export strategies of philips india ltd

8/12/2019 Export Strategies of Philips India Ltd

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PRESENTED BY:SHAZANA MUJAWAR


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To establish consistent global presence, in 1995Philips introduced the first global campaign in 1995under the tagline Lets make things better.

Philips started operations in Indiaat Kolkata (Calcutta) in 1930 under the name PhilipsElectrical Co. (India) Pvt Ltd ,Vision-In a world where complexity increasingly touchesevery aspect of our daily lives, will lead in bringingsense and simplicity to people.
http://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Kolkata


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1957, the company is converted into a public limited company,renamed "Philips India Ltd".In 1965 on 3 April, the millionth Philips radio ismanufactured in India.In 1970 a new consumer electronics factory is started inPimpri near Pune. (This factory was shut down in 2006.)In 1982, Philips brought colour television transmission toIndia with the supply of four outdoor broadcast vans to DDNational during the IX Asian Games .In 1996, the Philips Software Centre was established

in Bangalore (It is now called the Philips Innovation Campus ).In 2008, Philips India entered a new product category, waterpurifiers designed and made in India, and exported to othercountries.
http://en.wikipedia.org/wiki/DD_Nationalhttp://en.wikipedia.org/wiki/DD_Nationalhttp://en.wikipedia.org/wiki/1982_Asian_Gameshttp://en.wikipedia.org/wiki/Bangalorehttp://www.bangalore.philips.com/html/reachus.htmlhttp://www.bangalore.philips.com/html/reachus.htmlhttp://en.wikipedia.org/wiki/Bangalorehttp://en.wikipedia.org/wiki/1982_Asian_Gameshttp://en.wikipedia.org/wiki/DD_Nationalhttp://en.wikipedia.org/wiki/DD_National


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Global leader across its healthcare, lighting andlifestyle portfolio:The worlds largest home healthcare company,

Number one in lamps in Europe, Latin America andAsia Pacific and number two in North America; inAutomotive lighting, leading in Europe, Latin America, Japan and AsiaPacific.


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2884

2268

1983

1595

1223

726 659 560437

2003 R&D spend (m)

While Philips is amongst the biggest R&D spenders in the industry

The worlds top ten R&D investors in electronic and electrical equipment


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STRENGTHS:The core values and thewhole icon of Philips arebased on the quality, value

for money, innovation, andsuperiority of the service.The product range is wide,modern and of good quality.

WEAKNESSES:Employs a huge number ofpeople which work in avariety of different

countries.

OPPORTUNITIES:It have created a programthrough which higher andhigher quality levels in allproducts and services willbe reached.

THREATS:

Havells Bajaj CromptonCan prove to be toughcompetition for Philips ifthey are successful.


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1.POLITICAL FACTORS

Political factors that affectthe activity of anorganization are: taxpolicy, employment laws,environmental regulations,trade restrictions andpolitical stability inside thecountry

2.ECONOMIC FACTORS

3.SOCIO-CULTURALFACTORS:operates in many countriesin customers expectationsfrom region to region andbeing able to cateraccording to them.

4.TECHNOLOGICALFACTORS:

offers to consumers andbusinesses more innovativeproducts and services suchas Internet banking,


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Philips is the largest electronics company in theworld.They made a positive transformation over the years

and became market leader.The company has been profitable over the last coupleyears except in years of global recession

export strategies of philips india ltd

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