beach in Bay Colony, she launched an impressive, innovative ad campaign. Her strong commitment, high level of service and diligent negotiating skills once again exceeded our expectations. We will continue to recommend Jean, as she is clearly the best.” – Bill and Tricia Kassling

“After 14 moves from coast to coast and working with lots of REALTORS, Jean Tarkenton takes the grand prize. You could not find a more likable, professional, intelligent, prepared, diligent, savvy and skilled REALTOR.” – Alan and Beverley Horton

23

PROPERTY BROCHURES: Our professionally-printed brochures are a consistent point of differentiation for you and Premier Sotheby’s International Realty, allowing you to easily emphasize key aspects of a listing�

The Associate Advantage: We help you leverage the consistency of the brand to set your listing apart from your competitors by assisting you with the creation and production of your property brochures� The consistent look and feel of our professionally-printed brochures creates a point of differentiation in your property marketing�

Every so often, art is created with brick and mortar.

24

GLOBAL DISTRIBUTION PROGRAM AND eGALLERY: Listings that are $1�5 million and above qualify for this program whereby brochure copies can be sent to all real estate offices within our network, as well as specific Auction House locations�

Sotheby’s International Realty’s eGallery is a real-time, dynamic property slideshow displayed on flat screens in our office locations around the world�

The Associate Advantage: Our ability to distribute property brochures and showcase listings in dynamic visual ways across our entire international network allows you to market a home to more potential homebuyers for your listings�

25

NEWSLETTERS AND eNEWSLETTERS: Various templates exist within the company-provided Rezora system that provide pre-written, brand-related and industry-focused copy and allow you to create a printed or electronic newsletter quickly and stay in touch with prospects and clientele� With our eNewsletter templates, you can tap into drag and drop functionality to promote recent significant sales, featured listings and new properties to the market�

The Associate Advantage: Newsletters provide yet another touch-point between you and your client� By providing meaningful and up-to-the-minute information about the industry, you are the recognized expert in the field of real estate� You are perceived as a valuable asset�

BLUE NEWS ON Luxury. Real Estate. Southwest Florida. From Agent Name

Copyright© MMXII Premier Sotheby’s International Realty, licensed real estate broker. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty, the Sotheby’s International Realty logo, “For the Ongoing Collection of Life” and RESIDE are registered (or unregistered) service marks owned or licensed to Sotheby’s International Realty Affiliates LLC.

Accessing the Global Real Estate Buyer >>

Michael R. Good, CEO of Sotheby’s International Realty Affiliates LLC, recently discussed “Getting Access to Global Real Estate Buyers”, at the 2012 Inman News® Real Estate Connect® Conference.

Social Calendar >>

Read More >>

August

Movies on the Lawn08/21/2012Grab a lawn chair and enjoy a cinematic gem on a giant inflatable screen at Mercato.239.254.1080

summerJazz on the gulf08/25/2012Enjoy jazz, a Florida sunset and drinks as the annual concert series takes place on the Watkins Lawn of the Naples Beach Hotel & Golf Club.239.261.2222

the Fifth Annual Non-Juried All Artist Members show of shows08/27/2012 - 10/05/2012At the von Liebig Art Center. Preview reception at 5:30 p.m. on August 24.239.332.5055

Love that Dress08/29/2012 The ultimate feel-good shopping spree benefiting PACE Center for Girls of Lee and Collier counties at both the Embassy Suites Hotel in Estero and the Waldorf Astoria Naples.239.377.9860

View the complete social calendar at GulfshoreLife.com >>

Luxury Website for Farm & Ranch Properties >>

Our first in a planned series of specialty market websites has been launched and will focus on the luxury Farm & Ranch market segment, of which the Sotheby’s International Realty network currently represents over $6 billion of property listings worldwide.

Visit Farm & Ranch >>

Significant Sale >>

Premier Sotheby’s International Realty continues to set the pace, having recently represented the seller in the sale of an $8.5 million estate.

