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We Sell British Grocery Brands Worldwide Exporting Success… Focus on the consumer!! Richard Collins Trading Director Ramsden International

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Page 1: Exporting Success… Focus on the consumer!!d3hip0cp28w2tg.cloudfront.net/uploads/2016-12/... · 2016-12-06 · We Sell British Grocery Brands Worldwide Our History 1946 Original

We Sell British Grocery Brands Worldwide

Exporting Success… Focus on the consumer!! Richard Collins

Trading Director

Ramsden International

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We Sell British Grocery Brands Worldwide

Our History

1946

Here at Food Matters Live

Original Ramsdens Store opens, to become one of largest independent retailers in the UK.

1970 Our first export order.

2004 Won the Queen’s Award for International Trade

2009 Won the Queen’s Award for International Trade for the second time

2012 Won the Queen’s Award for International Trade for the third time

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We Sell British Grocery Brands Worldwide

What we do

Since our first export order in 1970 the company has seen phenomenal growth and is now one of the leading UK exporters of British groceries We supply over 550 food retailers and distributors in 125 countries across the world We have a fantastic team of dedicated account managers and CSA’s who speak a total of 14 languages

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Our multi-lingual sales team - speaking 14 languages

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Our reputation as experts in sourcing, handling, reprocessing & delivering grocery products worldwide

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Comprehensive customer support services including translation, labelling & inkjetting

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We Sell British Grocery Brands Worldwide

EXPORT HEALTH CERTIFICATE Regulation (EC) No 178/2002 Regulation (EC) No 853/2004 The Official Feed and Food Control (England) Regulations 2009 (as amended) Certificate Number: (no need to add to the draft) Reference Number: 1087306 RI Reference number: 448-150784 (Q132359) EXPORTER: S.D. Ramsden & Co. Ltd T/a Ramsden International Adam Smith Street Grimsby North East Lincolnshire DN31 1SJ MANUFACTURERS: United Kingdom

1. Greencore Grocery Ltd DESTINATION: Luckett Minas Food Merchants 360 Main Street Wolfville Nova Scotia B4P 1C4 Canada PRODUCTS: Processed Foods including:

1. Eggs COUNTRY OF ORIGIN: England, United Kingdom QUANTITY: 2 cases Total weight 510 g TYPE OF WRAPPING: Container Number: ACLU9688721 Seal Number: MA100742 These products, some containing processed egg products conform to Regulation (EC) No 178/2002 and Regulation (EC) No. 853/2004 and are to the best of my knowledge and belief fit for human consumption. I the undersigned for North Lincolnshire Council certify that the above named products are freely for sale in this country and that the manufacturer’s premises are regularly inspected by Officers appointed in pursuance of the Food Safety Act 1990 (as amended) and other associated legislation.

Documentation

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We Sell British Grocery Brands Worldwide

2016/15 2014 2013 2012

Our Awards

Finalist

Finalist

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We Sell British Grocery Brands Worldwide

Segmentation

Grow

Maintain

Defend

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We Sell British Grocery Brands Worldwide

Consumer Centricity

Ramsden International has

traditionally operated and

been seen as a B2B

company

Much of it’s previous

marketing was produced to

support this way or working

However, as our

customers grew in

size and became

more informed we

had to move to a

more consumer

centric operating

model - B2B2C

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We Sell British Grocery Brands Worldwide

The All New

Grocery Highlights

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We Sell British Grocery Brands Worldwide

Category Management Being seen as the experts for all category insights and category management support – planograms being just one example

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We Sell British Grocery Brands Worldwide

Seasonal Marketing

Then Now

Christmas

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We Sell British Grocery Brands Worldwide

Seasonal Marketing

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We Sell British Grocery Brands Worldwide

Easter

Seasonal Marketing

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We Sell British Grocery Brands Worldwide

Then Now

American

In House Marketing

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We Sell British Grocery Brands Worldwide

In House Marketing

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We Sell British Grocery Brands Worldwide

In House Marketing

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We Sell British Grocery Brands Worldwide

Exhibitions

Then Now

Taking our exhibition presence to a new level

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We Sell British Grocery Brands Worldwide

Thank You