exporting resources | southern united states trade association

8/3/2019 Exporting Resources | Southern United States Trade Association

1/23

WEBINARPresenters:

Mary

Beth

Wesdock,

SUSTADonnaWest,MSDepartmentofAgriculture&Commerce

Moderator:

LizCleveland,MississippiDevelopmentAuthority

May24,2011

Jackson,Mississippi


2/23

SouthernUnitedStatesTradeAssociation

HelpingsouthernU.S.companiesexportfoodand

agriculturalproductsaroundtheworld.www.susta.org
http://www.susta.org/http://www.susta.org/


3/23

WhoisSUSTA?

Nonprofittradeassociation

16memberstates

FundedbyUSDAForeignAgriculturalService(FAS)

AssistsuppliersofU.S.foodandagriculturalproductsintheirexportmarketingefforts

www.susta.org


4/23

SUSTAPrograms

MAP Generic offers suppliersthe opportunity to promoteU.S. products overseas andmeet foreign buyers throughdiscounted space at tradeshows and low cost trade

missions.www.susta.org/services/gip.html

MAP Branded reimbursessmall to medium-sizedcompanies up to 50% ofselected internationalmarketing expenses

www.susta.org/services/map.html

www.susta.org
http://www.susta.org/services/gip.htmlhttp://www.susta.org/services/map.htmlhttp://www.susta.org/http://www.susta.org/http://www.susta.org/services/map.htmlhttp://www.susta.org/services/gip.html


5/23

EligibleCompanies

Smallby

Small

Business

Administration

(SBA)

guidelines generally,thefollowingapplies: Manufacturers/Packers:Fewerthan500

employees

Wholesalers/ExportAgents/TradingCompanies:

Fewerthan

100

employees

FarmerCooperatives:Nosizelimit

Totalyearlysalesof$100,000ormore Registeredandingoodstandingwithyour

states

Secretary

of

State SubmitPreQualificationFormforappropriateprogram

www.susta.org


6/23

EligibleProducts

Fresh Produce

Snack Foods

Seafood

Sauces & Condiments

Seasonings

Canned & Processed

Foods Beverages

Horticulture

Pet Food

& more!

*Products must contain at least 50% U.S. ingredients*

www.susta.org


7/23

MAP Generic

Low cost usually < $2,000

Trade shows as low as15% of regularparticipation cost

Events worldwide all year

Help with details, planning

Dedicated staff to assistduring activity

www.susta.org

Genericpromotions

benefit

more

than

onecompanyandatleastonetypeof

product

TradeShows

Inbound&

Outbound

Trade

Missions

InstorePromotions


8/23

MAPBranded

TheMarket

Access

Program

(MAP)

BrandedisforU.S.ownedcompaniesseekingfinancialassistancetoincreasetheexportoftheirbrandname,high

valuefood

and

agricultural

products

SUSTAprovideseligiblecompaniesupto50%reimbursementforcertaininternationalmarketingexpenses

www.susta.org/services/map.html

www.susta.org
http://www.susta.org/services/map.htmlhttp://www.susta.org/http://www.susta.org/http://www.susta.org/services/map.html


9/23

MAPBrandedBasics

Companiesapplyyearlyforfunding

Brandnameproductsmustbepromotedand

labeled

as

Made

in

the

USA

or

Product

of

Mississippi

DocumentationforeligibleactivitiesissubmittedtoSUSTAforreimbursement

www.susta.org


10/23

EligibleExpenses Advertising

Point of sale material

In-store promotions

Freight for samples

Exhibiting at international trade shows

Travel to exhibit at international trade shows

Modifications to labels to meet import requirements

Giveaway items (up to $1/item)

Exhibiting at approved U.S. trade shows *Travel for U.S. shows ineligible

www.susta.org


11/23

Resources

Onthewebatwww.susta.org:

Onlinedirectoryofexporters

Tradeleads

UpcomingEvents

Researchtools

www.susta.org
http://www.susta.org/http://www.susta.org/http://www.susta.org/http://www.susta.org/


12/23

Resources

Otherresources:

INsightquarterlynewsletterwithindustrynews,upcomingeventsandsuccessstories

EmailUpdates

every

month

BasicsofExportinghandbook

ForeignAgriculturalService www.fas.usda.gov

www.susta.org
http://www.fas.usda.gov/http://www.susta.org/http://www.susta.org/http://www.fas.usda.gov/


13/23

ContactUs

SouthernU.S.

Trade

Association

701PoydrasStreet

Suite3725

NewOrleans,

LA

70139

Tel:(504)5685986

Fax:(504)5686010

Email:[email protected]

www.susta.org
mailto:[email protected]://www.susta.org/http://www.susta.org/mailto:[email protected]


14/23


15/23

MakeMineMississippiProgram

Avoluntary

marketing

program

Launchedspringof1999

Identifiesproduct

as

being

at

least

51%

produced

in

Mississippi

IncreasesawarenessofMississippimadeproducts

1040companies

participating

TheonlyprogramthatidentifiesMississippiproducts
http://www.makeminemississippi.com/http://www.makeminemississippi.com/


16/23

MakeMineMississippiCompanies

Simpson County

Leflore County

Humphreys County

Calhoun County

Hinds County

Sunflower CountyAttala County
http://www.makeminemississippi.com/


17/23

Benefits of Make Mine Mississippi Program

Free and voluntary use of the Make Mine Mississippi logo

Company listing on MDAC website: www.makeminemississippi.com

Eligible for the Cooperative Promotions Program

Matching funds, reimbursement program which provides financialassistance with promotional and marketing efforts.
http://www.makeminemississippi.com/http://www.makeminemississippi.com/http://www.makeminemississippi.com/


18/23

Make Mine Mississippi Cooperative Promotions Program

Eligible Expenses for Program Reimbursement

Trade Show Booth Space

Displays

Advertisement in Show Directory

Printing of Brochures & Flyers

Magazine Advertisements

Newspaper Advertisements

Trade Publication Advertisements

Radio Advertisements

Internet Banner Advertisements

Printing of Make Mine Mississippi Labels

Printing of Make Mine Mississippi Packaging


19/23

COOPERATIVEPROMOTIONSPROGRAM

Fromthe

inception

of

the

co

op

program

in

the

fall

of

1999

until

theendofFY2010some740companieshavebeenallocated

funds

Morethan$650,000hasbeenawardedwithcompaniesreporting

over

$90,000,000

in

sales

as

aresult

of

promotional

activitiespaidforinpartbythisprogram

Businessescurrentlyreportsome3900newjobscreatedor

retained

as

a

result

of

the

make

mine

Mississippi

program


20/23


21/23

Make Mine Mississippi Program Contact

Donna West

P.O. Box 1609

Jackson, MS 39201

(601) [email protected]

www.makeminemississippi.com
http://www.makeminemississippi.com/http://www.makeminemississippi.com/http://www.makeminemississippi.com/


22/23

Q & ASession

Answers to all questions submitted

will be posted to our website:

http://www.mississippi.org/webinars/
http://www.mississippi.org/webinars/http://www.mississippi.org/webinars/


23/23

THANKYOU!

MississippiWorldTradeCenter

6013530909

[email protected]

www.mswtc.org

InternationalTradeOffice

MississippiDevelopment

Authority

6013593155

[email protected]

www.mississippi.org/intlevents
mailto:[email protected]://www.mswtc.org/mailto:[email protected]://www.mississippi.org/intleventshttp://www.mississippi.org/intleventsmailto:[email protected]://www.mswtc.org/mailto:[email protected]

exporting resources | southern united states trade association

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