Read More >>

Relative Values >>

Stay in Touch >>

London, EN $3,888,025 USD

More Information >>

Property Gallery >>

City, state$1,999,000 USD

More Information >>

City, state$1,999,000 USD

More Information >>

City, state$1,999,000 USD

More Information >>

City, state$2,795,000 USD

More Information >>

26

COOPERATIVE ADVERTISING: Leveraging the reach of many of the world’s most well-known media publications is at the heart of our cooperative advertising program� You can select from year-long opportunities that feature pre-negotiated, subsidized rates to provide your listings with vast targeted exposure�

The Associate Advantage: Our cooperative advertising program helps you reach the world’s most well-known media publications and target an affluent clientele with advertisements in publications with which we have pre-negotiated, subsidized rates to provide your listings with targeted exposure at a reduced cost�

27

FLAGSHIP PUBLICATIONS: Our custom magazines are a well-designed and comprehensive tool to help effectively showcase listing inventory available from Premier Sotheby’s International Realty�

The Associate Advantage: Our corporate team handles each project from start to finish and creates unique distribution options� Available in print and digitally, our flagships help you showcase your listings and differentiate them from the competition�

premiersothebysrealty.compremiersothebysrealty.com

The Gulf Coast Luxury Collection 2013

Neighborhood Where We Live

premiersothebysrealty.com

SRA_0313_145-181 SOTHEBYS OVERPRINT.indd 1 2/13/13 10:55 AM

premiersothebysrealty.com premiersothebysrealty.com

28

LISTHUB: Your listings are automatically distributed to some of the most highly-visited websites in the world� This online listing distribution platform, powered by ListHub, also offers a robust reporting platform to measure online activity and results to properly gauge interest levels of potential buyers�

The Associate Advantage: The Company-provided access to the ListHub reporting platform allows you to measure results and to make changes to the marketing plan according to the activity captured in the reports� Adjustments made to the marketing plan may optimize the exposure of a property, driving more inquires which may result in reducing the time a property is on the market�

29

WEBSITES: premiersothebysrealty�com and sothebysrealty�com are the core of an integrated global online marketing program designed to distinctly showcase our collection of extraordinary homes� With unique features from currency conversion to language translation to the ability to search for a home via our specialty market offerings, our websites provide a means for home search like no other real estate website in the industry�

The Associate Advantage: A website rich with features that appeals to the consumer is more likely to get that online consumer to take action� We provide our websites and also a customized version for you�

30

SIR MOBILE: SIR Mobile is the only real estate mobile app that works on all devices, anywhere in the world, and includes the ability to search for international properties� And, when a prospective client wants more information, the call feature connects them directly to you�

The Associate Advantage: We help you expose your listing to as many potential buyers as possible in a way that is easy to use and easy to read� The more accessible the information is, the more likely the real estate consumer is to take action and inquire about your property�

31

CUSTOM ADVERTISING SERVICES: Our in-house Marketing Division design preparation service allows you to place semi-customized advertisements in select publications based on a variety of templates that have all been with visuals and supporting copy�

The Associate Advantage: You can use our preparation services for select approved publications� Pre-designed templates with visuals and supporting copy allow you to leverage brand messaging in your local market for a consistent brand appearance while still retaining a measure of individuality�

Sotheby’s International Realty and the Sotheby’s International Realty logo are registered service marks used with permission. Each office is independently owned and operated. Equal Housing Opportunity.

