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TRANSCRIPT
We Sell British Grocery Brands Worldwide
Exporting Success… Focus on the consumer!! Richard Collins
Trading Director
Ramsden International
We Sell British Grocery Brands Worldwide
Our History
1946
Here at Food Matters Live
Original Ramsdens Store opens, to become one of largest independent retailers in the UK.
1970 Our first export order.
2004 Won the Queen’s Award for International Trade
2009 Won the Queen’s Award for International Trade for the second time
2012 Won the Queen’s Award for International Trade for the third time
We Sell British Grocery Brands Worldwide
What we do
Since our first export order in 1970 the company has seen phenomenal growth and is now one of the leading UK exporters of British groceries We supply over 550 food retailers and distributors in 125 countries across the world We have a fantastic team of dedicated account managers and CSA’s who speak a total of 14 languages
Our multi-lingual sales team - speaking 14 languages
Our reputation as experts in sourcing, handling, reprocessing & delivering grocery products worldwide
Comprehensive customer support services including translation, labelling & inkjetting
We Sell British Grocery Brands Worldwide
EXPORT HEALTH CERTIFICATE Regulation (EC) No 178/2002 Regulation (EC) No 853/2004 The Official Feed and Food Control (England) Regulations 2009 (as amended) Certificate Number: (no need to add to the draft) Reference Number: 1087306 RI Reference number: 448-150784 (Q132359) EXPORTER: S.D. Ramsden & Co. Ltd T/a Ramsden International Adam Smith Street Grimsby North East Lincolnshire DN31 1SJ MANUFACTURERS: United Kingdom
1. Greencore Grocery Ltd DESTINATION: Luckett Minas Food Merchants 360 Main Street Wolfville Nova Scotia B4P 1C4 Canada PRODUCTS: Processed Foods including:
1. Eggs COUNTRY OF ORIGIN: England, United Kingdom QUANTITY: 2 cases Total weight 510 g TYPE OF WRAPPING: Container Number: ACLU9688721 Seal Number: MA100742 These products, some containing processed egg products conform to Regulation (EC) No 178/2002 and Regulation (EC) No. 853/2004 and are to the best of my knowledge and belief fit for human consumption. I the undersigned for North Lincolnshire Council certify that the above named products are freely for sale in this country and that the manufacturer’s premises are regularly inspected by Officers appointed in pursuance of the Food Safety Act 1990 (as amended) and other associated legislation.
Documentation
We Sell British Grocery Brands Worldwide
2016/15 2014 2013 2012
Our Awards
Finalist
Finalist
We Sell British Grocery Brands Worldwide
Segmentation
Grow
Maintain
Defend
We Sell British Grocery Brands Worldwide
Consumer Centricity
Ramsden International has
traditionally operated and
been seen as a B2B
company
Much of it’s previous
marketing was produced to
support this way or working
However, as our
customers grew in
size and became
more informed we
had to move to a
more consumer
centric operating
model - B2B2C
We Sell British Grocery Brands Worldwide
The All New
Grocery Highlights
We Sell British Grocery Brands Worldwide
Category Management Being seen as the experts for all category insights and category management support – planograms being just one example
We Sell British Grocery Brands Worldwide
Seasonal Marketing
Then Now
Christmas
We Sell British Grocery Brands Worldwide
Seasonal Marketing
We Sell British Grocery Brands Worldwide
Easter
Seasonal Marketing
We Sell British Grocery Brands Worldwide
Then Now
American
In House Marketing
We Sell British Grocery Brands Worldwide
In House Marketing
We Sell British Grocery Brands Worldwide
In House Marketing
We Sell British Grocery Brands Worldwide
Exhibitions
Then Now
Taking our exhibition presence to a new level
We Sell British Grocery Brands Worldwide
Thank You