expon 2011 - will reynolds - link building mistakes
Post on 17-Oct-2014
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Will Reynolds palestrante do ExpOn 2011 fala sobre Link Building MistakesTRANSCRIPT
Link Building Mistakes
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Adoro picanha
@wilreynolds
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Things we have
actually screwed up
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#1
Trusting in “Trusted”
link sources
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#2
Poor competitive link
research
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#3
Having NO Muscle(Value of social)
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Too much trust?
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Client who has links from
10+ years online.edu links from research
4 million searches / month Newspaper / magazine links
Some SERPS are adult categoryCEO is sought after by media outlets
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1st Page of Google = no one had these kind of links
We had 15-20
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Let me show you the reward we got…
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PAIN!!!
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This does not mean that if you get a
link from a quality source you go
DOWN in rankings
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Getting more quality links than your
competitor is not always the path to
success
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NEVER HURTS
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It does mean research would have showed us to not rely so heavily on
that strategy…
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Poor competitive link
research
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If your link building
plan starts off every
project the same
you lose
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Month 1 – directory/guest posts
Month 2 – infographics
Month 3 – Blog Outreach
Month 4 – Linkable asset
Month 5 – Paid links / Roundups
Month 6 – Badges / Directory
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STOP THIS!!!
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Start this…
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Conditional Formats!
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Visuals!
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The research will show you where
you are getting beat
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There are all types of links
Question:
Which ones do you need?
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Trust
# of links
Anchor Text
Internal Links
Longevity / Pace of links
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I recommend you do all of them
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Research first helps you prioritize
better and get results faster
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Execute, NOW!
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You ever pour your heart and soul
into a link idea and get few links?
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You have no…social muscle
network
army of helpers
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I’ve seen two companies launch the
same link asset and one gets
CRUSHED
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Why?
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Muscle!
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The true value of doing social well is
the MUSCLE
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Will Critchlow –
TechCrunch
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Find people who are
internet famous
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Like this Guy!
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We hired a top mom
blogger
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Has credible muscle
No “personas”
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Forums are very
helpful
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Find top posters,
employ them as your
muscle
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Have them:
Post in forums for you
(when it makes sense)
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Get quality links in forums
without polluting the web
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Every linkable asset gets
a Marketing PLAN!
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Wil Reynolds
@wilreynolds
SEER Interactive
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