Results:• 4531LasBrisasLanePending• 5786SandyPointeDrivePending• 5288DescansoCourtPending• 4296LasPalmasWayClosed• 7535BotanicaParkwayClosed• 385NPointRoad,601Closed• 8808EnclaveCourtClosed• 1368HarborDriveClosed• 7832EstrellaCourtClosed• 7424MonteVerdeClosed• 4634MiradaWay,32Closed• 4433WhiteCedarTrailClosed• 1716CaseyKeyRoadClosed• 7417MonteVerdeClosed• 7742ClubLaneClosed• 6300MidnightPass,1207Closed• 5760MidnightPass,309DClosed• 3420FoundersClubDriveClosed• 428CezanneDriveClosed• 4208BocaPointeDriveClosed• 1330MainStreet,Residence3Closed• 7411MonteVerdeClosed

4176ESCoNDiTo

CiRCLE

3BR•2.5BA•2CG2,912SF$550,000

PRESTANCiA

7560TRiLLiuM

BouLEVARD

3BR•3BA•2CG2,536SF$489,500

TRiLLiuM

7261ViLLAD’ESTE

2BR•2BA•2CG2,203SF$499,000

PRESTANCiA

JoelSchemmel,J.D.941.587.4894joel.schemmel@sothebysrealty.com

SharonChiodi941.809.0380sharon.chiodi@sothebysrealty.com

TracyEisnaugle941.232.3358tracy.eisnaugle@sothebysrealty.com

SchemmelRealEstate.com

Top Producing Agent Team in Sarasota 2008, 2009, 2010,

2011 and 2012

uniquelyamazingproperties

SchemmelRealEstate.comfacebook.com/schemmelpropertygroup

SPG | Schemmel Property Group

4701RiVERWooD

AVENuE

4BR•2.5BA•2CG2,902SF$795,000

PHiLLiPPiCREEK

2910CASEyKEy

RoAD

4BR•3BA•2PB•4+CG4,393SF

$2,645,000

CASEyKEy

420BEACH

RoAD,80

4BR•3BA2,699SF

$1,790,000

SiESTAKEy

1510HyDEPARKSTREET

4BR•5.5BAPRiVATEiSLAND

$8,995,000

MCCLELLANPARK

32BLAKEWAy

8BR•10.5BA•5+CG13,100SF$3,140,000

oSPREy

Open HOuse sunday 1-4pm

Open HOuse sunday 1-4pm

Open HOuse sunday 1-4pm

GREY OAKS – ESTUARY AT GREY OAKS

1237 Gordon River Trail

6 bedrooms, 6 full baths, 2 half baths

9,420 square feet under air

$6,995,000

Daniel Guenther 239.261.3148

dan.guenther@sothebysrealty.com

premiersir.com/id/212011180

Inspiring homes have views as expansive as your vision.

32

PULSE: Our Pulse system, designed exclusively for us and used by our affiliates around the world, gives your clients an online account to track the progress of advertising, showings and special communications connected to their listings� The report is comprehensive and available at any hour�

The Associate Advantage: You can keep your clients informed and connected to all of the work that you do to market their property and see digital images of marketing materials prepared for the listing�

33

INDEX: A marketing workbook that provides background information, talking points and a take-away message to be used in the marketing portion of a listing presentation, INDEX also includes specific marketing plan menus, segmented by listing price point, type of media and tools and timeline�

The Associate Advantage: INDEX helps you create a marketing plan that taps the full range of available marketing tools, outlines what is right for the property and right for the listing timeline, helps you establish and stay on budget, offers a tool that your competitors do not have and can be viewed in a variety of formats�

The Message

Nine out of ten buyers begin their search online using digital tools. Your buyer will, too. We attract, retain and inform the visitors to our sites.

Your Talking Points — The Seller’s Advantage

• Cutting-edge display of technology for all users

• Instantly updatable information

• Wide and deep distribution to buyers and sellers wherever they are

• Detailed traffic reports that vet the source and frequency of impressions and allow fine tuning of your marketing strategy

• Language, currency and dimensions conversion capabilities on all sites

INDEXA marketing workbook to help you

define, budget and customize

your marketing plan for each listing

Local expertise. Global exposure.

4 QUALITY ATTRACTS QUALITYThe Luxury Leaders on Southwest Florida’s Gulf Coast

UndertheleadershipofScottF.Lutgert,TheLutgertCompanies

andPremierPropertiesofSouthwestFloridaestablishedareputation

forrepresentingthefinestpropertiesinSouthwestFloridaand

forprovidinganunparalleledlevelofserviceandprofessionalism.

PremierPropertiesjoinedtheSotheby’sInternationalRealty®networkin2010toofferclientsadditionalexposureinanincreasinglyglobal

realestatemarketplaceandPremierSotheby’sInternationalRealty

wasborn.Weconsistentlymaintainthedominantmarketsharein

luxuryrealestatesalesontheGulfcoastofFlorida.Ledbyrealestate

veteranJudyGreen,thefirmhasmorethan500salesassociates

and18officesstrategicallylocatedthroughouttheNaplesand

SarasotaregionsfromMarcoIslandtoClearwater.

34

35

BENEFITS ANDSERVICES

BENEFITS AND SERVICES

36

PROVIDED BY THE COMPANYCompany Advertising and Publications » Newspaper listing advertisements» Image advertisements» Flagship publications» Market share trends charts

Sales Associate Advertising and Publications» Cooperative advertisements (varied support)» Individual associate advertisements (varied support)» Associate Spotlight (varied support)

Office Services» Local calls and business long distance» eFax» IT support» Postage (with limits)» Worldwide Express (for contracts)» Listing input services» Copier printing (with limits)» Office supplies (with limits)

Listing Materials/Services» Listing presentation materials» Floor plans (partial financial support)» Listing photography (partial financial support)» Postcards (partial financial support)» Property brochures (partial financial support)» Maps

Collateral» Associate name badges (first 1)» Associate business cards (first 500)» Associate announcements (first 200)

Web/Digital Services» Weekly Open House E-blast» Weekly New Listing E-blast» Access to sothebysrealty�com» Access to premiersothebysrealty�com» ListHub reports» eGallery

Marketing Systems and Training» INDEX, INSITE and Pulse» LeadRouter» Rezora and Xpressdocs (limited)» Continuing education

Associate Licensing/DBPR Services» MLS technology fees» License updates/changes with DBPR

PAID FOR BY THE ASSOCIATEPremier BundleThe following are included in your Premier bundle package of $350 per year paid through your associate account at the beginning of the year: Internet access, online associate profile, presence on all websites, listings posted to website, E&O insurance, e-fax, featured listing and open house E-blasts, associate website, PULSE, INDEX, Rezora, technology fee and Matthew Ferrara’s Learning Network�

37

LOCATION, LOCATION, LOCATION: The Company has 19 offices located on Florida’s Gulf Coast from Marco Island to Clearwater—and more than 450 associates�

The Associate Advantage: The locations of our offices have been strategically chosen for proximity to the luxury neighborhoods that we serve and for exposure to the many visitors drawn to Florida. Our offices present a modern, elegant and professional face to the public�

38

TEAMWORK: Premier Sotheby’s International Realty offers a number of distinctive benefits, marketing programs and training opportunities that help associates increase and manage their success� Our leadership and support staff are second to none� We pride ourselves on the spirit of cooperation shown by every member of our team�

The Associate Advantage: Your manager is an experienced, full-time, knowledgeable resource who will assist you in creating a business plan to help you achieve your objectives. Your Office Administrator (OA) processes paperwork, assists with your administrative requests and manages your office’s administrative functions. The Marketing Division will assist you in developing personal marketing plans and in using to your advantage the materials offered by the brand�

39

Unique. Savvy. Refined. Effective.

Sotheby’s International Realty and the Sotheby’s International Realty logo are registered service marks used with permission. Each office is independently owned and operated. Equal Housing Opportunity. ©2013 Premier Sotheby’s International Realty. All rights reserved. This material may not be reproduced, displayed, modified or distributed without the express prior written permission of the copyright holder.